MOTHERS- They are undoubtedly our biggest cheerleaders. They have stood by us at our highest and lowest times. While we have heard plenty of stories about sacrifices that mothers have made for their families, today’s mothers are paving their own way to success, without family or responsibilities as a barrier.
This Mother’s Day, Online Manipal had the opportunity to ask our learners, who are mothers, about the highs and lows they face every day. Here are three inspiring stories which are proof that motherhood is never a barrier, but a strong source of motivation and a constant reminder to try and be the best version of oneself.
Our learner, Sirisha C who is pursuing her online MBA from Manipal Academy of Higher Education (MAHE) completed her undergraduate degree in 1997. However, she did not get the opportunity to pursue her master’s degree.
Sirisha was married off after her graduation and became a mother. She had no time for her personal and professional growth. Soon after her son completed his 12th grade, she decided it was the right time to focus on her career goals. Sirisha has 4-5 years of work experience in data science, an emerging domain in today’s tech driven world. But what pushed her to pursue an online MBA?
“Even though I have technical experience in data science, I lack the right set of managerial skills that are very crucial for me to climb up the career ladder. I realized the importance of a master’s degree when I was unable to match up with my colleagues. To boost my career and my self-confidence, I decided to take up an online MBA degree through Online Manipal. With a supportive husband who stood by me to help me achieve her dreams, and a caring son who helped me choose the degree that fits me, I’m pursuing my dream online MBA degree from MAHE,” she says.
When asked about how she strikes the right balance between her work life, academics and family commitments, says, “I start my work by 1pm and wrap up by 10pm. So, I have ample time to finish household chores in the morning. I’m very glad to have a family who shares my burden, so that my work or academics is not affected.”
Speaking about the challenges that she overcomes every day, Sirisha says, “Of course there are hiccups and challenging times during this entire process. Corporate deadlines are tight, and the work pressure does get to me at times. But when I think about it, I realize that this MBA degree is not only boosting my career, but also helping me in my personal growth.”
Sirisha feels happy that not just her immediate family, but her extended family too are extremely supportive of her decision to pursue an online degree. They appreciate her and spend time with her on weekends to motivate her.
“My journey with Online Manipal has been smooth so far. The faculty are patient, friendly and approachable. They are knowledgeable and take special effort in clearing our doubts. The learning management system (LMS) is user-friendly and has all the information that a student needs. Prior notification is given before the examinations and the process is smooth. They also have some tips to appear for exams without confusion and it was helpful.”
“Instead of just fulfilling our responsibilities as a mother, we must make time to follow our dreams. Online degrees are a very good opportunity for mothers who are looking for career advancement.”
Busy with her family life and work commitments, Asha Devi couldn’t take up a master’s degree. Coming from an engineering background, she was looking for better job opportunities.
“I had to take care of my kid and focus on my work. I couldn’t afford to attend on-campus classes. I was just waiting for my son to grow older, so I could focus more on my academics. Having worked in Genpact for a year, I wanted to upskill myself and enhance my career.”
With a few years of experience in data science, Asha Devi decided to pursue her online MSc in Data Science from MAHE. “I believe this master’s program will keep me updated with the latest skills and help me in my career progression,” she says.
Asha Devi feels that virtual learning is a wonderful opportunity for mothers like her, who cannot attend classes regularly, but having a master’s degree is essential for their professional growth.
“I’m thankful to be a part of a family that supports me and my choices,” she adds.
Speaking about how she balances the lows and highs as a mother, she says, “There are challenges that come my way every day. I need to reprioritize, but the process is more or less streamlined now. Thanks to flexible classes at Online Manipal, I’m able to balance my personal & professional life along with my academics.”
“The live classes are helpful, and I can access recorded videos anytime. The faculty is helpful in clearing our doubts,” she adds.
“Do not hesitate to come out and face your challenges. You should be proud to be a mother.”
“Being a mother has been a selfless act for me,” says Neethu Vijayakumar, who is pursuing her online MBA degree from Manipal University Jaipur (MUJ).
“Traditionally, most mothers were housewives, often sacrificing their own careers and dreams for their families. However, as I gained more social experience, I realized that there were successful mothers who were able to manage both work and family,” Neethu says.
As a working mother, Neethu was constantly questioned by her colleagues about why she switched jobs, but she turned a deaf ear.
“After becoming a mother, I no longer felt guilty about seeking help from my family and instead, embraced the idea of balancing work and family life. Being a working mother has given me a unique perspective and has taught me the importance of prioritizing my time,” she says.
Neethu has managed to nurture her passion and hobbies, along with other responsibilities.
“While carrying my baby, I started vlogging on finance for online media and continued making more such videos frequently even after giving birth. I also took the lead in publishing a collection of poetry from different authors, which became my first published work,” Neethu says.
Neethu managed to start her own YouTube channel, “NeethuOnStage”. These days, I am exploring the world of reels and pictures with my little daughter and we both enjoy making these videos.
“The latest addition to my activity is pursuing an online MBA degree from MUJ, through Online Manipal. I’m really excited about my journey here. I never felt motherhood as a barrier to fulfilling my dreams,” she adds.
“Being a working mom does not mean sacrificing your dreams and aspirations. With the right support system, it is possible to break barriers and pursue your passion.”
Mothers have a natural skill for multitasking. They are pros at striking the right balance between work life and personal commitments. This Mother’s Day, Online Manipal got an opportunity to interact with the distinguished faculty at MAHE, to share their experiences about how motherhood has made a difference in their lives.
Dr Everil Jacklin Fernandes, Assistant Professor, Department of Commerce
How motherhood has reshaped life
Motherhood is a significant life-changing event for me. It has indeed brought me joy, fulfilment, and a deep sense of purpose, alongside a few challenges too. Regarding lifestyle changes, motherhood has brought in a whole new set of responsibilities and priorities. For example, as a new mom, I will have to adjust my work schedule, finances, and social life to accommodate my child’s needs.
Facing high and lows with a smile
Balancing a professional career and motherhood can be challenging, but it’s definitely possible to do both successfully.
As a mother, I have a sense of accomplishment and pride in being able to manage both my career and motherhood responsibilities. I have found a new sense of motivation and purpose in my work as I strive to provide for my child. Developing valuable time management and multitasking skills has benefitted both my personal and professional life.
Finding the time and energy to balance work demands and the needs of my child, especially in the early stages of motherhood when they require a lot of attention.
Dealing with feelings of guilt or anxiety about being away from my child while at work or feeling like I am not giving my best effort to either my career or motherhood bothers me at times. Managing stress and exhaustion, as juggling multiple responsibilities can be physically can be emotionally draining.
Lessons from challenging times
To overcome these challenges in motherhood, it’s important to prioritize self-care, set realistic expectations for oneself, communicate effectively with one’s employer and family members, and be open to asking for help when needed. One should remember that there’s no one right way to balance work and motherhood, and finding a balance that works for one’s own self and family may take some trial and error. How online degrees are empowering mothers
One of the biggest advantages of online degrees is their flexibility, as they allow mothers to complete coursework on their own schedule and from the comfort of their own home. Additionally, online degrees are often more affordable and accessible than traditional on-campus programs, making it easier for mothers to access higher education from anywhere in the world. Pursuing an online degree can also open new career opportunities and provide a sense of personal fulfilment, leading to increased confidence and a sense of purpose for mothers. Overall, online degrees offer a valuable pathway to higher education for mothers who are seeking to balance their personal and professional goals with their family commitments.
Dr. Aruna Doreena Manezes
The beauty of motherhood
Motherhood is beautiful and precious. Now my life begins and ends with this beautiful role as mother. In short, motherhood has given me a sense of purpose in my life.
Motherhood shaping identities and values
My identity has changed to a great extent- from being looked at like just a woman to becoming a mother. Today I’m being addressed as a mother in every instant of my life. From the nearest family, friends to general society in general. It gives me a great sense of pride and equally makes me feel humble.
Facing high & lows with pride
At times, it becomes very difficult for me to execute what my profession demands of me. Especially when I have to prioritize between my work and my role as a mother. But I’m grateful to God for blessing me with a strong support system- my husband and my family that makes me way easier to balance my work and family. Everyday is a challenge, but motherhood has given a positive outlook to life.
How online degrees are empowering mothers
Online degrees are working wonders for mothers as it makes it possible for us to devote time and attention to our little ones, while also pursuing our dreams.
Prof Bhagyajyothi Rao
Speaking about motherhood, Professor Bhagyajyothi Rao says, “As a working mother, it becomes challenging to balance work, family time, time for oneself. It’s almost impossible to catch a break. While as professionals we juggle a family, cater to our responsibility, manage money and do a lot more, online learning provides us with the necessary push we require despite all odds to keep us going. Sacrifices for a mom no more means to give up on one’s professional aspirations and online learning fuels this drive.”
Most mothers today feel the importance of having a job at hand, not only to financially support their families, but also for their own personal growth.
