February 2024 - Page 6 of 7

The role of today’s women in science, technology and innovation

The International Day of Women and Girls in Science is celebrated on February 11 to recognize the critical role that women and girls play in science and technology. It was in 2015 that the UN General Assembly decided to mark this day. The International Day of Women and Girls in Science is implemented by the United Nations Educational, Scientific and Cultural Organization (UNESCO) and the United Nations Entity for Gender Equality and the Empowerment of Women, also called the ‘UN Women’. The ‘UN Women’ is a global champion for gender equality that upholds women’s human rights. This year, the day will focus on the role of women and girls in science who contribute to the sustainable development goals.

Women in STEM

Recent statistics from the labor market data shows that in the STEM sector, the representation of women remains quite low, however, there has been a gradual increase. Women make up to 26% of the STEM workforce and this representation is expected to become equal only in 2070.

The challenges

Women and girls are underrepresented in fields of science, technology, engineering and mathematics (STEM). Professions in STEM fields are majorly dominated by men, and women find it difficult to match up to them in these areas. Nearly half, or 48%, of women in technology and STEM positions indicate experiencing discrimination in some manner during the recruitment or hiring process.

Gender bias and stereotypes are among the major contributors to suppressing women from exploring careers in STEM fields. Pressure to conform to societal norms, forced marriages and childbirth are among the daunting reasons why women in STEM face challenges. In most households, women are majorly responsible for running the family, and this burden restricts them, to an extent, from pursuing their dream career.

This discrimination is faced especially by marginalized women such as indigenous and afro-descendant women, girls from disadvantaged groups, elderly women and those who belong to the LGBTQ+ community, according to the United Nations.

On the whole, there is a barrier to women dreaming for successful careers in their field of interest. It is often said that a family and a nation’s betterment lie in the education of women. Even though the situation is improving, there is a long way to go.

According to Women in Tech Network, it would take 133 years to bridge the economic gender gap. This stands true not only to STEM related jobs, but the overall global workforce. According to a report by Deloitte, the participation of women in STEM related jobs rose to 35% in 2021. This means that the ratio of men to women in tech firms is roughly about 3:1.

Fostering a diverse workforce is essential in narrowing the economic gender divide. It is imperative, especially now, to be aware of the technology sector’s insufficient diversity. Research indicates that diverse companies exhibit greater innovation, creativity, and productivity, ultimately earning higher revenue. To address this, companies must not only recruit diverse tech professionals but also establish, encourage, and honor diverse perspectives by cultivating a welcoming and supportive atmosphere.

The brighter side

There is always a flip side to everything, and we must acknowledge the rise in awareness about educating women in STEM fields. The Covid-19 pandemic highlighted the achievements of women in science, for instance, Professor Sarah Gillbert, who led the development of the Oxford/Astra vaccine against Covid-19.

Women in IT roles

The IT workforce has witnessed a substantial surge, mirroring the swift advancements in technology, computing, and AI. Despite an impressive addition of over 80,000 women in IT from 2019 to 2023, the gender representation still stands at a modest 19%. According to the National Science Foundation, a growing number of women are attaining STEM degrees, and they are closing the gap with men in obtaining bachelor’s degrees in science and engineering subjects. A recent survey showed that as of 2023, 26% of women are working in tech-related jobs. Here are some of the most recent stats of women in tech-related roles.

Women currently hold about 26.7% of tech jobs
Women’s representation in Big Tech stands at 26%, which is in line with the industry average
30.9% of all new tech roles are being filled by women

The Indian picture

Speaking of India, there has been an increase in the number of women applying for STEM related programs and degrees. The proportion of women enrolling in STEM courses in India rose to 32% in 2021, from 22% in 2019.

The government of India in September 2022 launched a new initiative called Women in Engineering, Science and Technology (WEST). This program will cater to women in the STEM background and empower them further to contribute to the field of science and technology. Women who are part of this program will get a platform for pursuing research in basic or applied sciences frontier areas of science and engineering. It also provides a platform for women to showcase their research, achievements, and exchange ideas on taking the country forward in science, technology and innovation.

