Regular MA vs Distance MA vs Online MA In today’s educational landscape, pursuing a Master of Arts (MA) degree has become a pivotal step toward personal growth and professional advancement. The MA curriculum and courses offer both a practical grasp of more advanced educational research methodologies as well as a foundational comprehension of theory in the teaching process. Compared to employment needing a bachelor’s degree, the US Bureau of Labour Statistics predicts that careers requiring a master’s degree will grow by over 13% over the next ten years. Let’s uncover the benefits, challenges, and unique features that define Regular, Distance, and Online MA programs, assisting you in making an informed choice. What is the Master of Arts program? MA, or Master of Arts, is a postgraduate program in the arts. After graduating, one may continue with the two-year curriculum. Many colleges and institutions in India and overseas offer degrees in a variety of specializations. Students who complete an integrated social sciences and humanities plan of study are eligible for this degree. Admission to the MA program is based on merit or the results of admission tests. Candidates who want to get a Master of Arts degree must be committed and focused on their chosen field. Students who get a master’s degree in the arts can advance their professions, develop their talents, and get ready for graduate school. If they are thinking of working in the fields of education, human services, or media, it could also be advantageous. What are the different modes of MA programs? In response to the evolving needs of students and advancements in technology, universities have introduced various modes of MA programs, namely regular, distance, and online. Regular MA programs Regular MA programs, also known as on-campus or traditional programs, involve students attending classes physically at a university or college. These programs offer a structured learning environment where students interact with faculty and peers directly. Benefits of pursuing a regular MA program In-person interaction: Regular MA programs allow students to engage in direct discussions and debates with professors and fellow students, fostering a dynamic learning environment. Access to resources: Students have access to libraries, research facilities, and campus amenities that enhance the learning experience and aid in research endeavors. Networking opportunities: Being on campus provides ample opportunities for networking, which can be valuable for future career prospects. Structured learning: The curriculum is well-organized, and students follow a predetermined schedule for classes, assignments, and exams. Demerits of regular MA programs Location dependency: Students must be located near the university, which might not be feasible for everyone, especially those with personal or professional commitments. Limited flexibility: The fixed class schedule might not accommodate the needs of working professionals or individuals with other responsibilities. Higher costs: Regular MA programs often come with higher tuition fees due to the need for physical infrastructure and resources. Requirements for enrolling in a regular MA program To enroll in a regular MA program, candidates typically need a bachelor’s degree in a relevant field from a recognized university. Some institutions may also require candidates to appear for entrance exams or interviews. Top Institutions to pursue regular MA programs Delhi University Jawaharlal Nehru University Sikkim Manipal University University of Mumbai Banaras Hindu University Aligarh Muslim University Distance Master of Arts Program Distance MA programs are designed to cater to students who are unable to attend traditional on-campus classes due to geographical constraints or other commitments. These programs provide study materials and resources to students through various means, such as printed study materials, online resources, and periodic contact classes. Benefits of pursuing a distance MA program Flexibility: Distance MA programs offer flexibility in terms of study hours, allowing students to balance education with work or personal responsibilities. Geographical liberty: Students from different parts of the country, including remote areas, can pursue a distance MA program without the need to relocate. Self-Paced learning: Students can study at their own pace, which is beneficial for those who need more time to understand complex concepts. Cost-effective: Distance programs often have lower tuition fees compared to regular programs, making higher education more accessible. Cons of distance MA programs Lack of direct interaction: Students might miss out on face-to-face interactions with professors and peers, which can hinder collaborative learning. Self-Motivation required: Distance learning demands a high level of self-discipline and motivation to complete assignments and coursework. Limited practical exposure: Some subjects require hands-on practical experience, which might be challenging to provide in a distance learning setup. Eligibility criteria for enrolling in a distance MA program Eligibility criteria for distance MA programs are generally similar to regular programs, requiring a bachelor’s degree from a recognized university or institution, or an equivalent degree recognized by the Association of Indian Universities. Top institutions to pursue distance MA programs Indira Gandhi National Open University (IGNOU) Anna University Distance Education DR. B.R. Ambedkar Open University Madurai Kamaraj University Distance Education Delhi University Distance Education Online Master of Arts Program Online MA programs are a relatively newer mode of education that leverages the power of the internet and technology. These programs offer a virtual classroom experience, where students can attend lectures, interact with professors and peers, and submit assignments through online platforms. Here are the details of online degree admission process at Sikkim Manipal University. Benefits of pursuing an online MA program Global accessibility: Online programs eliminate geographical barriers, allowing students to enroll in courses offered by institutions from around the world. Convenience: Students can study from the comfort of their homes and choose flexible study hours, making it suitable for working professionals and individuals with busy schedules. Diverse learning formats: Online programs often incorporate a variety of multimedia resources, making the learning experience engaging and interactive. Skill enhancement: The use of digital tools and online platforms enhances students’ technical skills, a valuable asset in today’s digitally driven world. Disadvantages of online MA programs Lack of physical interaction: Similar to distance programs, online MA programs lack the direct engagement with professors and peers that traditional programs offer. Tech challenges: Students need reliable internet access and technical proficiency to navigate online learning platforms effectively. Isolation: The online learning environment can be isolating for some students who thrive on in-person interactions. Admission criteria for enrolling in an online MA program Admission criteria for online MA programs usually include a 10 2 3-year bachelor’s degree from a recognized university or institution, or an equivalent degree recognized by the Association of Indian Universities. It may involve additional requirements such as standardized test scores or interviews. Top institutions to pursue online MA programs Sikkim Manipal University Amity University Online IGNOU’s Online Programs School of open learning, Delhi university LPU (Lovely Professional