A very Happy Mother’s Day to every mother who stands tall as a role model, inspiration and our guardian angel.
The Manipal Education and Medical Group started off when founder Dr T.M.A Pai started the Kasturba Medical College. In the years that followed, the group branched into an education conglomerate within an eclectic campus at Manipal. The Manipal Education and Medical Group comprises the Manipal Academy of Higher Education in Dubai and Karnataka, Sikkim Manipal University, American University of Antigua in the Caribbean Islands, Manipal International University Malaysia, and Manipal University Jaipur.
Manipal University Jaipur is a UGC-recognized university that was established over a decade ago and has redefined education in India. It is a NAAC A+ accredited university that has pioneered its way into educational programs that focus on the needs of the industry and aims to inspire students to learn core subjects through a practical and hands-on approach. The online degree programs are delivered by prominent and experienced faculty who also act as impressive mentors to learners. With a rich legacy, Manipal University Jaipur is entitled to offer online degree programs.
Who can apply for online degrees offered by Manipal University Jaipur?
Online UG degrees –
The academic qualifications required for an undergraduate degree offered by Manipal University Jaipur are listed below, along with admission requirements and eligibility criteria.
BBA: The Bachelor in Business Administration is a cohesive and comprehensive program that is aligned with the current pedagogies of learning. It is delivered through online sessions that you can access live or recorded at your convenience. There is a help desk that lets you gain access to faculty and peers when you need further assistance.
BCA: The Bachelor in Computer Application is a degree with a firm focus on creativity and logic and the changing trends in information technology to equip learners to help bring the vision to fruition. The program offers free access to the Google Cloud Computing Foundation curriculum that helps learners learn about cloud technology.
B.Com: The Bachelor of Commerce program is for those who wish to develop competencies in accounting, finance, economics, business and trade. The course helps you learn about taxation principles and use multi-disciplinary approaches to solve financial problems.
Eligibility Criteria for UG courses:
Learners are not required to appear for entrance exams for undergraduate courses. Take a look at the below criteria to know more about the requirements and document verification process:
10+2 from a recognized national or state board institution.
10+3 from a recognized national or state institute.
Minimum percentage of 45% in aggregate in 10+2 or Diploma (40% for reserved categories).
Online PG degrees –
Manipal University Jaipur also offers online postgraduate degree programs to enhance an individual’s educational qualification for better job prospects. A few degrees that are offered are:
MBA: The online Masters In Business Administration is designed to help candidates gain a management degree in a particular discipline to become effective leaders and acquire skills to survive in the competitive market. The electives taught are relevant to modern industry needs, and one can access them online and gain knowledge from experienced faculty.
Eligibility Criteria
10+2+3 year bachelor’s degree from a recognized university or an equivalent qualification accredited by the Association of Indian Universities.
A minimum percentage of 50% aggregate in the bachelor’s degree (45% for reserved categories).
Candidates need to clear the online aptitude test conducted by Manipal University Jaipur as per the admission norm for the program.
Candidates with a score of 40 percentile and above in CAT/MAT/CMAT/XAT/GMAT do not have to appear for the above online admission test.
MCA: The Masters of Computer Application is for those who want to further their career in the world of technology. From free access to Google Cloud Computing foundations to Coursera, the course offers a simulated environment comprising lectures, lab studies and assessments to be able to equip oneself with a valid computer postgraduate degree.
Eligibility Criteria
10+2+3 year bachelor’s degree from any recognized university or an equivalent qualification recognized by the Association of Indian Universities in Computer Application or Computer Science or Information Technology. The minimum percentage required is 50% in aggregate (45% for reserved categories).
Candidates from other streams like Science, Business Administration, Commerce, Arts and Humanities must have 10+2+3 degrees or an equivalent qualification recognized by AIU with 50% marks in aggregate (45% for reserved categories). These students would also need to attend a compulsory bridge course in fundamentals of computer and IT along with their first-semester syllabus.
Additionally, if candidates didn’t study mathematics in their 10+2 or bachelor’s degree program, they will need to attend a bridge course in mathematics in the first semester, along with the prescribed curriculum.
M.Com: A comprehensive postgraduate degree to deepen knowledge in finance, accounting, management, and other core concepts related to business. The program is aimed at helping candidates gain a strong foothold in finance-related aspects that will help them in their roles.
Eligibility Criteria
10+2+3 year bachelor’s degree from a university or an equivalent qualification recognized by the Association of Indian Universities.
Minimum percentage of 50% in aggregate and 45% for reserved categories.
MA JMC: A master’s program in Arts, Journalism, and Mass Communication that helps candidates learn and improve their knowledge about media. Designed to strengthen foundational knowledge, it helps candidates get hands-on experience in writing for different media platforms.
Eligibility Criteria
10+2+3 year bachelor’s degree from a recognized university/institution or an equivalent qualification recognized by the Association of Indian Universities.
Advantages of doing online degrees from Manipal University Jaipur
There are various advantages of doing an online degree from Manipal University Jaipur. Some of the benefits are discussed below:
Live and recorded classes
You can choose to attend classes live or access recorded sessions from the convenience of your home or office, according to your schedule.
Industry-relevant curriculum
The curriculum is relevant to the industry requirements today, making it ideal for those looking for a breakthrough in employment or wanting to advance their career.
Expert faculty
The faculty consists of prominent people and industry experts from diverse industry backgrounds who aim to deliver the best quality education.
Career-oriented webinars by industry experts
Learners can access and take part in webinars and seminars delivered by industry experts related to their field that are usually career-oriented to make them ready for the job market.
Placement assistance and student support services
Learners are offered placement assistance upon completion of the program, and student support services are offered throughout the program to help students succeed in their career paths.
Conclusion
Online degree programs are becoming increasingly popular, and those who wish to study alongside work can certainly benefit from the online programs offered by Manipal University Jaipur. Learn flexibly from online programs without having to leave your work. Various undergraduate and postgraduate courses are offered by Manipal University Jaipur, and learners can choose according to their educational background. But before enrolling in the online courses offered by MUJ, do check if you fulfill the eligibility criteria and start your journey towards a successful career.
In today’s globalized economy, businesses are expanding their operations not only in their native countries but also in foreign countries to get a competitive edge over their competitors. This has increased the demand for MBA in International Business graduates who can understand and manage global businesses. The main reason behind this is that during the course, students will learn comprehensively about international business operations. International companies are looking for candidates that are well-versed in the international business environment, and an MBA in International Business will familiarize you with all the nuances of international trade and make you ready to face the challenges in the international market effectively and efficiently.
An MBA in International Business gives you a lot of career opportunities to join the international job market as well as work in the government sector. Let us go through these in detail and get a grasp of the job roles that you can land through an MBA in International Business. Some of the top job roles that individuals can take up after the course are:
International business helps countries to earn foreign exchange, which makes the business more profitable, thereby improving the economic condition of the country. International business increases the demand for high-quality products, superior technology, better marketing techniques and much more which gives countries a competitive advantage. With the expansion of businesses to the international level, the need for better innovation and technology increases and makes the economy an innovative and tech-friendly one.
Benefits of doing an online MBA in International Business
While doing an MBA in International Business, you will be required to face different challenges of the global market and will be required to deal with many international businesses, which will help you set a global strategy and mindset.
International employment opportunities
An MBA in International Business opens doors to international companies and helps you get job opportunities in international markets.
Build global networks
During the course of the MBA program, you will be communicating with several international clients and students, which will help you build a global network while also improving your foreign language skills.
In-depth business knowledge
An MBA in International Business provides you with a comprehensive curriculum that covers all the nuances of the international market, which helps you gain an in-depth understanding of business.
Increased earning potential
An MBA in International Business offers opportunities to land jobs in the international market and builds your skillset suited to it. This results in an increased earning potential.
Cross-cultural awareness
While doing an MBA in International Business, you will understand the cultural practices and workings of different countries and help you in cross-cultural management.
Entrepreneurship opportunities
An MBA in International Business gives you an in-depth knowledge of how businesses work. This will open the doors of entrepreneurship opportunities for you.
Better ROI
MBA in International Business helps you to improve your skills and build the new skill sets required to work in the international environment. This will help you land jobs in companies with higher packages and better growth opportunities resulting in a better return on investment.
Who Should do an MBA in International Business?
The following people should opt for an MBA in International Business:
Working professionals looking for a career change or growth opportunities in the international market.
Graduates with business experience who want to give a boost to their careers.
Students who want to pursue their career in international business.
Entrepreneurs who are looking for opportunities to expand to the international market.
Manipal University Jaipur’s online MBA in International Business is the right choice for you
An online MBA in International Business from Manipal University Jaipur will give learners opportunities to boost their careers and land an attractive salary package. It will help students sharpen their skill set required to land a job role in the international market. The course covers all the important aspects required to build your skills so that you can have comprehensive knowledge about the international market, thereby molding you as the perfect candidate for the international job market.
Highlights of Online Manipal:
Students can access the learning materials at their own pace and convenience. They can choose between live classes and recorded classes based on their schedule.