How online education is helping

Online education is a boon in the world of technology, considering that it caters to people from diverse backgrounds, cultures and geographic locations. It has specifically impacted the lives of women, who otherwise cannot attend college or university physically. Working women, homemakers or women who are entrepreneurs can take up an online degree or course without hampering their other commitments. It also gives them a sense of financial and personal independence to pursue a course of their interest or choice.

Online education has helped women overcome geographical barriers and has allowed them pursue an online course from any university in the world. This will help break the existing gender bias and promote a better, inclusive society.

Conclusion

Even though we have milestones to reach, more women and girls are getting the same opportunities as men and boys. They are breaking societal barriers and making a mark in underrepresented fields like science, technology, engineering and other technical roles. The gender gap is wide, however, with improved opportunities, women and girls can create an impact in the STEM world.

Top industries you can work in after online MA

Thanks to the pandemic, like almost everything, education has gone digital too, and it is no longer confined to traditional classrooms. The facility to study online has kickstarted the trend to pursue an online MA from anywhere in the world. The sky’s the limit when looking for job opportunities with skills acquired through online MA programs. However, a lot depends on the subject you choose to pursue in this online PG degree course.

An online MA graduate can unlock an arena of bright career opportunities across various sectors. Whether you are just starting your career or thinking of pursuing a PG course that can open endless career opportunities for you, an online Master of Arts (MA) will be the best degree to get, and it will work wonders if you get it from a top-notch university like Sikkim Manipal University through the Online Manipal platform.

So, buckle up and join us as we explore the top industries you can work in after an online MA degree.

In-demand industries for online MA graduates

Whether you know it or not, online Master of Arts degree holders fly high with skills suitable for diverse job positions across various industries. If media and advertising are the key industries offering exciting job offers to an online MA in English graduate, then someone with an online MA in Political Science may explore opportunities as a policy analyst or a political consultant. Similarly, those with an online MA in Sociology can pursue lucrative job roles related to human resources and public healthcare.

Have a look at the table below to understand the career paths after an online MA in 2024:

*Industry*	*Skills MA Graduates*	*Job Roles*
Education and Academia	MA graduates are capable of providing in-depth and specialized knowledge in their particular field, hence they are the best fits for education and academic job roles.	Teacher, Professor, and Education Consultant
Media and Communications	MA graduates acquire strong writing and communication skills and can easily adapt to the evolving trends in the media and communication sector.	Content Writer, Journalist, and Editor
Business and Management	During the Master of Arts degree program, individuals learn project management skills, leadership skills, and analytical skills. Hence, they can use all these brilliantly in managing all types of businesses.	Human Resource Manager, Business Analyst, and Operations Manager
Advertising	During the online MA course, individuals are exposed to digital marketing concepts, strategies, and analytical skills, which make them apt for the advertising industry.	Digital Marketing Specialist, Advertising Specialist, and Copywriter
Public Relations	Communication and strategic thinking are the core skills required to make a bright career in PR. MA graduates are experts in these and hence they can easily choose these job roles for a bright career.	Public Relations Manager, Social Media Manager, and Corporate Communications Manager
Consulting	MA graduates are the best fit for consulting job roles because they bring to the table specialized skills like strategic thinking, effective communication, problem-solving, and research capability.	IT Consultant, Management Consultant, and Financial Consultant
EdTech	Learning and development skills are honed during the MA coursework, hence these graduates are the best ones to fit in EdTech industry job roles.	Instructional Designer, Learning and Development Specialist, and Data Analyst

Benefits of pursuing online MA

So, now we assume you have a clear idea about the exciting career opportunities open for an online MA graduate. It is now time to move further and get acquainted with some key advantages of pursuing an online MA in India from a reputed institution like Sikkim Manipal University:

Freedom to study from anywhere: The ultimate benefit of choosing an online Master of Arts (MA) course rather than a traditional campus degree course is the freedom to study from anywhere in the world. All you need is a good internet connection and a laptop or a computer. Students need not live in a hostel or relocate to pursue this post-graduation course.