University) Comparison of Regular, Distance, and Online MA programs BasisRegular MA ProgramsDistance MA ProgramsOnline MA ProgramsDelivery MethodIn-person classesPrinted study materialVirtual classes & modulesFlexibilityLimited scheduling flexibilityMore flexible time-frameHighly flexible scheduleAccessAccess to campus facilities and resourcesLimited access to campusRemote access to resourcesGeographical ScopeGenerally localized to a specific institutionWidened reach across regionsGlobal accessibilitySelf-DisciplineA structured schedule and classroom settingRequires self-motivationStrong self-discipline neededTechnology UsageMinimal reliance on technologyCorrespondence through mail Utilizes various online toolsInteractionFace-to-face interaction with peers and professorsLimited direct interactionLive class, Virtual discussions & forumsCareer ImpactLocal recognition and networkingVaries based on the institutionPotential global recognitionCostTuition commuting costsLower tuition, reduced commutingVaries, potential cost savingsTime CommitmentFixed class timingsVaries based on the scheduleDepends on the individual paceApplicabilityTraditional academic settingSuitable for employed individualsIdeal for remote learners & working professionals You may like to know the differences between regular, distance and online BA. Regular, Distance, & Online MA: Which is better? The choice between regular, distance, and online MA programs depends on individual preferences, circumstances, and career goals. Each mode has its own set of advantages and disadvantages. Regular MA Programs: Ideal for those seeking a holistic learning experience, ample networking opportunities, and direct engagement with professors and peers. It’s best suited for students who can commit to full-time, on-campus education. Distance MA Programs: A great option for individuals who require flexibility due to work or personal commitments and are self-motivated to pursue independent learning. Distance programs are particularly beneficial for those who cannot relocate for education. Online MA Programs: Suited for learners who are comfortable with technology, seek global exposure, and need the convenience of studying from anywhere. It’s especially useful for working professionals looking to enhance their skills without leaving their jobs. Is pursuing an online MA degree program from SMU helpful? Sikkim Manipal University, known for its distance and online education programs, offers a wide range of courses, including an online MA in English, Sociology, and Political Science. Pursuing an online MA from SMU can be beneficial, particularly for individuals who are looking for flexibility and quality education. Elevate your career prospects through engaging live and recorded virtual sessions, all from the convenience of your home. Similarly, the online MA in Sociology and MA in Political Science programs from SMU provide professionals with the opportunity to stay updated on the latest advancements in their respective fields while maintaining their work commitments. These programs open doors to progress in areas such as social service, advocacy, academia, government, media, and more. With a curriculum encompassing crucial subjects, you can conveniently enhance your expertise and career orbit. However, before enrolling, prospective students should thoroughly research the program, faculty, course structure, and accreditation to ensure that it aligns with their educational goals. Know more details about Sikkim Manipal University. Conclusion Recently, the Master of Arts program has adapted to various modes, catering to the diverse needs of students. Regular, distance, and online MA programs each have their advantages and limitations, making the choice highly subjective. Students must consider their personal and professional commitments, learning preferences, and career aspirations when deciding which mode of MA program suits them best. As technology continues to reshape education, it’s essential to make informed choices that align with individual goals and circumstances. You can opt for the online MA course through Online Manipal to land a good job and advance your career.
Exploring new opportunities with MAHE’s Online MSc in Data Science The digital era ensures learning transcends every barrier ever propped in front of a curious mind. With newer domains finding a strong foothold in everyday lives, the philosophy that learning knows no end has never been truer. As years pass by and more people continue to embrace newer ways of being updated and staying in sync with on-going trends, our learners explain here how their choice to pursue higher education with us never failed them. Best for working professionals “I have over 10 years of work experience in IT” says Mayank one of our MSc Data Science Learner. Further he elaborates, “working with Google, I wanted to upskill myself and expand my knowledge in data science. MAHE’s online MSc in data science program has helped me improve my knowledge.” It’s no easy task to impress someone who works for Google, and we are thrilled to have helped you, Mayank. Perfect curriculum to upskill Speaking about the learning curriculum and pedagogy, another enthusiastic learner Abhishek Godiyal says” The course curriculum of this program is perfect for me to upgrade my skills & knowledge. The free access to paid Coursera content is extremely helpful. The learning management system is also easy to use.” Passion knows no age Proving time and again that pursuit of knowledge is timeless and ageless, Thomas has a story both intriguing and inspiring. Being one of our most sincere learners, he says “My innate passion and love for learning pushed me to pursue an online degree at the age of 62. I thank Online Manipal for this wonderful opportunity and for constantly supporting me. Learning has no end.” We are proud to have curated a program that transcends traditional limitations, providing learners of all ages the chance to explore new horizons. Thomas’s determination echoes the sentiment that it’s never too late to embark on a journey of growth and exploration. Every learner with us carries in their heart unique story that only rebuilds our faith in the capabilities of humanity when they set their mind on it. Be it Mayank’s enthusiasm to reach new heights in an already flourishing career or Abhishek’s eye that searches for a meticulously perfect career or the likes of Thomas who have broken all mainstream barriers to pursue their dreams, we are glad to have provided them with a perfect platform to fulfil their learning needs. Wondering why MSc-Data Science with MAHE is the best? Tailored Upgradation: The program empowers professionals to enhance their skills, keeping pace with industry demands. Emerging Domains: Learners can venture into burgeoning domains like data science, gaining an edge in a competitive landscape. Flexible Learning: The online format ensures that education fits seamlessly into busy schedules, removing geographical constraints. Comprehensive Resources: Access to curated course content and supplementary material like Coursera extends learning horizons. Age-Neutral Learning: The program welcomes learners of all ages, fostering a culture of lifelong learning. The stories of these learners mirror the transformative journey of those who’ve embraced MAHE’s online MSc in Data Science. The world of technology is in perpetual motion, and as an ed-tech platform we have always embodied the spirit of continuous learning. As the digital age continues to unfold, MAHE’s commitment to innovative education reshapes how individuals learn and grow, providing a pathway to success that transcends boundaries and empowers lifelong learners.