Students get free access to Coursera courses and can complete those to further upskill themselves and increase their value in the job market.
MUJ’s online courses are taught by experienced faculty members who are subject matter experts and equip students with the essential knowledge and skills needed to succeed in their fields.
Online Manipal offers various career support services like resume-building workshops, employability assessments and student support services to assist students in successfully completing the program and landing their dream jobs.
Online Manipal also offers easy financing options and scholarships to students to help them fulfill their career aspirations without worrying about finances.
Conclusion
An MBA in International Business will not only help learners improve their skills for career growth but will also give them a competitive advantage over other candidates. It will familiarize learners with everything they need to know and apply during their career in the international market and give them opportunities to work with their dream companies at international levels. So, take a step towards your dream career in international business with the online MBA in International Business from Manipal University Jaipur.
Emerging technologies have revolutionized the e-learning industry in unimaginable ways. It wouldn’t be wrong to say that they are the gamechangers in improving the quality of education in virtual learning. Learning through technology is transforming the teaching process and learning experience as a whole. As technology plays a key role in the e-learning industry, emerging technologies play a key role in improving learner experience. The EdTech industry is focusing on including advanced technologies to enable self-paced learning.
Artificial Intelligence (AI)
AI has marked its presence in every sector possible, and education is no exception. With respect to e-learning, AI has the potential to personalize the learning experience for every student. Most EdTech companies have AI-integrated platforms that smoothen the learning journey of students. AI has replaced the conventional classroom setting with a more personalized, student-oriented approach.
AI-based adaptive learning platforms can analyze student performance data, identify knowledge gaps and provide personalized e-learning content based on learner preferences. AI has the ability to generate interactive content like on-the-go quizzes, simulations, and scenarios that makes the learning experience more immersive.
Gamification
Gamification has become increasingly popular in the e-learning industry, as it offers a personalized experience to suit individual learning styles. Most importantly, the use of gamification elements helps learners apply their knowledge in real-world situations, which plays a key role in improving overall online learning experience for individuals. Gamification can be applied to a wide range of learning formats, making it a versatile tool in the e-learning industry. Most EdTech companies today are offering gamified courses to learners, and it is going to be an integral part of e-learning globally.
Online Manipal’s advanced learning management system uses these latest technologies to improve the overall learning experience for students in the virtual mode. Here’s why our online learning platform stands out.
Lumen: An AI-powered learning platform
An integrated learning management system is the biggest tool in today’s EdTech driven world, that is helping improve the overall quality of online learning. Lumen is our AI-powered, mobile first learning platform that is a go-to for everything a learner needs during the online learning journey. Learners can get a personalized experience through our integrated learning management system (LMS). Learners can access the platform anywhere, anytime, attend live classes, access e-learning material & recorded sessions, attend live doubt clearing sessions, take up quizzes, practice sessions & assignments, all at one place.
Our advanced digital platform provides learning content in the form of virtual classes, audio-video content, and discussion forums. Learners can access extensive e-libraries with over 2,00,000 e-books, e-journals, e-databases and more.
Virtual cloud environments
Virtual cloud environments are a boon to tech geeks, as a lot of universities offering technology-based courses make use of them to offer a unique experience to learners. Similarly, Online Manipal’s UNext labs is a virtual cloud environment designed specifically for our learners who are tech enthusiasts. This platform ensures that every learner gets an on-campus programming experience in the online mode. UNext Labs is seamlessly integrated with programming languages, where learners can attempt timed challenges and practice coding.
Youngsters today want to learn at their own pace, and online learning has turned out to be the best option. Online learning is no longer a second option, considering the benefits it brings along. Today, apart from fresh graduates, individuals from varied backgrounds are opting for online courses, because it allows them to progress at their own pace. From working professionals, entrepreneurs, professionals looking for a career switch, individuals bouncing back after a career break and even government employees & defense personnel, online learning is catering to individuals from all backgrounds. This is solely because they can personalize their learning experience, without having to give up on their personal and professional commitments.
With the help of a laptop, tab, or a smartphone with internet connectivity, learners can access study materials and information anywhere, anytime. Technology is bringing large amounts of information to learners’ fingertips, enabling them to study at their convenience.
Immersive learning
The inclusion of technology in education paves way for an engaging and interactive learning experience. Complex concepts can be presented in a simplified manner with the help of technology, which allows learners to grasp concepts easier.
Diverse classrooms
Online learning has improved connectivity amongst learners with varied background and cultures, who come from across geographies. This allows for greater inclusivity, and learners get an opportunity to connect with professionals worldwide.
Wrapping up
Technology is here to stay, and more advancements are only going to improve the online learning experience in future. One of the biggest tools driving the world today, technology will continue to prove its worth in the EdTech space and further boost the growth of this industry massively.
Take a look at some honest learning experiences from our learners
Manipal University Jaipur offers various courses online. Students have to fulfill the eligibility criteria to be able to enroll in the courses. Post enrolment, candidates are expected to appear for examinations to complete their programs. The examination process for Manipal University Jaipur’s online students is online proctored. All the online students who enroll in the courses at Manipal University Jaipur are required to take online proctored exams and need to have some basic infrastructure to take the exam smoothly. The examination process is fairly simple, and everything from the schedule to the results are provided online.
Online-proctored exams are like a real-life exam setting that is monitored virtually.
The main difference is that candidates take exams from a location of their convenience and not in a centrally located examination hall. An online proctor will watch and monitor the candidate’s activity as they take the exam on their computer via a webcam. The examiner has the authority to intervene if they notice anything suspicious or unusual, just like in a real classroom setting.
Advantages of online proctored over regular exams
There are several advantages to an online proctored exam in comparison to a regular exam. Some of the benefits are discussed below:
Candidates have greater flexibility and choice as to when they wish to appear for the exam. The exam provider is not confined to a specific examination day and can offer a window of days to take the exam and pick a suitable time.
Candidates can decide where they want to sit while taking the exam and avoid taking time off work or traveling to an examination center.
Candidates have the advantage of taking the exam from the comfort of their own homes or office. This is extremely relaxing and eases a lot of pressure of sitting in a hall that is unfamiliar and helps the candidates to focus better.
It is perfect for professionals who are working and would not want to take the examination in a center due to their schedule.
Candidates can give the exams on a computer with basic infrastructure which helps to appear and give the exams easily without worrying about a lot of things.
Examinations process for Manipal University Jaipur online students
The process and requirements for examinations for online degree programs at Manipal University Jaipur are simple and straightforward. Candidates can take the exam at a time and place of their convenience. Minimal infrastructure is needed, and the most important requirement is good internet connectivity. Candidates can acclimatize with mock exams and book convenient slots to take the exams. Practical examinations are also conducted via virtual programming environments, and the evaluation system post-exams is quick and efficient.
Basic requirements:
There are a few basic requirements that candidates will have to tick before taking the online proctored exams.
Laptop/desktop
Candidates must have a laptop or desktop with a microphone and webcam. The microphone is needed if the examiner wants any clarification, and the web camera helps the examiner to monitor the candidate.
Stable internet connection with good speed
The candidate must have a reliable and stable internet connection with high-speed internet connectivity to finish the exam without any interruption.
The latest version of Google Chrome
Candidates must download the latest version of Google Chrome for quick connectivity and easily log in to take their exams.
Examination Process:
The examination process for online students at MUJ is pretty simple, and it starts with the exam schedule being sent to students and ends with the results. The procedure is as discussed below:
Exam schedule
Candidates will receive an email or SMS notification about the examination schedule well in advance. This helps students to plan and book the examination slots according to their schedule.
Slot booking
Candidates can consider their schedule and book exam slots accordingly through the Learning Management System.
e-Hall tickets
E-Hall tickets are generated online and are available for students to download from the Learning Management System.
Exam
Exams are online proctored and can be taken by students from the convenience of their homes on a secure Google Chrome browser.
Evaluation and results
Exam submissions will be evaluated, and results will be declared and communicated to the learners. Learners have to score a minimum percentage to pass the exams.
Pursue UGC-entitled online degrees from Manipal University Jaipur and advance your career
Online degree programs from Manipal University Jaipur are ideal for those who wish to improve their career prospects by learning at their own pace. It is the best way to earn a degree and equip oneself with relevant qualifications that are in great demand in the industry. With guidance from expert faculty who are prominent in their field of work and career, online degree programs from Manipal University Jaipur are perfect for those who career advancement. MUJ offers various benefits to students pursuing the online program.
Students have free access to Coursera courses which allows them to further upskill themselves. Online Manipal, the online platform of MUJ, also offers placement support to all online students to help them land their dream jobs. The placement cell helps students find relevant opportunities and prepares them for interviews via workshops, mock interviews, and various other placement assistance services. MUJ also offers easy financing options and scholarships to help students fulfill their dreams.