Convenience to study at your own pace: There is no better option to study at your own pace, other than pursuing an online degree course. Students can study at the time that suits them best without compromising with their other personal or professional commitments.

Affordable and cost-saving: One of the main benefits of pursuing an online MA course over a traditional campus program is its affordability. Online degree course students can easily save money on accommodation, commuting, and tuition fees because these are relatively inexpensive courses if pursued from universities such as SMU.

Access to wide resources: Online MA students can enjoy access to a wide range of resources, including digital libraries, virtual support services, research databases, and much more, during the entire course duration. This helps make them digitally literate.

Diverse learning environment: Last but not least, the ultimate advantage of pursuing an online MA from a university like Sikkim Manipal University through the Online Manipal platform is that it helps you to get in touch with students from across the globe and from different backgrounds. This helps enrich the overall experience of the students during the course.

Future trends on the job market post an MA degree

Equipped with a versatile skill set and commitment to ongoing learning, an online MA graduate is well-suited to excel in the dynamic, changing professional landscape. Listed below are the key future trends in the job market for an individual post MA:

1. Integration of technology: Advanced technologies, such as artificial intelligence and data analytics, are reshaping industries and creating a demand for professionals with specialized knowledge.

2. Flexible remote work: The increasing emphasis on remote work and digital collaboration has amplified the value of online education and heightened the industry demand for MA professionals, who have pursued an online MA course in subjects like English, Political Science, and Sociology.

3. Social responsibility and sustainability: An online MA graduate in Sociology brings skills that make them fit for roles that give importance to sustainability, social responsibility, and diversity.

4. Upskilling and continuous learning: There is no end to the job market that values MA professionals committed to lifelong learning and providing them opportunities to stay competitive through continuous learning.

5. Interdisciplinary specialization: All types of job markets recognize interdisciplinary skills. An MA graduate masters the art of interdisciplinary skills and can be a valuable asset for any organization based on this specialization.

Conclusion

To conclude, we are sure that, having read so much about the employment opportunities for online MA graduates, you will contemplate enrolling in this popular PG course. While there is no doubt that an online MA degree program is a versatile degree, pursuing it from a reputed and good university will make a difference. The curriculum set for online MA at SMU is comprehensive, and the fee structure is very affordable so that students can concentrate only on their studies without stressing about financing the course. So, enroll yourself in the online MA in English, Sociology, or Political Science from Sikkim Manipal University (SMU) through the Online Manipal platform.

Top management tools every MBA student should know

An MBA journey involves theoretical knowledge and a comprehensive preparation for real-world leadership challenges. MBA students must grasp key concepts and wield essential management tools to succeed in business. To truly excel in the competitive corporate arena, aspiring professionals must delve into the practical aspects of business operations. This includes mastering essential management tools that have become instrumental in decision-making and strategic planning. This article unfolds the essential management tools that can redefine the MBA students’ academic and professional trajectories. It provides a roadmap to navigate the intricate business dynamics and emerge as effective leaders in their chosen fields.

Efficiency and precision are paramount in the modern business environment. This is why a comprehensive understanding of these business management tools is a distinct advantage. Proficiency in utilizing these tools distinguishes an MBA student in the job market. You can learn project management software to increase workflow. You can also use financial analysis tools to aid you in sound decision-making or collaboration platforms fostering effective team communication.

By incorporating the knowledge of these management tools into their skill set, MBA students not only position themselves as adept managers but also as innovative problem solvers. As industries continue to evolve, staying ahead demands a combination of theoretical expertise and practical acumen, making the integration of these tools an essential aspect of an MBA education. Ultimately, the fusion of management concepts and tool proficiency propels MBA students toward success, enabling them to make informed decisions and lead teams with confidence.

What do you learn in an MBA program?

In an MBA program, students learn practical skills that turn them into effective leaders. They study important subjects like:

Financial management: Understanding financial details is essential. Students analyze statements and make smart financial choices that impact business results.
Marketing strategy: Mastering effective marketing is crucial for business success. MBA programs teach market analysis, consumer behavior, and techniques to create impactful strategies.
Operations management: Efficient operations are vital for any organization. Students learn to optimize processes and manage resources to improve overall efficiency.
Human resource management: People are a company’s most valuable asset. MBA programs teach skills in managing personnel. It helps them create a productive work environment.