How to Become a Data Science Expert? Data science’s importance in today’s world is evident in the banking, healthcare, marketing, and technology sectors. Data science has become crucial for businesses to get valuable insights and make educated decisions due to the exponential growth of data and the need to make sense of it. This thorough guide will equip aspiring data scientists with a roadmap to enhance their value and work toward a clear career trajectory. Understanding Data Science Becoming a successful data scientist can be challenging, as it is a multidisciplinary field that requires a strong grasp of statistics, mathematics, and programming to analyze and interpret complex data sets. Data scientists are important in every industry, from finance and human resources to hospitality and digital marketing. They provide on-point insights that facilitate various processes, including app development, organizational efficiency, cost-cutting, etc. Essential Skills for Aspiring Data Scientists Data science skills development is the first milestone in becoming a data science expert. Have a look at the essential skills that are prerequisites to becoming a data science specialist: Proficiency in Programming Languages Since programming languages are often used for data analysis and manipulation, data scientists should be fluent in them. Programming languages are required for designing efficient and scalable code for dealing with massive datasets and building machine-learning models. Additionally, SQL knowledge is required for pulling data from databases. A few of the programming languages a data science aspirant must master include: Python R SQL Java Julia Scala C/C++ JavaScript Swift Go MATLAB SAS Also read: Top Business Analytics Projects to Enhance Your Resume & Portfolio Statistics and Mathematics Data scientists should develop a solid foundation in statistics and mathematics to understand the concepts of probability, hypothesis testing, and regression and apply the mathematical principles to real-world situations. Further, descriptive and inferential statistics are the foundation for algorithms, error calculation methods, and graphical comprehension. Data Manipulation and Visualization To organize, dissect, and present data for analysis, data scientists must have a strong data manipulation and visualization foundation. These competencies include eliminating duplicates, dealing with missing values, and combining databases. For better insights and communication with stakeholders, learning visualization tools like Matplotlib, Seaborn, or ggplot2 is important for spotting data patterns, trends, and outliers. Also read: Data Visualization Specialist: Roles, Responsibilities, and Salary Educational Pathways You can choose from several educational pathways and options to learn and work in data science. A Bachelor’s degree in computer science, statistics, or mathematics is suitable. These courses give students a solid foundation in programming and data analysis. Higher education, like a Master’s degree or a Ph.D., can give candidates an edge. Another option is attending a data science boot camp, which provides rigorous instruction in data analysis and machine learning techniques. These online courses last less than degrees and concentrate on the practical skills required for the field. The decision of which educational path to choose ultimately comes down to personal preferences, professional objectives, and desired timelines. Technical Skills Educational/Vocational RequirementsStatistical analysis and computingMachine LearningDeep LearningProcessing large data setsData VisualizationData WranglingMathematicsProgrammingStatisticsBig DataBachelor’s/Master’s degree in data science, artificial intelligence, computer science, or a related field. Building a Strong Foundation It is important to start with the fundamentals to create a solid data analysis and visualization foundation. However, participate in projects besides your basic educational background to improve your problem-solving skills and gain practical experience. Take part in challenges on websites like Kaggle and network with industry experts for development and insights. Check out industry conventions, online forums, and webinars for advice and mentoring. Collaborate with peers or online professionals on open-source projects and test your skills. Also read: Can online courses in India help your career and get you salary hikes? Gaining Practical Experience Build scenarios and work on real-world data science projects to generate data reports. Put your skills and knowledge into solving complicated problems and gaining hands-on experience with various datasets. Internships, freelance employment, or volunteering for data-driven projects can all help you build a great portfolio of work. Networking and Community Engagement In data science, networking is vital since it allows you to interact with professionals and mentors who may provide direction and open doors to new opportunities. Engaging with the data science community through conferences, meetups, and online forums can keep you updated on industry trends and innovations. Participating in community initiatives or collaborating with industry leaders can help you improve your abilities and broaden your network. Leveraging Online Resources Data science is a constantly evolving profession in which staying abreast of developments is essential. Fortunately, there are various data science learning resources accessible to assist you in staying current on new techniques, tools, and research. Subscribe to data science blogs and newsletters. Online learning platforms provide diverse courses and tutorials that allow you to enhance your data science knowledge and skills. Various published, renowned books, articles, journals, and research papers provide age-old facts and knowledge about the origin and various data science methods. How Can MAHE’s MSc in Data Science be a game changer for you? Your goal of becoming a data scientist is just a click away. MAHE is the best destination for all data science enthusiasts, regardless of whether you are a fresher or have already entered the field. MAHE’s MSc in Data Science program is a two-year full-time program with a flexible curriculum. The program is designed to cultivate students with interdisciplinary expertise through a robust methodological basis in the data sciences and versatile training in data-centric research. Learners also understand how to work in multiple programming environments, like R, STATA, SAS, SPSS, Python, Python, Hadoop, Spark, and SQL. The program combines Machine Learning, Big Data Analytics, Statistics, and Biological Sciences. Conclusion We hope this data science career roadmap proved helpful for your professional progress and success. You can keep ahead of the curve and remain a valued asset in the ever-changing field of data science by employing numerous resources like blogs, websites, online courses, and books to keep learning. To become a data science professional, you must be dedicated, perseverant, and committed to lifelong learning. It necessitates always polishing your abilities and remaining current with the newest innovations in the sector. You may establish yourself as a sought-after data science expert by aggressively seeking new opportunities for advancement and improving your knowledge base. Choose MAHE to learn data science in depth!
An effective resume creates a positive impression on the recruiter A resume is a useful tool to get shortlisted for an interview and make a good impression on the employer, reflecting your academic performance, work history, and skills. A resume is an indispensable part of a job hunt since it allows you to emphasize your strongest and most appropriate skills and traits. Recruiters evaluate resumes to decide who to hire, and having one handy can help you land your first interview. According to job application data, 63% of recruiters prefer to receive resumes tailored to the job role. In this article, we’ll look at the importance of a strong resume and offer tips for writing one that works well. A proper and effective resume will not only help you get a job as a fresher but also after a career break. To know more, read How to upskill and find a job after a career break? Advantages of building a strong resume Here are some justifications as to why putting together a resume will help you get your desired job: Creates the first impression It is crucial to have a well-written and concise resume to make a first impression on the recruiter that will work in your favor. Convinces employers that you’re the one A strong resume may enable you to convince the potential employer that you are the most viable contender for the role since it would clearly highlight your strengths and skills. Markets your skills You can market the skills you’ve acquired throughout the years and how you plan to apply them to the benefit of the potential employer with the help of a well-written resume. Helps secure a job interview The ultimate goal of a resume is to land you an interview; thus, creating a strong resume is absolutely essential. Describes your career goals An effective resume summarizes your professional history and ambitions and helps the potential employer have a clear idea about your goals and whether they align with their organization. Fits you for a job position A strong resume matches your skills to the needs of the business, so if your resume includes important keywords, then you can easily be found by recruiters for specific roles. Check out: Importance of skill development for career success Tips for creating a good resume The following are some pointers to remember while you work on your resume, and they will answer all your doubts regarding ” How to create a resume?” Keep it precise An employer scans a résumé for about 30 seconds on average. Your resume should concisely explain your past and present achievements and your aspirations. Create a job-specific resume Include job history or accomplishments relevant to the position you’re applying for, as it enables the employer to concentrate on more pertinent data. Highlight your achievements Your resume should highlight your accomplishments and showcase the type of professional you are. Use simpler words and active verbs Use straightforward language but also powerful verbs like “managed,” “lead,” “accomplished,” and “leveraged,” among others, to have a good impression on the recruiter. Proofreading is essential Ensure there are no grammatical or spelling errors. A simple spelling error on your resume can give the recruiter a misleading image, and you can even lose out on the opportunity. Double-check and include your contact details Your name, address, phone number, and email should all be listed on your resume. The initial page’s header should have this information. Additionally, confirm the accuracy of this information. Also read: Common resume mistakes to avoid while applying for jobs Take advantage of Online Manipal’s placement support services Manipal University Jaipur, an institution with NAAC A+ accreditation, offers UGC-entitled online undergraduate and postgraduate programs through Online Manipal. These programs offer thorough educational experiences that help students acquire and improve skill sets to get them ready for the professional world. Students can benefit immensely from resume-building, skill development sessions, employability assessments, mock interviews, and more to become job ready. To know more, read How to switch your career: things to consider. Conclusion A well-written resume will assist you in securing your dream job by presenting your strengths, skills and achievement to employers straightaway. Enroll in an online program from MUJ and start building your skills to have a successful career.