Conclusion
Online degree programs have risen in popularity over the last few years as it helps professionals enhance their career prospects and also offer the flexibility to gain a degree at their own convenience. It is a great option for those students who do not have the ability to go to a university and pursue a degree owing to certain commitments. MUJ offers various courses online to help students succeed in their careers without compromising on their commitments. Enroll in the course of your choice from MUJ and start your journey towards upskilling yourself and advancing in your career.
An MBA in Project Management provides the information, abilities, and resources needed to become an effective project manager. The program places a strong emphasis on preparing learners to manage challenging projects and giving them essential instruction in overseeing teams, resources, and deadlines. You can become an effective project manager by gaining an in-depth comprehension of Project Management ideas, hands-on experience, and networking possibilities with an MBA in Project Management program. Project managers will be able to handle tasks efficiently, reduce risks, and complete tasks on schedule and within the allotted budget with the use of the skills and knowledge they would obtain after an MBA in Project Management course.
Project Manager skills that help tackle complex projects
The following skills can help project managers tackle challenging projects:
Advanced knowledge and skills in Project Management
Complex projects require advanced project management knowledge and abilities, which are necessary for success. A capable project manager can determine and assess the needs of a project, allot resources, and control hazards. Additionally, they can identify tasks, create project goals, and create a comprehensive project strategy. They also handle dependencies, resolve issues, and effectively interact with stakeholders, thanks to enhanced project management skills.
Strategic thinking and decision-making abilities
Project Managers that are adept at strategic thinking can examine the large picture and pinpoint possible hazards, prospects, and obstacles. They can then create a strategy to reduce risks and seize opportunities. Project Managers that possess strong decision-making abilities can make decisions that are in line with the aims and objectives of the project. Project managers must be able to foresee possible problems and act fast on crucial decisions to keep the project moving forward.
Leadership and communication skills
Project managers that possess strong leadership qualities are better equipped to steer their teams, inspire and motivate them, and overcome obstacles. Effective interaction enables the establishment of clear expectations, guarantees that all parties are updated on the status of the project, and promotes teamwork. These abilities enable project managers to efficiently oversee complicated projects and divide work into digestible chunks while maintaining the team moving in the right direction.
Risk management expertise
Project Managers can create contingency plans to lessen the impact of risks by predicting and planning for them, which helps to decrease delays, expenses, and other undesirable outcomes. Experts with a strong understanding of risk management are also better equipped to interact with stakeholders, foresee changes in the project’s scope, and guarantee that resources have been allocated appropriately.
Cross-functional collaboration skills
Collaboration fosters communication, dismantles silos, and increases team member trust. This improves team morale and togetherness, which improves project results. Efficient Project Managers must guarantee that all facets of a complicated project are taken into account and addressed through cross-functional collaboration, leading to a thorough and effective project delivery.
Career opportunities for MBA Project Management graduates
Graduates with an MBA in Project Management can find job roles in a variety of fields, including manufacturing, IT, healthcare, and the construction and manufacturing industries. Following are some of the most typical professional routes that graduates can take after an MBA in Project Management:
Project Analyst: Project analysts are in charge of analyzing and understanding a project’s various requirements and working with the team to complete it. The average salary of a project analyst can go up to ₹13.0 Lakhs.
Project Manager: Project Managers are in charge of managing and completing projects so that they are concluded on schedule, within the allocated budget, and with the desired level of quality. The average salary of a project manager can go up to ₹28.0 Lakhs.
Operations Manager: These experts are accountable for ensuring that an organization’s daily operations are carried out effectively and efficiently. The average salary of an operations manager can go up to ₹19.0 Lakhs.
Quality Manager: A Quality Manager’s role is to ensure that a product or project is fit for purpose, satisfies legal compliance, and fulfills the needs of the customer. The average salary of a quality manager can go up to ₹20.0 Lakhs.
Become an efficient project manager with Manipal University Jaipur’s online MBA in Project Management
An online MBA in Project Management from Manipal University Jaipur (MUJ) is intended to help you get ready for a lucrative career in project management in the worldwide job market. The curriculum is created to give you the abilities and information required for success in the project management field.
The following are a few of the program’s highlights:
The program covers the overall project management lifecycle, including project planning, budgeting, quality, risk, problem-solving and more.
The program is taught by experienced academics and experts who have a strong grasp of project management skills and knowledge and the international labor market.
Learners will be able to develop effective strategic thinking and analytical skills. After completing the program, students will be prepared for employment due to the curriculum’s alignment with industry requirements.
Learners can choose from diverse job roles across various industries after the completion of the program with the help of the placement support provided by Online Manipal.
Conclusion
In today’s corporate environment, project management is a crucial field, and businesses from all sectors are looking for experts with the ability to oversee projects successfully from inception to conclusion. An MBA in Project Management graduate can assist people in honing these abilities and gaining a competitive edge in the employment market. Aspiring individuals can equip themselves with the information and abilities needed to succeed in the field of project management by enrolling in Manipal University Jaipur’s online MBA in Project Management program.
Management is crucial for the success of any organization. It involves planning, organizing, coordinating and directing a group of people to accomplish to achieve specific goals and objectives effectively. To be an effective leader, you must understand how to manage your workforce. The first step in managing employees is to set goals for the work unit or department—goals that will help achieve overall organizational goals.
Next comes job analysis and the establishment of performance standards for each position within your organization. From there, you can develop job descriptions and find out which employees are best suited by matching their skills with available positions within your company’s structure, as well as developing training programs that will help them grow into their roles as leaders within your business.
By providing leadership and direction, management plays a key role in guiding the organization towards its goals and objectives.
In this article, we’ll discuss the importance of management in business and the importance of human resources management in an organization.
What are the main roles and responsibilities of a manager?
A manager is responsible for the success and failure of an organization. A manager is also responsible for the performance of employees and other people who work in the organization. A manager has to manage human resources, finances, operations and other things related to running a successful business. Effective management is important in an organization because it helps in achieving goals and objectives.
Reasons why managers are important for any organization
The importance of management in an organization is multifaceted. Managers are important for any organization to achieve its goals. They are the backbone of any organization, and their role is to ensure that everything runs smoothly in the company. The success or failure of an organization depends on how well its managers handle their responsibilities.
Managers can be categorized as general managers, who oversee several departments of an organization; functional managers, who deal with one aspect of running a business, such as sales or accounting; and project leaders, who oversee a particular project within their department or division. A general manager oversees all the different departments, while a functional manager manages one particular department. A project leader is responsible for overseeing a specific project or task within an organization.
Helps achieve company’s goals: Managers help to achieve the organization’s goals. Managers set the vision and strategy of an organization and manage resources and people in order to successfully reach those goals. Managers are also responsible for hiring qualified team members who will be able to take on tasks that need to be done within the company.
Optimum utilization of resources: Managers are responsible for the allocation of resources within an organization. The ability to identify, allocate and manage resources efficiently is key to a successful business.
Provide guidance and direction to employees: Managers should be able to communicate effectively with their employees, giving them a sense of direction by providing regular updates on what is expected of them. They also provide feedback on an ongoing basis about how well the employee is performing in that role, as well as whether there’s anything they could do differently or better next time.
To maintain an efficient work culture: A good work culture is one where employees are motivated and feel proud to be part of the organization. Managers maintain an efficient work culture and ensure that all employees have access to necessary resources like equipment or software so that they can carry out their tasks effectively.
Cost reduction: Cost reduction is a key responsibility and demonstrates the importance of strategic management. Managers are responsible for the cost of production, which includes personnel costs and overhead costs such as office supplies and utilities. Normally, managers do not have direct control over these types of expenditures; however, they can influence them through various means, such as staff training or policy changes.
In addition to reducing operational costs by cutting unnecessary expenses like paperclips or unused office space, it’s also important for them to monitor financial performance so that they can identify areas where there may be room for improvement in terms of productivity.
Organizational growth and development: Managers are responsible for bringing new ideas to the table, implementing those ideas, and helping the organization grow. They also need to make sure that employees have a clear understanding of the goals for their jobs, which can help them reach their full potential.
How does an MBA prepare you for a management position in a company?
Let’s see how an MBA degree prepares you for a management position:
You will have a better understanding of the business environment and how it is changing.
You can learn about various management functions and how they work together to make a profitable organization.
You will gain knowledge about different fields, such as accounting, finance, marketing and human resources. This helps in developing skills required for more complex managerial positions later on in your career.
Manipal University Jaipur offers one of the best online MBA programs, through Online Manipal, designed to meet the standards of individuals who wish to explore a career in business management. MUJ’s online MBA is UGC-entitled and NAAC A+ accredited. With an enhanced digital learning platform, students can interact with peers & faculty and take up quizzes and tests. Enroll today to explore a lucrative career in management.
Case studies are an integral part of business school education. Real-world experience is used to develop a study method that helps students understand business scenarios. Harvard Business School was the pioneer in using the case study method, and it is now a common feature in all business schools around the world. You could use hundreds of case studies to learn how managers tackle different situations, from mergers and acquisitions to the launch and success of a new product line to branding strategy.