What are management tools and why do you need them?

Management tools are essential instruments for dealing with the complexities of organizational dynamics. They help professionals plan and control various aspects of business operations. These tools promote efficiency and organization. They do this by making the process fast and reducing operational bottlenecks. Their key benefit is enabling data-driven decision-making. This allows leaders to base choices on real-time insights for better outcomes. Strategic planning tools for MBA are crucial for planning and aiding in goal formulation. They are also vital for resource allocation and developing long-term strategies for organizational success.

These tools provide frameworks like Gantt charts and project management software to plan and ensure timely project completion. Collaboration and communication tools foster teamwork in dispersed teams. A financial analysis software for MBA assists in budgeting and sound financial decision-making. They also contribute to leadership development by providing frameworks for effective leadership and goal-setting.

Innovation tools encourage idea generation and the implementation of creative solutions. Customer Relationship Management tools are essential for understanding their needs and enhancing satisfaction. These tools are adaptable to evolving organizational needs. This shows flexibility and scalability to adjust strategies and processes in response to changing market dynamics. Adopting management tools is crucial for businesses aiming to thrive in the modern business landscape, ensuring sustained growth and success.

10 best management tools you should learn in 2024

Staying abreast of cutting-edge tools in management is crucial for success. Here are the top 10 essential project management tools that every MBA student should master in 2024:

Trello: Trello revolutionizes project management by utilizing intuitive boards and lists. It provides a visual representation of tasks and allows teams to organize and collaborate seamlessly. Trello gives real-time updates, thereby maintaining effective communication throughout the project lifecycle.
Microsoft Excel: Excel remains an indispensable tool for MBA students. It offers a robust platform for data analysis and manipulation. Its spreadsheet capabilities facilitate financial modeling and data visualization. It also helps with complex calculations associated with different business functions like finance and marketing.
Asana: Asana is a flexible project management platform as it has an easy-to-use user interface. It can quickly perform task management and team collaboration. The platform allows users to create projects and track progress. It fosters efficient communication and ensures project timelines are met with ease.
Tableau: Tableau has changed the game in data visualization. It transforms raw data into insightful visuals. It enables MBA students to interpret complex datasets effectively. It has interactive dashboards and real-time analytics. Tableau empowers informed decision-making which is a crucial skill for any management professional.
Slack: Slack is a communication powerhouse. It offers channels and direct messaging. It enhances team collaboration by centralizing communication and reducing email clutter. It also fosters quick and real-time exchanges. Slack is pivotal for seamless communication within and across teams.
Jira: Jira is an agile project management tool designed for software development teams. It facilitates planning and releasing software with features like Scrum and Kanban boards. Jira’s systematic approach ensures projects are developed efficiently. These are in alignment with agile methodologies.
Google Analytics: Google Analytics is indispensable for MBA students venturing into marketing. It provides comprehensive insights into website and app performance. It offers data on user behavior and conversion rates. Understanding Google Analytics is essential for crafting effective digital marketing strategies.
Zendesk: Zendesk is a customer service platform that centralizes customer interactions. It streamlines support processes by consolidating communication channels and customer data. Zendesk ensures efficient customer service, a critical aspect of modern business operations.
QuickBooks: QuickBooks simplifies financial management for MBA students. It offers tools for invoicing and expense tracking. It also helps with financial reporting. QuickBooks’ user-friendly interface and automation features make it an ideal companion for mastering the financial aspects of business.
HubSpot: HubSpot is an integrated platform for marketing and sales. It provides tools for attracting and delighting customers throughout their journey. HubSpot’s unified approach enhances customer relationship management, a key skill for successful business leaders.

Also read: Projects to consider as an MBA marketing student!

Step up in your management career with an online MBA from Manipal University Jaipur

You need a smart strategy that fits the business world to move up in your management career. Choosing to get an MBA is a worthy investment. It gives you the knowledge and skills you need to handle the challenges of the corporate world.