Commerce to Business Analyst: What does the learning journey look like? Today’s business landscape is rapidly evolving, where adaptability and diverse skill set are invaluable assets. Here, business analysts use accurate data analytics to form insights and recommend profitable changes for the company. They help identify organizational issues, including IT processes, structures, and other staff developments. So, can a commerce student become a business analyst? If you are intrigued by data-driven decision-making and strategic planning, then business analysis can be a great career option for you. Business analysts closely collaborate with stakeholders like business leaders, developers, and other end users to ensure that the projects align with the organization’s objectives and measurable values. They blend analytical skills, financial expertise, and business knowledge. This blog will disclose the exciting transition from Commerce to a BA role. Understanding the Role of a Business Analyst A business analyst looks after an organization’s business processes and finds ways to optimize the same for better productivity. It includes identifying opportunities for improvement and translating business requirements into goals for IT projects. Moreover, these analysts perform a multifaceted role involving analyzing data and systems and collaborating with several stakeholders so that different initiatives and changes align with the business goals. The key responsibilities of business analysts include: Analyzing the existing business processes for inefficiencies, bottlenecks, and areas that need improvements Proposing solutions to streamline the workflow, enhance productivity, and reduce production costs Performing data mapping, modeling, and validation to maintain data quality and accuracy in the systems or reports Assessing Your Current Skills and Knowledge Here are some relevant BA skills development from Commerce that Commerce students already know: Knowledge of financial statements, budgeting, cost analysis, and financial modeling An overall understanding of sales, marketing, supply chain, and revenue generation Risk assessment and management skills In addition, to become an impactful business analyst, it is essential to recognize and fill the gaps in skills. Let’s see the business analyst learning path: Commerce graduates can assess their strengths and weaknesses in a technical domain or using tools like Excel, SQL, or business analysis software. Online platforms like Coursera, edX, Udemy, or LinkedIn offer courses on business analysis. Consider getting certifications from The International Institute of Business Analysis (IIBA). Core Skills and Knowledge for Business Analysts Data Analysis Data is one of the crucial assets of practical business analysis because it helps in decision-making, identifying trends, and delivering insights. Students should learn the following: Data analysis concepts like data types, sources, and lifecycle Basis statistical concepts, like mean, median, standard deviation, and correlation Data mining methods, such as classification, clustering, and regression Business Domain Knowledge Students or professionals should understand the sector’s context, challenges, and opportunities in the following ways. It helps in building credibility with several stakeholders. Participate in conferences, workshops, or webinars. Organizations like the American Marketing Association, Project Management Institute, and Healthcare Information and Management Systems Society provide industry-specific resources. Gain knowledge through blogs, journals or magazines, and podcasts shared by industry experts. Communication and Presentation Skills Strong communication skills help business analysts manage conflicts, negotiate solutions, and foster collaboration among diverse teams. Master the following: Organized presentation skills with a clear introduction and conclusion Visual contexts, such as charts, graphs, and infographics Public speaking and effective writing Technical Skills for Business Analysts Introduction to Data Tools Data tools empower business analysts to extract meaningful information from raw data, enabling informed decision-making and providing valuable support to organizations. Tableau and Power BISQL (Structured Query Language) Excel and Spreadsheet Analysis Excel is the foundational tool for business analysts because it helps create graphs or charts, organize information, and manipulate data. Excel functions and formulas relevant to data analysis include: VLOOKUP and HLOOKUPCOUNT, COUNTA, and COUNTIFAVERAGE, MEDIAN, and MODEPivotTable SQL Fundamentals SELECTGROUP BY and Aggregate FunctionsJOIN Operation Education and Training Options Pursuing a Formal Degree in Business Analytics MSc in Business Analytics Manipal Academy of Higher Education, or MAHE, offers an online MSc for students or working professionals. It provides advanced knowledge in statistical analysis, data mining, predictive modeling, machine learning, data visualization, and business strategy. As the demand for business analysts is rising, it opens doors to different roles like data analyst, business intelligence analyst, data scientist, or managerial roles with expertise in data-driven decision-making. PGCP in Business Analytics This course offered by MAHE is a specialized program to equip individuals with the knowledge of data analytics for making informed business decisions. It relies on data collection or cleaning, statistical analysis, predictive modeling, etc. The business analyst certification course also focuses on business strategy, problem-solving, and the ethical considerations of data usage. Benefits of formal education in business analytics: Specialized knowledge and skills in data analysis, statistical modeling, and data visualization Various career opportunities like data analysts, business intelligence analysts, and data scientists Networking among fellow students, faculty, and industry professionals for job opportunities and collaborations Drawbacks of formal education in business analytics: Expensive, including the cost of tuition, textbooks, and other materials Takes several years to complete Fixed timetables are a barrier for working professionals Online Courses and Bootcamps in Business Analytics Essential tools and methods by edX Business Analytics specialization by Coursera Data Analytics Bootcamp by Thinkful Machine learning career track by Springboard Business Intelligence Analyst course by Udemy Bob, the BA’s Business Analyst Boot Camp ASPE Business Analyst Boot Camp IAG Consulting Business Analyst Boot Camp When selecting an online learning platform, you must consider the platform’s reputation and accreditation, fees, course quality, mentor support, learning format, flexibility, and reviews and ratings. Also read: Data Analyst vs Business Analyst Job Search and Interview Preparation Resume Preparation Mention the courses related to data analysis, statistics, or business fundamentals in the resume from a commerce background. Highlight complex challenges from the commerce background to demonstrate your strengths to analyze problems and develop solutions. Use the Situation, Task, Action, Result (STAR) method to describe experiences from past jobs. Mention technical proficiency in Excel, SQL, and data visualization tools. Interview Preparation Prepare a concise introduction of background, relevant experience, skills, and the reason behind transitioning from a commerce background. Talk about your passion for problem-solving and data-driven decision-making. Describe your approach to prioritization, time management, and communication. Become a Business Analyst the Manipal way! The Master of Science in Business Analytics (MSC-Business Analytics) helps individuals thrive in the data-driven business world. People from a commerce background understand business operations and management but need more analytical skills. The program teaches advanced quantitative and statistical techniques. With a master’s degree, individuals can become data analysts, business analysts, marketing analysts, operations analysts, or management positions. Conclusion A business analysis career switch from a commerce background helps individuals take a pivotal step toward a successful and rewarding career. MAHE’s program accelerates advanced quantitative techniques and data expertise, bridging the gap between business theory and data-driven decision-making. Business analysts have become an asset for various industries for their ability to extract valuable insights. Therefore, embrace this transition, and you will thrive in a rapidly evolving business world.