Case studies allows students to understand real-world business solutions and provide them practical experience in decision making, problem solving, critical thinking, collaboration, and leadership. They help them develop the necessary skill sets to succeed in the business world.
This article will cover some of the most important aspects of MBA business case studies, such as why they’re important and some case study examples.
What is an MBA case study?
Case studies are real-life business situations or hypothetical business scenarios used in MBA course to facilitate some elements of experiential learning. A business case study will present you with a business issue, a conflict to be resolved, or an impending decision that needs to be made. In most cases, a case study focuses on a specific company and a seemingly difficult management issue. In many cases, this is a problem that the company’s upper management (CEO, CFO) is dealing with.
Following that, a slew of objective and subjective facts are presented. There may be information about the company’s history and financial data relevant to the case study example (balance sheet, profit, and loss account). Additionally, there could be information demonstrating the company’s size (for example, the number of employees, locations, and products).
As a management student, you are expected to read the case, analyse the issues presented, evaluate the underlying issues, and present solutions to the case’s problem. When writing an analysis, you should provide a realistic solution and explain why this solution will help your organisation achieve its objectives. Finally, your analysis should include detailed plans for implementing your proposed solution.
Why are MBA case studies important?
When combined with in-class discussions, case studies help students develop their critical thinking and problem solving skills, which aid in formulating better approaches to problems. From eliciting student-led debates to deciphering complex business concepts, cases are powerful pedagogical vehicles for fostering students’ confidence, problem-solving, and reasoning abilities.
A case study is an important part of an aspiring manager’s curriculum because it requires the use of critical thinking while solving a problem. Each situation requires a different approach to reading and interpreting information and, ultimately, a different way of thinking.
When you tackle a case study, it will test your analytical, reasoning, leadership, and decision-making abilities. The case study method helps you apply your theoretical knowledge and practical application in a dynamic and VUCA (Volatility, Uncertainty, Complexity, and Ambiguity ) world.
List of Top 25 MBA case studies everyone should know
Followings are some of the interesting case studies for MBA students:
The Mumbai dabbawala story
Many business schools in India and abroad, including Harvard, use this well-known case study in operations and supply chain management. Dabbawala model was applauded by the likes of Prince Charles and Richard Branson because of its Six Sigma level of accuracy. What makes this case so special and appealing? Let’s take a look at this:
They collect hot meals from customers’ homes across the city and deliver them to schools and workplaces throughout the day. Known for its smooth, dependable, and long-lasting delivery system, they have a long track record of success.
Their operation is intertwined with the rail network in Mumbai, which sets the pace and helps with the delivery schedule. The dabbawalas use a simple coding system that is easy and convenient for everyone. In addition to having a specific code for the neighbourhood where the Dabba will be delivered, they also have characters indicating the delivery address and who will be making the delivery.
They work in self-organised teams of 25 people each. While delivering their dabbas, the most experienced ones serve as supervisors. Every dabbawala negotiates with his customers on an individual basis.
It may seem surprising, but one of the reasons for their success is their reliance on human capital rather than technology. They are highly motivated because they understand how important their work is. If they don’t deliver, someone somewhere will miss his lunch. For them, delivering food is akin to serving God!
In a first, Flipkart has teamed up with the Mumbai Dabbawalas to deliver goods to customers in the city.
Shopify support for building online stores
From sole proprietors to multinational conglomerates, businesses of all sizes have used Canada-based Shopify’s SaaS (Software as a Service) e-commerce platform to launch online shops. Web builders, safe payment methods, templates, search engine optimization (SEO), analytics, and a slew of other tools were all available through the company. Shopify’s web builder was easy to use, even for people with no coding or e-commerce experience.
Despite offering a feature-rich solution, Shopify has received criticism for the high costs that merchants must bear to set up a website of their choosing. However, Shopify by 2020 was hosting close to 377,000 online stores and boasted customers like Budweiser, World Wildlife Fund, GE, Amnesty International, Tesla, and Encyclopedia Britannica.
The case is set up to accomplish the following teaching goals:
E-commerce sites have specific business goals, system functionality, and information needs.
The quality of an e-commerce website may be affected by the features offered by e-commerce solution providers.
Flipkart
Flipkart, the first Indian e-commerce company valued at a billion dollars, was founded in 2007 with a small investment of Rs 4 lakhs. Flipkart exploited a large group of consumers eager to experience the convenience of online shopping.
Flipkart’s success is largely due to the following factors:
Its warehouse and inventory management system give it a solid backend to work from.
Focus on resolving delivery and defective product issues promptly. The company’s co-founders believe that discounts are not enough to satisfy the customer’s expectations of timely service and efficiency.
Next, we’re going to see a lot of innovation. Cash-on-delivery and credit card payments at the doorstep are additional options that give customers more flexibility and convenience.
Flipkart added the ‘surprise and delight’ factor to customers’ shopping experience. They were given offers that Flipkart tailored to their specific needs and preferences. That’s what the company’s Big Billion Sale was all about. In the eyes of many, the retailer was accused of making a hasty leap into the unknown. Flipkart maintained its goodwill by sending an apology and explanation letter to all its customers for its mistakes in managing site traffic and the demand-supply gap for its products. It made enough amends to regain the trust of its supporters.
Samsung: Going from `Make for India` to `Make for the World`
This business case study discusses how Samsung’s manufacturing and R&D strategies formulated for India can help it succeed internationally. When Samsung launched its “Make in India” initiative in the mid-2010s, it took advantage of government SOPs to encourage multinationals to establish manufacturing facilities in India. In addition, its Indian R&D centres came up with innovative products after studying Indian customer needs and taking into account customer feedback.
The case discusses some of the products launched under the “Make for India” initiative and describes their impact on the company’s market position in great detail. As a result of these and other government incentives, Samsung ramped up its domestic production over time. With its “Make for the World” initiative, Samsung announced that it would relocate its manufacturing operations from other countries to India, where it would ship its products worldwide. Is it likely that Samsung will make India its sole Asian manufacturing hub in the future? Is it possible that its customer-oriented products will help it outperform the rest?
The case is set up to accomplish the following teaching goals:
Build international brands by devising strategies.
Examine the government’s methods for promoting domestic manufacturing.
Recognise the significance of multinational corporations (MNCs) being aware of the specifics of the local market when expanding into new regions.
Importance of product globalisation to capture market share.
Recognise the importance of product design innovations in the global marketplace.
Supply chain management issues.
Locate opportunities to reduce costs and speed the launch of new products in the market.
A study of multinationals’ perspectives on the advantages and disadvantages of domestic manufacturing.
Kingfisher Airlines – A lesson from failure
Vijay Mallya’s dream bird, “Kingfisher”, was devastated by some reckless and risky decision-making on Mallya’s part. Due to bankruptcy and non-payment of loans, Kingfisher, operating since 2005, was forced to shut down at the end of 2012. The airline owed a debt of $1 billion to a consortium of 17 banks.
How did the glitzy airline go out of business despite its increased brand recognition and loyal customer base?
When Kingfisher was first launched, Mallya intended to be a value-added airline. After launching Kingfisher Red, the airline later positioned itself as a low-cost carrier (the spun-off fleet of Air Deccan).
Air Deccan’s acquisition for the start of operations was a failure. In most cases, attempts to gain visibility on high-traffic international routes (like Bangalore to London or Bangalore to Silicon Valley) failed. The takeover of Air Deccan, which had been in crisis for three years, resulted in a loss of more than INR 10 billion (US$160 million).
As a result of the frequent changes in senior leadership and the absence of a long-term CEO or MD, the airline suffered.
Many of the airline’s planes were grounded in 2011 because of engine problems. However, even as the company overhauled the engines, market conditions and rising fuel prices significantly impacted yields.
Customers would rather fly with other low-cost airlines. Hence, withdrawing from the low-cost segment (Kingfisher Red) was ineffective in attracting new customers to the company’s premium segment (Kingfisher).
The airline continued to lose money year after year due to external and internal issues. It wasn’t just a lack of a clear vision and a firm positioning strategy that kept the airline from resuming operations; a lack of understanding of consumer behaviour led to Mallya’s various decisions, such as suspending international operations and raising fuel surcharges.
IPL – The right pitch at the right time
The Indian Premier League (IPL), conceived in 2007, is a perfect example of controversial marketing. BCCI’s Indian Premier League (IPL) generated excitement usually seen in basketball, soccer, and baseball franchises. In addition to attracting cricket-crazy Indians, what else did the Indian Premier League do to become a global brand?
Fast-paced action and 3.5 hours of movie-like entertainment are the key selling points. Twenty20’s commercial potential has been demonstrated by the IPL’s involvement in high-stakes matches.
Indian Premier League (IPL) is popular worldwide, and the presence of international star players influences the level of support and interest. In Australia, for example, Shane Warne’s contribution to the success of the Rajasthan Royals is widely recognised.