The Online MBA by Manipal University Jaipur (MUJ) is beneficial for people who want to become successful managers in the competitive business world. The curriculum covers core business subjects and strategic management. It offers latest insights into how the business world is evolving. The program emphasizes practical application. It ensures students have industry-demanded skills and not just theoretical knowledge.

Also read: Hear from our graduates: How MUJ’s online degrees offer utmost flexibility

MUJ’s faculty includes seasoned professionals and industry experts. They bring real-world insights into the virtual classroom. They use interactive sessions and case studies in their teaching. They also give collaborative projects to students. These can be done using collaboration tools for MBA projects. Online MBA students at MUJ gain a holistic understanding of management principles and their practical implications due to the style of teaching.

Advancing in your management career requires a forward approach and MUJ’s Online MBA provides the ideal platform. MUJ offers a memorable and useful learning experience if you are aiming for a leadership role. It is also beneficial if you are looking to enhance your management skills. It combines academic knowledge with flexibility. These are needed for professional growth. Choose MUJ for an Online MBA and begin your journey toward a successful management career.

Also read: How to choose between Marketing, Finance and HR specializations in MBA?

Conclusion

To stay ahead, you need a mix of theoretical knowledge and practical skills in management. This article talks about the important management tools that every MBA student should be familiar with. These tools play a big role in how businesses make decisions. MBA students need to understand the basics of business administration and be good at using these tools to handle the challenges of the corporate world.

Project management software and financial analysis tools for MBAs contribute to making an organization successful. Mastering these tools isn’t just a qualification for professionals today; it’s a strategic advantage that helps individuals become effective leaders and make smart decisions.

Online MBA, a UGC-enabled program from Manipal University Jaipur, is committed to providing relevant knowledge and skills in a flexible learning environment. The program covers not just the basics of business but also focuses on developing leadership qualities. Graduates from this program are not just good managers; they also become visionary leaders.

For aspiring managers and business leaders, the path to success involves always learning, adapting, and staying updated on industry trends. The tools discussed in this article, along with the education from MUJ’s Online MBA, help individuals not just meet but surpass the challenges of the modern business world.

Transformative journeys: Our learners pushing boundaries in Media

In today’s rapidly evolving media landscape, staying ahead requires not just technical skills but also a commitment to continuous learning and growth. At Manipal University Jaipur’s Online MA in Journalism and Mass Communication (MA-JMC) program, lour learners have found a platform to elevate their careers and pursue their passions.

Must read: Journalism and Mass Communication as a career in India

Ashok Sharma: From lab technician to future news anchor

For Ashok Sharma, who spent 8 years honing his technical skills as a lab technician at Manipal University Jaipur, the decision to pursue an online MA-JMC was driven by a desire for knowledge expansion and career advancement. In his own words he says,” I have been working as a lab technician in Manipal University Jaipur for 8 years, I have good technical skills like video recording and editing. However, I wanted to improve my knowledge, so I decided to pursue an online MA JMC. I want to pursue my PhD after this online program, and I also hope to become a news anchor one day.”

Kanchan Giri: Embracing flexibility for a lucrative career

Amidst the challenges posed by the pandemic, Kanchan Giri recognized the value of pursuing an online degree. Opting for the Online MA-JMC program at Manipal University Jaipur, Kanchan found the flexibility of online classes to be a game-changer. Elaborating about the same, she says,” During the pandemic, when all universities were shut, I though pursuing an online degree was the best option for me. With Online Manipal, the classes are flexible. I hope to explore a lucrative career in media after completion of the program.”

Check it: Simple yet powerful tips for balancing an online learning and your life

Moin: Building confidence through online learning

For Moin, enrolling in the online MA-JMC program at Manipal University Jaipur was driven by a quest for personal and professional growth. Living in a city where the same program was not available locally, Moin elaborates what influenced his decision,” The overall learning experience with Manipal University Jaipur has been great. I enrolled in the online MA-JMC as the same program was not available in my city. Pursuing the program not only helped me in making better videos, but also helped me in upskilling. Made me confident in creating videos “

Why MA-JMC from MUJ?