Top placement interview tips you need to know Campus placement is an important life event for any student or aspirant, as it provides an opportunity for them to attain their dream job. It is a steppingstone in the lives of students who aim to become successful professionals in the future. However, campus interviews might create stress and anxiety among students, especially for those who are appearing for the first time. It is important to develop a robust strategy to ace your interview. For this, you need to prepare yourself well before attending the interview. There are several key aspects to keep in mind, in order to be prepared for unexpected situations. Moreover, it is important to consider some tips and possess some key skills before students appear for placements. Impressive resume Resume/curriculum vitae is a key aspect of recruitment. It is important for students to take resume creation seriously, as it creates the first impression of the candidate. Here are some tips you can consider while creating your resume. Ensure the resume is short, ideally one or two pages Alter your strengths and skills depending on the job role/organization you’re applying for Highlight your skill and experiences Use a professional font Use the right language to stand out Review your resume thoroughly before handing over to the recruiters Effective communication It is important to strike the right tone while attending the placement interview, since effective communication reflects your character. Recruiters expect candidates to speak to the point as it reflects clarity in thought. Also, it is better to be honest than beat around the bush. Positive body language Dress in your best attire and walk with a straight spine, both will reflect confidence and your body language. Always establish eye contact with the interviewer, which shows that you are interested. Also read: What are the different types of interviews and how to handle them? Prepare for basic campus placement questions Some questions are common in all interviews. It is important to know how to introduce yourself, explain about your academic background and professional background if any, and answer positively. Candidates must read up about the company they’re applying so it creates a sense of eagerness to work with the organization. Having knowledge of the organization will help you prepare better. Time management skills Reaching in time for the interview shows your time management skills. Also, do not waste the interviewer’s time. There might be some tough questions you may not know the answers to. So, you can be honest about not knowing the answer, which saves time. Managing time not only helps you during interviews but helps you throughout your professional life. Leadership skills & accountability Organizations are on the lookout for potential leaders who possess qualities like communication skills, organizational skills, strategic thinking and other management skills. Even though you might be just starting your career, possessing these skills will give you a competitive edge. Open to learning Employers always test your knowledge in skills during an interview. No one is fully skilled for their first job, so it is important to constantly enhance your skills during your professional journey. While highlighting existing skills during the interview, you must exhibit a positive attitude towards acquiring new skills. Check out: Commonly asked interview questions and how to answer them Group discussions Apart from personal interviews, some companies also conduct group discussions. It is usually conducted to assess you as a team member. If you are familiar with the topic, start first. It shows your confidence and your willingness to initiate. You must have a good command of your language, that will show your clarity of thought and build your self-confidence. Always try to build upon your points which shows your creativity, brings out unique perspectives and makes the discussion interesting for everyone. The art of saying no Being able to say no is critical to a successful professional life. Although it is important to be agreeable, it is equally necessary to know how to say no when required. This not only helps during your placement interview but helps you throughout your professional career. Understanding cultural diversities As a student, you must have interacted with people from various cultural backgrounds. At the same time, you will further get to work with people with culture differences at the workplace. Employers expect you to treat everyone equally, respect cultural and religious beliefs and maintain good relations with them. The chances of acing your placement interview will increase manifold if you prepare yourself well considering the above tips. Conduct yourself in the best way possible to stay confident. All the best! Improve your chances of securing a job with Online Manipal’s placement assistance services Online Manipal helps all students enrolled in different online programs from the reputed universities like Manipal University Jaipur (MUJ), Manipal Academy of Higher education (MAHE), and T. A. Pai Management Institute (TAPMI). Students get comprehensive placement assistance services including resume building, skill assessments, skill enhancements, mock interviews, and can participate in virtual placement drives.