The IPL’s popularity can be attributed largely to its coverage in the media. All year long, the season is covered by local, national, and international media outlets, even when the season is closed.
The involvement of celebrities such as Shah Rukh Khan, Preity Zinta, and Shilpa Shetty as franchise owners and promoters added a lot of glitz and glamour to the show.
The auctioning off of players and franchises, using cheerleaders, the opening ceremony, and live concerts, are all part of the IPL’s marketing strategy.
The IPL has expanded by leaps and bounds, but the IPL has also been embroiled in several controversies involving corruption, match-fixing, and mismanagement. The BCCI can sustain IPL success with improved administrative efficiency, strict oversight, and increased player awareness.
Procter & Gamble – “Double Down’ Strategy during COVID-19 Pandemic”
According to this case study, Procter and Gamble used the strategy of “Double Down” during the COVID-19 pandemic to increase its brand visibility. When the US government implemented a lockdown after the coronavirus outbreak, people began stockpiling essential supplies in anticipation of a lockdown. As a result, retailers could not keep enough of the most popular products in stock. Businesses reduced their media spending in anticipation of the economic downturn. However, despite the uncertainty, P&G decided to increase its marketing investment to increase its brand visibility. Though the market and economy were slowing, did P&G’s advertising strategy succeed?
The case is set up to accomplish the following teaching goals:
Understanding consumer behaviour and the reasons for panic buying is critical to better understanding your customers.
Consumers’ behaviour patterns change during times of crisis.
To remain competitive in the event of a pandemic, assess the company’s business strategy.
Analyze the company’s media strategy to increase media expenditures, especially during the pandemic.
Investigate the issues and difficulties that the company might have encountered in implementing its strategies.
Hindustan Unilever Limited: “Providing the Right Work-Life Balance”
HUL, India’s largest Fast-Moving Consumer Goods (FMCG) company, has implemented several programmes to help its employees achieve a healthy work-life balance. HUL’s HR policies are examined in depth in this case study, which shows how they aided employees in carrying out their professional and personal responsibilities more effectively. HUL’s efforts to meet the diverse needs of its female employees are explained in great depth. There are references to the company’s efforts to stay on top of new-age employees’ evolving needs. Will HUL continue to be an ‘Employer of Choice’ in India?’
The case is set up to accomplish the following teaching goals:
Understand the term “quality of work-life” (QWL).
Look for new developments in the QWL field.
Investigate the effect of allowing employees to work from home on their overall satisfaction with their work schedules.
Develop strategies for retaining and managing talent.
Create a plan to increase the diversity of your workforce.
Examine HR policies to stop discrimination based on gender.
Byju’s – A leader in EdTech
The case concerns the rapid expansion of the Bengaluru-based Indian e-learning platform Byju’s (Think and Learn Private Ltd). Founder and CEO of the EdTech start-up, Byju Raveendran previously worked for Pan Ocean Shipping, a UK-based shipping company. For 12 long years, Raveendran helped his friends get through the Common Admission Test for Management Courses in India and then built Byju’s learning app. BYJU – The company’s main product was the Learning App, which users could download on Android devices from Google Play and iOS devices from the Apple App Store. The app provides comprehensive learning programmes and special programmes for students preparing for competitive exams and for students in grades 6 to 12 in India.
Since its inception in 2015, the startup has received funding from the Chan Zuckerberg Initiative and Chinese internet giant Tencent. Byju’s turned profitable in 2019 after three years of annual growth of 100% (2016-18). In July 2019, its valuation increased to US$5.5 billion, making it the world’s most valuable EdTech company. It remains to be seen if Byju’s strategies that worked in India would be successful in other markets as the company enters international markets.
The case is set up to accomplish the following teaching goals:
Realise the importance of educational technology in India’s educational system.
Observe the business models of educational technology start-ups.
Determine whether or not educational technology in India is well-accepted.
Oneplus – A Chinese success story in India
The focus of this case study is the success of Chinese smartphone maker OnePlus in India. In December 2014, OnePlus launched its first smartphone in India, and within four years, it had become the country’s most popular premium smartphone brand.
According to the case study, OnePlus’s strategy in India was to launch high-end smartphones at affordable prices, build a strong community, focus on customer service, and use clever marketing techniques. Obsession with product design and quality, branding, and customer engagement was OnePlus’s core strength. An emphasis on viral marketing and community interaction, including social media, to spread the company’s message.
OnePlus faced several challenges, despite its phenomenal success in India. Competition, scaling offline, price-sensitive Indian consumers, low smartphone penetration, and an economic slowdown were all factors that contributed to the decline. Furthermore, OnePlus risked losing price-conscious customers as its phones became more expensive. Vikas Agarwal , OnePlus India’s General Manager, faced several challenges as India remained a critical market for the company. These included increasing the adoption of OnePlus devices in India, expanding offline, crushing competition, and maintaining OnePlus’ dominance in India’s premium smartphone segment.
The case is set up to accomplish the following teaching goals:
Evaluate the expansion and entry of OnePlus into India.
Recognise the significance of India as a market for OnePlus.
Find out what helped OnePlus become so popular in India.
Consider OnePlus’s key growth market, India, and the issues and challenges it faces there.
Consider how OnePlus can maintain its position as a leading player in the Indian premium smartphone market by looking at the company’s plans.
Tesla’s convertible bonds
This business case study looks at how Tesla, Inc., a company with a credit rating below investment grade, has successfully issued convertible bonds and funded its electric car business at a low-interest rate since 2013. However, things changed over time. Tesla’s stock price soared, and some speculated that this could spell the end of the company’s use of convertible bonds. A new low-cost, long-term source of financing for Tesla’s business is now on the CEO’s radar.
The case is set up to accomplish the following teaching goals:
Become familiar with convertible bonds and other financial instruments.
Bonds and debentures are two different types of investments.
Recognise the benefits and drawbacks of long-term financing via convertible bonds.
Look into the various funding options available to startup businesses.
Malden Mills Case
In some situations, making the right decision can be compared to financial benefits, as Malden Mills has firsthand knowledge of. The industrial facility was set on fire two weeks before Christmas in 1995, and the management told employees that they would be out of work until they rebuilt the processing plant. On the other hand, CEO Aaron Feuerstein of Malden Mills increased the number of representatives by 90 days at full pay and 180 days with benefits for $25 million.
Collaboration and profitability reached a new high, with 40% more business and 95% client and representative retention. After they modified the processing plant, the majority of the uprooted specialists were rehired. Each week, the amount of yardage created increased from 130,000 to 200,000. As a result, Malden Mills has gone through three rounds of the bankruptcy court, with a significant portion of the debt being tied to a reimagining of the industrial complex. Business students should consider this case to see if engaging in humanitarian activities will satisfy their needs in the long run.
Starbucks and Exclusivity
In 2008, Starbucks announced that it would be closing 600 of its locations in the US. Starbucks stores had been gaining new features, such as wi-fi and music, but they had begun to lose their warm “neighborhood store” feel for a chain store persona. According to the Harvard Business Review, Starbucks is a mass brand attempting to charge an exceptional price for an event that is not any more extraordinary. As a result, to compete with its price-conscious customers, Starbucks would have to either cut costs or reduce the number of stores to regain its image selectiveness.
Starbucks’ growth has been hampered by three issues, according to the HBR study: alienating early adopters, attracting an excessive amount of attention, and moving too slowly forward with new locations and products. According to Harvard Business Review, Starbucks should have remained a privately held company and grown at a moderate pace to maintain its status as a top brand.
https://youtu.be/nN58DnGX-gg
Retirement revolution study: American Express
With the retirement of senior employees comes the loss of knowledge and experience in the organisations. Retiring workers leave the workplace with a wealth of knowledge and experience in their wake. American Express came up with a pilot programme to retain this. American Express created a group of workers who would gradually take over some of the day-to-day responsibilities of retiring employees. In return, the individual would devote some of their free time to mentoring and teaching future generations. This resulted in phased retirement, allowing employees to leave gradually and enjoy the extra time while still receiving a portion of their previous salary and regular benefits. This also meant that some employees stayed a year or more past the traditional retirement age.
With this programme, AMEX believes senior employees can enjoy their final years of work in an unrestricted capacity while educating the current workforce for future success.
Ad spending study
There are times when an organisation’s financial situation does not allow it to spend large sums of money on advertising. However, forgoing advertising in favour of higher profits can be costly. Experts recommend expanding your marketing strategy to reach a wider audience when you’re in a slump. During a recession, this is especially true, as many organisations cut back on their ad spending.
Firehouse Subs’ boom petered out after seven years of expansion from 30 to 300 locations. The company’s leadership realised they needed to find a solution. As a result, they gave back the fees franchisees had paid for local advertising to take control of their local marketing. Since sales continued to decline, it became clear that this was an ineffective strategy. Firehouse reclaimed its local marketing fee and allowed franchisees to participate in a new marketing campaign. This required them to pay double for local marketing but included them in an $8 million advertising campaign poised for success. Experts applaud Firehouse for having the fortitude to ask franchisees for more money where it was needed, even during difficult times.