The Online MA in Journalism and Mass Communication (MA-JMC) program offered by Manipal University Jaipur (MUJ) stands out as an exceptional option for aspiring media professionals. With a curriculum designed to equip students with the latest industry-relevant knowledge and skills, MUJ’s online program offers the flexibility and convenience that modern learners need. Whether you’re a working professional like Ashok Sharma looking to enhance your expertise or someone like Kanchan Giri seeking to navigate the challenges of remote learning, MUJ’s Online MA-JMC provides a platform for personal and professional growth. Through interactive online classes, hands-on assignments, and dedicated support from experienced faculty, students like Moin have found the program to be instrumental in building confidence and advancing their careers. With MUJ’s commitment to excellence in education and its innovative approach to online learning, the Online MA-JMC program emerges as a premier choice for those passionate about making their mark in the dynamic world of journalism and mass communication.

Conclusion

By providing a flexible and comprehensive learning experience, Online Manipal is empowering learners from diverse backgrounds to pursue their aspirations and thrive in the dynamic field of journalism and mass communication. Whether it’s advancing careers, embracing flexibility, or building confidence, Online Manipal is shaping the future leaders of media. Join us on this journey of discovery and empowerment.

Unique marketing strategies every aspiring marketing professional should know

The ability to grasp and implement unique strategies is the key to success in the marketing field. This article serves as a compass for aspiring marketing professionals. It is going through in-demand job roles and unveiling data-driven marketing approaches. It introduces the transformative journey offered by Manipal University Jaipur’s (MUJ) Online MBA in Marketing. We aim to equip you with the knowledge and insights essential for carving a niche in marketing. Let’s unravel the secrets that can unlock success in your marketing career, guiding you toward mastering the art of strategic marketing with MUJ’s Online MBA.

Also read: Why choose an MBA in Marketing?

Marketing is a powerful force shaping industries and influencing people’s buying. Aspirants play a crucial role in understanding and connecting with consumers through creativity and smart thinking if you are someone who wants to work in marketing. Marketing covers everything from telling brand stories to planning successful campaigns in various ways. It’s about engaging with people and making businesses grow.

Companies always need skilled marketing professionals because unconventional marketing strategies are essential to staying competitive. They look for people who can think differently and bring new ideas. So, it is crucial to understand the way people behave and the different ways to reach them if you want to succeed in marketing. Additionally, you also have to learn the marketing trends. It’s a mix of being creative and thinking analytically to create interesting stories and run successful campaigns.

A good marketing career is about always learning and adapting. Understanding marketing basics and keeping up with new trends and what consumers like is important. In this ever-changing world, simple language helps connect aspiring marketers to a world of exciting opportunities.

Also read: Important concepts to learn in MBA Marketing

In-demand job roles in marketing

Keeping up requires understanding modern techniques that connect with today’s consumers. Various guerilla marketing tactics aim to woo audiences in the digital age. Techniques like influencer collaborations and data-driven approaches use technology and creativity to gather consumer insights. This propels marketing efforts into the future. Let us have a look into the in-demand job roles in marketing:

Content marketing manager

A content marketing manager creates interesting content, plans strategies, and connects with target audiences to convert leads into customers. They earn about INR 7-14 LPA and need creativity, strategic thinking, and an understanding of audience preferences.

Digital marketing specialist

A digital marketing specialist navigates online channels with finesse. Their expertise in digital campaigns and online presence management is crucial for businesses thriving in the digital landscape.

Social media manager

They are stewards of a brand’s social presence. Social media managers oversee strategies and content creation. They also manage audience engagement across platforms.

SEO specialist

These specialists help increase websites’ visibility on search engines. SEO specialists optimize content and website structures. Their role is crucial in improving search rankings and driving organic traffic. They also ensure online discoverability.

Data analyst

Data analysts specialize in getting important information from marketing data. They study the data to improve strategies and make campaigns better. It also helps them understand how consumers behave.