Emerging trends in shopping: 5 products captivating Gen Z’s interest What is Gen Z? Gen Z, also known as Zoomers, iGeneration, centennials, post-millennials, or Homelanders, is the demographic cohort succeeding Millennials and preceding Generation Alpha. They are also more diverse than previous generations and are more likely to be politically active and engaged in social justice issues. In the Gen Z era, it is extremely important to know that they are the buyers who are well aware of their needs and determinants of their utility. Also read: Beyond reality: Brands in the metaverse Top five products and services Gen Z relies on Sustainable products: Gen Z consumers are increasingly interested in products made of recycled materials, carbon-neutral, or cruelty-free. This is due to their concern for the environment and their desire to support ethical brands. Personalized products: Gen Z consumers are also looking for products tailored to their individual needs and interests. This includes products customized to their skin type, hair type, or dietary restrictions. It also includes products designed to help them achieve their personal goals, such as fitness trackers or meditation apps. Subscription services: Gen Z consumers are more likely to subscribe to services than to own products outright. This is because subscription services offer convenience and flexibility. They also allow Gen Zers to try new products and services without having to commit to a long-term purchase. Virtual reality and augmented reality: Gen Z consumers are early adopters of new technologies. They are excited about the potential of virtual reality and augmented reality to create immersive and interactive experiences. This trend is being driven by the increasing availability of VR and AR headsets and software. On-demand services: Gen Z consumers are used to getting what they want, when they want it. They are increasingly turning to on-demand services for everything from food delivery to transportation. This trend is being driven by the rise of smartphones and mobile apps. Check out: What is consumer behaviour and why is it important Learn to tailor your marketing strategies to meet the Gen Z requirements We are all aware about the golden maxim “Consumer is the king of the Market” and in this digital era, consumers are Gen Z. Thus, studying redundant marketing approaches and theories won’t suffice to survive in today’s competitive world. At Manipal University Jaipur, students get the opportunity to understand the marketing strategies and niche development in Gen Z market through an online MBA in marketing course that has a well-crafted and up-to-date course curriculum taught by expert faculty. Students will not only gain practical understanding of the contemporary market requirements but also get to learn market tactics with special reference to Gen Z.
Product Marketing vs. Product Management: Key differences In an organization, product marketers and product managers are responsible for product launches, pain points, and competitors’ value proposition. However, these two roles are considerably different. Let’s delve deep into the differences between product marketing and product management. What is product marketing? Product marketing is the activity that establishes, develops, and conveys a product’s positioning, value, and marketing plan. The product team and product marketers work together to understand a product’s features, target market, and rationale for value. After that, they develop and put into action a positioning plan for the product in the target market that will best serve user needs, corporate objectives, and overall aims. What is product management? To understand what is product management, one must comprehend that a product is guided through every stage of its life cycle by the organizational function of product management, ensuring that the product is manufactured on schedule, within budget, and fulfilling its goals. Product managers may collaborate cross-functionally with several teams to complete their product. To establish and manage the strategy for their product, product managers must have a thorough awareness of their target market, business models, and strategy. Differences between product marketing & product management Product MarketingProduct ManagementProduct marketing is concerned with determining the product’s positioning and value to make sure that it satisfies the needs of the target market, as well as the company’s objectives.Understanding client demands is a crucial component of product management, which is subsequently used to create and deliver products.Product marketing works on creating market demand, messaging, and positioning to help drive adoption.A product manager collaborates closely with the product team to establish the vision for what is developed.Product marketers ensure that their product is packed and presented efficiently to create new or ongoing revenue for the company. Their KPIs often emphasize client retention and market expansion.Product managers ensure that the final product is developed on schedule, in accordance with consumer demand, and line with business goals. Their KPIs typically concentrate on the pace at which new goods are brought to market, customer satisfaction, and the product’s life cycle effectiveness. Product marketing vs product management: similarities There are certain similarities between product marketing and product management. Product marketers want customer data to mold the positioning of their products, such as utilizing a poll. Similarly, for product managers to make educated roadmap decisions, they require user and product experience insights that show how customers interact with the product. A solid knowledge of how their products function is also required of product managers and product marketers. They need to know how to express the value it offers, how it solves problems, and what characteristics it has. Both positions require knowledge of the market, user psychology, consumer behavior, and how to develop goods that enable people to succeed. To determine how well the product fits into customers’ processes, product marketers will survey product-market fit. It is helpful for positioning to include an open-ended question in the poll that asks what makes your product different from the competitors. Product managers also make decisions using a variety of data points. In many organizations, product managers handle the duties of product marketing as well especially in startups or small scale companies. Product Marketer vs. Product Manager: Understanding Their Roles Product marketers and product managers play distinct but vital roles within a company. Let’s delve into their responsibilities in simpler terms. Product Marketer’s Responsibilities: Craft and Execute Marketing Strategies: Product marketers take charge of bringing products to the market. They identify the target audience, devise strategies to outshine competitors, and put these plans into action. They lead product demonstrations, launch marketing campaigns, and provide support throughout the product’s life cycle. Their goal is to boost product awareness, gather customer feedback, and gain insights. Establish Product Positioning and Messaging: Product marketers ensure that customers recognize their brand by defining the product’s unique value. They often create buyer personas to guide their brand positioning and messaging efforts. Gather Competitive Intelligence: Staying informed about competitors is crucial for product marketers. They spend time researching and analyzing the competition to stay ahead in the market. Product Manager’s Responsibilities: Understand Customer Needs: Product managers focus on understanding and meeting customer needs to retain their loyalty. They pinpoint specific pain points and figure out how to address them effectively. Set the Product Roadmap: Product managers shape the product’s future by planning new features and offerings. They define the product’s direction and features to keep it competitive and appealing. Bring Customer Needs to Life: Armed with knowledge of customer needs, product managers work with development teams to turn ideas into reality. They leverage their domain expertise and operational skills to guide the product’s development and ensure it aligns with customer expectations. In essence, while product marketers take products to market and build their image, product managers focus on understanding and fulfilling customer needs to shape the product’s evolution. Both roles are critical for a successful product journey. Pursue an online MBA in marketing from Manipal University Jaipur An MBA degree with marketing will help you advance your career by opening doors to executive and managerial positions and increasing your earning potential. An MBA with marketing electives can help you build the necessary product marketing skill sets to enable you to land profitable roles, regardless of whether your professional goals are in brand management, media, and entertainment, advertising, business development, or sales. It will help you in gaining in-depth knowledge of product marketing and product management. You can also read: Best marketing jobs & careers to pursue in 2023 Conclusion When it comes to a company’s customer success, product managers and marketers are complementary. Although product managers and marketers will likely have similar characteristics, it is crucial to know the differences between the two positions and understand the distinct advantages of each job. Each viewpoint is valuable and essential to the success of any organization.