Tylenol’s 1982 scandal
Seven people died in Chicago in 1982 after taking Tylenol after an unknown suspect laced the capsules with cyanide after it hit the shelves. Even though the problem was limited to the Chicago area, Tylenol’s domestic market share dropped immediately from 37% to 7%. Tylenol was not responsible for the product’s tampering. Still, to maintain the product’s reputation, Johnson & Johnson removed all Tylenol from the shelves, incurring a loss of more than 100 million dollars.
Tylenol was successfully reintroduced to the medical community with tamper-resistant packaging, sales presentations, and discounts. Johnson & Johnson’s quick action and effective public relations saved the brand.
Market expansion via partnership
Expanding beyond a company’s initial customer base is usually a daunting task for small businesses to support new growth. On the other hand, businesses greatly benefit from collaborating with a well-established market leader.
Diagnostic Hybrids, a company specialising in medical nosology, collaborated with Quidel, a leader in rapid diagnostic tests, to achieve this goal. As a result of this partnership, Diagnostic Hybrids gained a larger market presence and a wider range of resources for research and development. As a separate subsidiary, the same company’s president and operations were allowed to remain as part of the acquisition strategy.
Tesco’s Korean venture is an excellent example of establishing a market share on a global scale. The company made some well-thought-out moves in its Korean expansion, notably partnering with Samsung, the largest Korean conglomerate. It embraced the Korean way of life by operating stores as nearby agencies and neighbourhood centres.
Tesco also made a wise decision by employing nearly entirely Koreans, with only four British employees out of a total workforce of 23,000. According to reports, Tesco’s well-planned strategy has gained customers in Seoul, with 25% of Koreans signing up for loyalty cards and earnings in the billions, finding success in “cracking[ing] the Asian tiger” where competitors such as Carrefour and WalMart have failed.
The Uber way – “Forecasting in the Platform Economy”
Uber’s forecasting process is examined in-depth in this case study. For forecasting, the company relied on its own Time Series data. Time Series is a type of dataset that includes data collected over a set amount of time. You can measure time in seconds, minutes, hours, days, weeks, years, and even millennia. Analysis of time series data and regression analysis were used to forecast demand for Uber cabs. Additionally, the use of different variables from different sources lends credibility. This analysis relies heavily on the selection of variables. It is important to combine data from various sources for the analysis to be useful.
The case is set up to accomplish the following teaching goals:
To gain a fundamental understanding of Uber’s business model and the platform economy.
Learning how to wrangle data properly is the first step in data analysis.
Importance of value forecasting.
For a better understanding of how to use time series forecasting.
To better understand how you can use various data sources to enhance the analysis.
JPMorgan Chase & Co. – “Creating a Next-Gen Banking Experience Powered by Digital Technology”
This business case study examines JPMorgan Chase’s digital initiatives to create a next-generation banking experience powered by technology (JPMC). JPMC employed 50,000 technologists worldwide and spent $11.5 billion on technology in 2019 to stay relevant in the face of shifting customer expectations and the growing popularity of digital banking. Jamie Dimon, CEO of JPMC, took on the challenge of increasing the reliance of banking operations on digital technology in 2006.
JPMC’s digital initiatives included the “mobile-first, digital everything” strategy, which was an important part of the company’s evolution over time. Big Data, Cloud computing, Artificial Intelligence, Mobile and Electronic Payments, Machine Learning, Blockchain, Robotics, and Cybersecurity are discussed in detail by JPMC. With the help of several FinTech companies, JPMC has been working on various new technologies for its banking operations and preparing for future competition from both banking and non-banking entities. Amidst all of its technological innovation, JPMC faced an ever-increasing threat from banking organisations aligned with technology companies. As a result, it made a concerted effort to use digital technology to combat the competition.
The case is set up to accomplish the following teaching goals:
Use digital technology to examine the impact of traditional banking processes on the modern world
In the present and future, how important is mobile banking?
Recognise the methods financial institutions use to overcome the difficulties of implementing new technology.
Explain the difference between incremental and disruptive/breakthrough innovation using the banking industry as an example.
Twitter and the Creme Brulee
Marketing is essential for any business, irrespective of the size and turnover. Marketing can cost a lot of money, but it won’t yield much return unless done correctly. Curtis Kimball, the man behind the Creme Brulee Cart, used Twitter to his advantage. He amassed many followers and expanded his commercial enterprise by allowing people to follow the cart online.
Curtis developed personal relationships with his followers by soliciting their feedback on everything from flavour combinations to cart locations. Perhaps the most incredible aspect of this story is that Kimball has no advertising budget (Twitter is a free service) but enjoys a distinctly popular following and high Yelp ratings.
Excessive variety leads to a revenue loss
Hickory Farms began with holiday gift baskets containing sausage, ham, and cheese and eventually had a presentation of 2,500 special products. This stretched the employer and resulted in a loss of flavour with customers.
Recognising this problem, Hickory Farms reduced its product line from 2,500 to 300, with more modern visuals, descriptions, and other features such as less packaging and more recycled content. In addition, the organisation revamped its website, making it easier to save online. This streamlining resulted in a 13 per cent cost reduction that Hickory Farms could pass on to their customers. Jennifer Woodbery, a brand strategist, believes that this was a wise decision, making the most of Hickory Farms’ trusted name and image through an effective rebranding of offerings.
Employees maintenance
It is common for your best employee to change after promotion. Such was the case at the cat shelter Paws Need Families, where Della, a cleaner, rose through the ranks to become an assistant manager and, eventually, manager. She began arriving late, allowing applications to sit, skipping inoculations, which were all serious offences. Meetings were held instead of confronting Della directly, and they hired an assistant manager to compensate for Della’s shortcomings. Della was eventually fired for failing to clean up her act.
According to Ken Blanchard, co-author of The One Minute Manager, short meetings and a review system could have avoided this situation. With an effective employee system in place, we can identify problems before they become major issues.
Supply Chain Disruption
When a fire at Philips’ microchip plant occurred in 2000, the Nokia and Ericsson phone companies were affected. They responded in different ways, and ultimately Ericsson did not fare so well in the mobile smartphone market. Instead, the European customer market was taken over by Nokia.
Nokia devised a new business model for snatching up spare chips from various suppliers and re-engineered some of their telephones to adapt to one-of-a-kind chips from new suppliers. At the same time, Ericsson decided to wait until the hassle was over. While Ericsson slashed its production and sales, Nokia was able to dominate the market. This incident and its aftermath are textbook examples of managing supply chain risk.
Triumphant in International Market
A British motorcycle manufacturer, Triumph began to fade from prominence three decades ago. It did, however, find a new life on a global scale. Triumph sold 7,562 bikes in the UK in 2010 but 50,000 worldwide, indicating that the company’s international expansion paid off. Triumph’s famous manufacturing plant in Warwickshire closed in 1983, but the Indian factory remained, and it is now very popular. With a six-month ready list and a new factory under construction, the company is struggling to meet demand in India, as the country has embraced the brand.
You cannot solve a case study with minimal effort. When you begin working on an MBA case study, you will develop your perspective. So, it is critical to do the following at the start:
Study
Contemplate
Decide
Execute
The most difficult aspect of solving the case study is comprehending the case in which most students fail. To overcome this, the four stages listed above can be useful.
Begin by comprehending how this case relates to the rest of the course. The first case is typically used to introduce you to the course and the material you’ll be covering, and the final case study summarises what you’ve learned and covered in the course.
Steps to solve MBA case studies
To solve an MBA business case study, you should follow the following general guidelines:
Think of yourself as a manager or, as the Harvard Business School likes to say, as a protagonist. Define the issue or the problem you are dealing with as a protagonist.
Take a closer look at what’s causing the problems and issues you’re having. You may uncover evidence that proves their case. Form your hypothesis.
Create options within the scope of the organisation’s goals and objectives.
Return to your original hypotheses and assumptions to determine the best course of action. You should back your solution or strategy with data from the exhibits.
Put it to the people. Discuss. Brainstorm. Trade-offs for each alternative need to be identified
Offer a final alternative and explain why it is a better choice.
Make a note of any interesting/new/innovative solutions that others encounter during the case study discussion.
Advantages of learning from business case study
Management case studies are the best tools to understand the rapidly changing market realities and managerial challenges, shifting consumer expectations and the race to meet them. Some of the perks of using case studies are:
Business leadership skills: Employers want people who can make quick, sound decisions that benefit the company. This is why case studies are so useful in preparing students for real-world business situations in the future. Confidence is essential in business because colleagues and business partners may not always share the same beliefs, and it is necessary to defend your thinking. This is achieved through the debating process, in which students defend their solutions to each case and attempt to persuade one another to support their ideas.
Better than lectures: Case studies with a narrative arc appeal to students on an emotional and intellectual level. Solving a real-world problem gives them a feeling of accomplishment. This method encourages students to get emotionally and intellectually involved in each case.
Holistic view of the company’s business:Candidates who complete the MBA program are exposed to many domestic and international case studies, broadening their career options after graduation. Students will learn how to apply what they’ve learned from previous cases to any situation throughout their career.
How to start your own case studies?
Practice by putting yourself in the shoes of a business owner or manager, as it will help you become familiar with the various components of a case study. You should practice identifying relevant facts and critical issues while reading through cases. After reading the case, take notes to have a list of items and possible solutions to research. As you come up with solutions, make a list of the advantages and disadvantages of each one, and make certain that the solutions you come up with are attainable.
Conclusion
Through these real-world business scenarios, you learn various skills such as asset management, acquisition strategy, business administration, and so on, without having to bear any actual risks or potential losses as in real life. This promotes quick thinking and provides students with a good understanding of a challenging experience.
Different ways of looking at the same business situation can yield very different results from the same data. Participating in case discussions with your peers will allow you to gain new perspectives on the company’s challenges, which you can then apply to your work. As a result, business school students significantly benefit from using case studies.
A Master of Business Administration, or MBA, is a flexible degree that can open many career opportunities for individuals in various industries. But why should you do an MBA degree? With this professional degree, graduates are given a wide range of information and abilities highly valued by businesses worldwide. An MBA may be a great way to differentiate yourself from the competition and show potential employers the value you can provide to their organization in today’s fast-paced, cutthroat business world.
An MBA degree can assist you in developing the analytical, communication, and leadership abilities required to excel in different sectors. But is an MBA worth it? Here are some of the reasons why an MBA is regarded as a versatile degree.
Suitable for students from any graduation background
An MBA degree can be pursued by students from any discipline, including engineering, the arts, science, and business. Regardless of their undergraduate background, the program gives students the information and abilities they need to excel in the corporate world.
Multiple specializations to choose from
Many specialities are available via MBA degrees, including marketing, finance, operations, human resource management, and information technology management. As per their interests and professional aspirations, students might select a speciality, and the variety of fields guarantees that students become knowledgeable in their chosen profession.
Helps in career transition
MBA programs aim to give students a thorough grasp of the corporate world. It aids in developing different abilities in students, including leadership, decision-making, problem-solving, and analytical thinking. A career shift to another industry or work function is made more accessible by an MBA degree holder’s abilities.
Creates networking opportunities with diverse peers
MBA programs draw applicants from a variety of backgrounds. This opportunity allows students to connect with peers from other industries and broaden their professional networks with diverse peers. Networking is essential to establishing a successful career, and building a solid network across a variety of sectors is possible with an MBA degree.
Suitable for tech and non-tech candidates
The curriculum of an MBA is appropriate for individuals with and without a background in technology. The curriculum prepares students for the workforce by teaching them how to use technology to solve business challenges. Students with an MBA degree are equipped with the necessary abilities and information to excel in the workplace. The degree is appropriate for aspiring business owners and job seekers who want to advance—students who complete the program graduate with the knowledge and abilities to run a business successfully.
Suitable for job seekers and aspiring entrepreneurs
Employers in a variety of sectors place a high value on an MBA. MBA students can work in various sectors like – finance, consulting, marketing, operations, and technology. With the degree, job seekers have an advantage over the competition, expanding their options. Budding entrepreneurs develop a thorough knowledge of the overall business environment with an MBA degree which assists them further in launching their venture.
Overview of online MBA from MUJ
The online MBA program offered by Manipal University Jaipur (MUJ) is UGC-entitled. The curriculum is developed by industry experts to provide students with the information and abilities they need to excel in the business world. The course is designed to allow students to learn at their own pace. The enhanced digital platform provides an immersive learning experience, and students can stay connected with their peers and faculty through discussion forums and more. The courses are taught by experienced faculty who amplify the importance of practical knowledge with real-world case studies to provide students with real-world insights.
Get an online MBA from the NAAC A+ accredited Manipal University Jaipur
The online MBA program from MUJ offers various benefits to students. Some of the highlights of the program are discussed below:
The program provides access to a thorough curriculum covering various business-related topics.
Students can opt for live classes or recorded lectures from anywhere in the world, according to their convenience.
Students get free access to Coursera courses which they can take up to broaden their skill sets and increase their value in the job market.
Online Manipal provides various placement support services like career guidance initiatives, workshops and more to help students increase their employability.
Conclusion
In conclusion, aspiring business owners and professionals looking to advance their careers who want to improve their business knowledge and abilities should consider pursuing an MBA degree. An MBA degree is the most versatile degree for students from any graduate background due to its various industry-specific electives, the scope for job transition, networking possibilities, and increase in employment opportunities in numerous industries. Your career is an investment, and earning an MBA provides you with the knowledge and abilities you need to excel in any sector. An MBA is the most versatile degree available to students who desire to excel in their careers. The online MBA program from MUJ is an excellent option for students to start their journey towards successful careers.
HRM is important to identify the need for human resources, assess their requirement and make informed decisions towards the benefit of the company. HR management aids in closing the gap between employees and the strategic goals of the company. Operations involving human resources are crucial to an organization’s success. As a result, human resource management has become a popular field of study. HRM takes responsibility for the employees being satisfied with the working environment and that all their grievances are solved on time.
An HR professional does one of the toughest tasks of handling the human resources of the company and needs a skill set which can help them produce positive results for the benefit of the business. MBA HR job roles are of different types, but there are some specific skills and knowledge that employers look for in MBA HR graduates. Employers look for certain specific skills like communication, leadership, decision-making, and others while hiring MBA HR graduates. But how to get a job as an HR manager? Let’s find out.
Relevant skills and knowledge for MBA in HR graduates
Some of the relevant skills and knowledge for MBA in HRM graduates are mentioned below:
Understanding of HR policies and practices
HR policies and practices provide a basis for managing the human resources of the organization. Therefore, it is necessary for MBA in HR graduates to be familiar with HR policies and practices.
Ability to analyze HR data and metrics
In order to develop a productive human resources plan for the organization, HR graduates need the ability to thoroughly analyze the HR data and metrics and develop a plan based on the findings.
Strong communication and interpersonal skills
The HR graduate will be the face of the company for the employees, and therefore they need to have strong communication and interpersonal skills. This will help them to understand the needs of the employees and organization better and take proper actions towards the benefit of both the employees and the organization.
Strategic thinking and decision-making
Strategic thinking and decision-making involve identifying the goals and objectives of the organization and the employees and formulating plans that lead to productivity. An HR graduate needs strategic thinking and decision-making skills to create these plans efficiently and effectively.
Leadership and management skills
An HR will be the person whom every employee will call for grievances, and the higher officials will call to make important announcements. They work as a mediator between the company and human resources. Therefore, they need leadership and management skills so that they can communicate and handle everything efficiently.
Industry Specific Expertise
Some of the industry-specific expertise and MBA HR skills that employers look for in MBA Human Resources graduates are discussed below:
Understanding of HR in different sectors
An HR needs to work with different sectors of the organization, including marketing, finance, and operations. They must research thoroughly and assess the need for human resources for different sectors or departments individually. Therefore, they need a proper understanding of different sectors so that they can take decisions effectively as per the needs of each department.
Familiarity with relevant laws and regulations
There are many rules and laws governing the handling of human resources effectively and efficiently. Therefore, HR graduates need to have a proper understanding of all the rules and regulations so that they can make decisions while following the rules and regulations.
Knowledge of HR trends and best practices
An HR must have a thorough knowledge of HR trends and best practices so that they can provide the employees and the companies with the best solutions for the benefit of both.
Acquire key HR skills with Manipal University Jaipur’s online MBA in HRM
The online MBA in HRM program offered by Manipal University Jaipur provides students with a thorough understanding of HR practices and skills. The course covers all the facets of HRM to equip students with all of the necessary human resource knowledge and skills, preparing them for the future. From talent acquisition to talent management, an MBA in HRM course prepares students for all the HR sectors and roles and helps them boost their careers with a better salary package and better job roles. The course will help learners develop effective people, change management and interpersonal skills.
Students can take up the learning materials according to their own time and preference. They can opt for live classes or learn from recorded classes according to their schedule.
The curriculum is developed by industry experts to make students ready for the job market, and the syllabus is divided into byte-size content to help students easily understand concepts.
The online courses provided by MUJ are taught by experienced faculty members who are experts in their fields.
Online Manipal provides various placement assistance services and student support services to help students successfully complete the program and land their dream jobs.
Conclusion
Thus, MBA in HRM graduates should develop certain essential skills to grab the attention of employers. An MBA in HRM from Manipal University Jaipur will help learners get a competitive edge over others and assist them in landing their dream job. Learners will get the opportunity to familiarize themselves with all the aspects of the HR field from every angle and grasp a thorough understanding of human resource management. So, without further delay, take the first step towards your HR career and enroll in an MBA with an HRM elective from Manipal University Jaipur.
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