Jobs You Can Explore in Data Mining Data is the essence of businesses, and the power to extract meaningful inferences from it has become paramount. This is where data mining comes in, with many data mining specialist positions available across industries. Career paths in data mining span from data analyst to data scientist, with specialists analyzing big datasets to uncover patterns and trends. There are also roles such as data engineer and machine learning engineer, which entail developing and optimizing algorithms for data mining. Let’s explore the fundamental concepts of data mining, different job roles in this exciting field, industries where data mining is having a big impact, and essential skills needed for data mining jobs. Core Concepts of Data Mining Data mining is a complex field requiring specialized knowledge to predict business strategies. Let’s look at the key aspects of data mining: Classification This technique involves grouping data based on input characteristics into presets or categories. This is done to help understand the data better. Clustering It is the process of grouping comparable data points based on particular criteria. It is used to recognize patterns and find natural groupings in data. Association Rule Mining This method finds interesting relationships or correlations between elements in a collection. This step is ideal to figure out insights that can be converted to profitable insights. Regression Analysis Regression analysis forecasts numerical values based on input features. Regression techniques commonly include linear, polynomial, and support vector regression. Time Series Analysis Time series data contains raw or structured observations collected over a period Time series analysis lets professionals identify patterns and trends in time-dependent data. Career Paths in Data Mining Let’s explore the plethora of data mining career opportunities available. Data Scientist Data scientists are sought-after professionals in mining, gathering, and interpreting vast data to uncover patterns and trends. They use statistical and machine-learning approaches to extract insights for business decisions. They collaborate with professionals to create predictive models and algorithms. The demand for skilled data scientists is growing, offering growth opportunities. They find real-world applications in sectors like healthcare and finance, predicting customer behavior and optimizing supply chains. Machine Learning Engineer Machine learning (ML) engineers are essential for data mining, researching, developing, and designing artificial intelligence. They work with data scientists on algorithms, experiments, design, and statistical analyses. Aspiring ML engineers must master mathematics, computer science, programming, data modeling, neural networks, and natural language processing. They bridge the gap between data mining and advanced algorithms, increasing data-driven decision-making and making them indispensable assets in data science. Business Analyst A business analyst helps strategic decision-makers leverage data for growth, optimization, and competitiveness by translating complex analysis results into actionable recommendations. They reveal market trends, client preferences, and insights, giving organizations a competitive advantage. Research Scientist Research scientists help advance data mining techniques through innovations and developing algorithms and procedures. Working on multiple disciplines, such as artificial intelligence, machine learning, and data analysis, enable them to build unique approaches and algorithms that improve data interpretation. They collaborate with academicians and industry experts to create new concepts and algorithms for better data mining operations. Database Administrator (DBA) DBAs are important in today’s information-driven business climate, handling massive datasets efficiently. They optimize database speed, fine-tune settings, indexing algorithms, and query execution plans. They collaborate with data mining experts to create and optimize data processing workflows, uncover bottlenecks, and improve data transformation procedures. DBAs extract valuable insights from vast data sources by optimizing database performance and handling large-scale datasets. Data Engineer A data engineer assists in building and maintaining infrastructure for efficient data flow within an organization. They construct and manage data pipelines, ensuring data readiness and enabling the integration of data-driven insights into operational systems. Data preprocessing and preparation are essential for accurate analysis and successful data-driven decision-making. Integrating data-driven insights into systems, such as applications, platforms, or dashboards, enhances business processes and innovation. Data Mining: Industries and Applications The significance of data mining extends across industries, creating many data mining career opportunities. Let’s look at a few: Healthcare Data mining in healthcare improves patient outcomes and lowers costs by analyzing medical data, discovering patterns and trends, and forecasting disease outbreaks for efficient treatments and measures. Also read: Vital role of data mining in healthcare Finance Data mining enables financial institutions to make educated investment choices while safeguarding customer assets by studying market patterns, spotting risks and opportunities, and uncovering fraud. E-Commerce E-commerce requires data mining to analyze customer behavior, establish personalized marketing tactics, cross-sell prospects, and maximize revenue and customer satisfaction. Marketing Data mining impacts marketing tremendously by analyzing consumer data, allowing organizations to identify target audiences, generate customized campaigns, and build stronger relationships. This enhances brand loyalty, retention, and data-driven decision-making for improved outcomes. Skill Development and Education Data mining specialist candidates must have a bachelor’s degree in a relevant discipline, with some companies preferring a Master’s or Ph.D. specialization. A strong educational background and the following technical knowledge will be an advantage. Technical Skills Required for Data MiningNon-Technical Skills Required for Data MiningSASMATLABR ProgrammingPythonSQLHadoopNatural language processing with Deep Learning (DL)Web ScrapingBusiness SkillsCommunication skillsExcellent Data IntuitionCritical ThinkingAnalytical Mindset Here’s how to ace or advance your data mining career: Practical experience through internships and projects significantly improves career prospects. Data mining job roles require staying updated with trends; therefore, online courses and certifications can greatly help. These courses and certificates offer a flexible method to learn skills and gain expertise in data science. Personal projects demonstrate data mining competence and talents, boosting your credibility in real-world problem-solving skills. Networking and Professional Development Networking encourages learners to increase knowledge, keep pace with developments, and attract partnerships and employment opportunities. Here’s how to build credible data mining networks: Data mining and analytics communities provide opportunities to interact with industry experts, contribute to debates, and gain knowledge from others. Participating in conferences and seminars allows professionals to stay current on data mining techniques, obtain useful expertise, and network with industry experts and collaborators. Conferences and workshops encourage collaboration with peers and mentors, fostering growth, innovation, skill development, and improving professional journeys. Challenges and Future Trends Data mining specialists face challenges due to increasing complexity, volume, and sophisticated algorithms. Ethical concerns about privacy and security are growing. Future trends include artificial intelligence, machine learning, real-time analysis, and predictive modeling. Why is MAHE’s MSc Data Science in the best? MAHE’s MSC in Data Science stands out as a premier choice due to its exceptional blend of academic rigor, practical relevance, and industry integration. The program offers a comprehensive curriculum that encompasses the latest data science techniques, machine learning algorithms, and big data analytics, providing students with a deep and versatile skill set. With a faculty composed of renowned experts and industry practitioners, students benefit from a wealth of knowledge and practical insights. MAHE’s strong industry partnerships facilitate internships, research projects, and networking opportunities, ensuring that graduates are well-prepared for the demands of the data science field. State-of-the-art facilities and a global reputation further enhance the program’s appeal, making it an ideal choice for those seeking to excel in the rapidly evolving and highly competitive field of data science. How MAHE Can Help You Win Your Dream Job MAHE offers data science programs to students, preparing them for data mining job roles. MAHE trains graduates in data-driven technologies by emphasizing hands-on projects, real-world applications, and engagement with industry professionals. Furthermore, MAHE’s online programs allow students to learn at their speed and from anywhere in the world. Visit our website now! Conclusion Data mining converts raw data into valuable insights that drive innovation and decision-making across industries. MAHE’s programs provide prospective professionals with the ideal starting point for a successful career in this data-driven era. To shape a marvelous future in data mining and science, seize this opportunity and dive into your passion!
Is social media marketing a good career option? media is a great place. If you want to make this your full time career, then social media marketing can be a great choice. What is social media marketing? Social media marketing (SMM) is a type of marketing that deals with creating and showcasing content on social media platforms to achieve branding and marketing goals. It entails producing and disseminating text-based content, images, videos, and other forms of media to engage with potential customers and build relationships with them. The use and popularity of social media need to be spoken about in today’s digital world. The scope of social media marketing is vast and ever-expanding. By taking advantage of the various social media platforms available, businesses can effectively reach a large audience and engage with them. They can create content that resonates with their target audience and builds relationships while gaining valuable insights into their preferences and behavior. Top careers in social media marketing Social media marketing helps you explore various job options that can be exciting. Here are a few to mention. Social Media Manager A Social Media Manager oversees the entire social media department at a company. Their role involves ensuring that every piece of content the brand shares harmonizes seamlessly with its visual identity and communication style. They coordinate with copywriters and graphic designers to craft captivating content for social media posts. They also oversee social media campaigns and drive them effectively to achieve business goals and targets. Social Media Marketing Specialist The role of a Social Media Marketing Specialist is dynamic and pivotal in harnessing the power of social platforms to amplify a brand’s presence, engage audiences, and drive business objectives. They create content for various social media platforms, moderate user-generated content, develop strategies to engage with customers, analyze the success of campaigns, and stay up to date with industry trends. Social Media Community Manager A Community Manager takes charge of nurturing and expanding a brand’s social communities. Their role might encompass acting as a moderator, safeguarding the space by ensuring that user comments adhere to appropriateness guidelines. Their ultimate aim is to cultivate an environment where community members feel a strong sense of belonging and recognition from the brand. Social Media Strategist These are strategists responsible for developing and executing strategies to increase a company or brand’s presence on social media platforms. This can include creating content, conducting market research, analyzing data, and managing campaigns. As a Social Media Strategist, you must have excellent communication and presentation skills, understand trends and analytics, and be familiar with industry best practices. You must also stay up-to-date with the latest marketing techniques and technologies. Steps to build a career in Social Media Marketing Building a successful career in social media marketing requires a combination of skills, knowledge, experience, and continuous learning. Here are the steps to help you pave the way to a thriving career in this dynamic field: Relevant education Consider pursuing a degree in marketing, communications, or a related field. While not mandatory, formal education can provide a solid foundation. This also includes gaining key skills like content creation, strategic thinking, brand awareness, video marketing, and more. Keep pace with trends Social media trends change rapidly. Stay updated on the latest trends, algorithms, and tools in social media marketing. Enroll in online courses, workshops, and webinars to enhance your skills. Master social media platforms Familiarize yourself with major social media platforms like Facebook, Instagram, Twitter, LinkedIn, and others. Understand each platform’s unique features, audience demographics, and best practices for content creation and engagement. Understand Analytics Gain proficiency in using analytics tools provided by social media platforms to track performance metrics. Learn how to interpret data to measure the effectiveness of your campaigns and make data-driven decisions. Read more: A guide on how to get into the marketing sector Skills needed for a successful career in social media marketing You need to possess various skills to explore a career in social media marketing. Here are some of them. Content Strategy A successful social media marketer needs to have a strong understanding of creating content that resonates with their target audience. They need to be able to develop an effective content strategy that takes into account the needs and interests of their target audience. They need to be able to identify what type of content will capture their target audience’s attention and ensure that the content is in line with their brand’s identity and goals. Data Analysis Social media marketers must be data-driven to succeed. They need to be able to analyze the data from their campaigns and use it to inform their decisions and strategies. This means identifying patterns in the data and drawing conclusions from it, so they can better understand what is and isn’t working for their campaigns. Copywriting Social media marketers need to be able to create effective copy for their campaigns. They need to be able to craft compelling messages that will engage and persuade their target audience. This means having a solid understanding of how to write in a conversational tone and use persuasive language to capture attention and inspire action. Graphic Design Social media marketers need to be able to create visually-appealing visuals for their campaigns. This means having a strong understanding of visual design principles, such as color theory, composition, and typography. They also need to be able to create visuals that are on-brand and capture the attention of their target audience. Account Management Social media marketers need to be able to manage the accounts for their campaigns effectively. This means having a solid understanding of how to use the various platforms and interact with followers, respond to comments, and create content that fits the brand’s identity. Influencer Marketing Social media marketers need to be able to leverage influencers to reach their target audience. This means having an understanding of how to identify the right influencers, create effective campaigns, and develop relationships with them. Successful influencer marketing requires a deep understanding of the influencer’s audience and the ability to create campaigns that will resonate with them. Also read: Reasons why marketing could be your dream career Explore the online MBA in Marketing from Manipal University Jaipur The online MBA in Marketing program available on the Online Manipal website is an ideal choice for those who wish to pursue a successful career in the dynamic world of social media marketing careers. It provides an in-depth understanding of digital marketing principles, tools, and techniques. The program also provides a comprehensive understanding of marketing fundamentals, such as consumer behavior, market research, and product pricing. The MBA program is designed to give students the skills and knowledge necessary to pursue a career in social media marketing. It covers online marketing strategies, search engine optimization, content marketing, and social media marketing. Students get to learn about the latest industry trends and develop an understanding of the key success factors in the field. The program highlights include a comprehensive syllabus, industry-relevant content, live sessions with industry experts, and mentorship from industry professionals. The program also offers a highly interactive learning environment where students can collaborate with peers in virtual classrooms and live webinars.