Brand manager

A brand manager’s main job is to make the brand more valuable. They play a vital role in how people see and recognize a brand in the market.

Event marketing coordinator

These professionals plan and run events to promote products or services. They create memorable brand experiences.

Influencer marketing manager

These managers work with influencers to genuinely promote products. They use influencer marketing strategies to advertise products and services.

Also read: How to become a marketing manager in India?

New-age marketing techniques that you should know

In an age defined by technology and rapid digitization, traditional marketing methods are evolving into innovative and dynamic approaches. Here are some modern marketing techniques every aspiring professional should understand, each explained briefly with real-world examples:

Guerrilla marketing

Guerrilla marketing tactics use surprising strategies to create excitement about a product or brand. This could involve viral campaigns or flash mobs. It can also involve interactive installations. IKEA is an example of this. IKEA turned a Parisian subway station into a furnished living room. It surprised commuters and generated significant online and offline buzz.

Influencer collaboration

Influencer collaboration strategies provide marketing partners with credible figures in specific niches. Brands collaborate with influencers to genuinely endorse their products or services. Nike’s partnership with athlete Michael Jordan is a classic example. They turned him into a highly influential brand ambassador.

Experiential marketing

Experiential marketing ideas immerse consumers in a brand experience. They are creating memorable interactions. Red Bull’s Stratos Jump campaign is a prime example. Live-streaming Felix Baumgartner’s record-breaking freefall engaged millions and associated the brand with daring feats.

Unconventional marketing

Unconventional marketing strategies think outside the box and challenge norms. It creates a unique brand identity. Metro trains in Melbourne introduced a campaign called dumb ways to Die. They used dark humor and catchy music to convey safety messages. It has gained millions of views and global recognition.

Data-driven marketing

Data-driven marketing approaches use insights to tailor strategies. Amazon’s personalized product recommendations are based on user behavior. They enhance the user experience and boost sales.

Become a successful marketing professional with MUJ’s online MBA

Embark on a successful marketing career with an online MBA from the NAAC A+ accredited Manipal University Jaipur (MUJ). This program offers strategic advantages for your career growth. Here’s why opting for an online MBA in marketing through Online Manipal (OM) can propel your professional journey:

Comprehensive learning

MUJ’s online MBA covers both foundational and advanced marketing principles. From traditional concepts to the latest digital strategies, students gain insights into consumer behavior, market trends, and industry tools.

Recognized qualification

Upon completion, receive a recognized qualification respected in the industry. The Online MBA positions you as a credible marketing professional with a strong educational foundation, opening doors to various opportunities.

Expert guidance

Benefit from webinars from industry experts and experienced academicians. They blend theoretical knowledge with practical insights. Through interactive sessions and industry projects, they offer a holistic understanding of real-world marketing scenarios.

Flexibility and convenience

MUJ’s Online MBA offers flexible learning options. This allows accommodation for working professionals. Access course materials at your convenience. It will enable you to balance your professional commitments with academic excellence.

Industry-relevant projects

It emphasizes practical experience. MUJ integrates industry-relevant projects and case studies.

Networking opportunities

Engage with various professionals, peers, and industry experts from diverse regions and backgrounds. Collaborate and build valuable connections within the marketing industry. It is instrumental in advancing your career.

Also read: A guide on how to get a job in the marketing sector

Conclusion

Success hinges on continuous learning in the marketing field. Exploring innovative marketing strategies reveals the need for adaptability, creativity, and a profound market understanding to stay ahead. For aspiring marketers, mastering trends is just the start; the journey extends to gaining the right education and skills for a fulfilling career. Manipal University Jaipur’s Online MBA in Marketing is a guiding light for those aiming to comprehend modern marketing intricacies and excel in this dynamic and competitive field.

This program grants individuals access to a curriculum designed to meet industry demands. They get to learn from expert faculty who share insights from the marketing forefront and the flexible learning environment accommodating varying schedules. MUJ’s commitment to providing a holistic and industry-focused education ensures graduates are armed with theory and prepared for real-world marketing challenges. Embark on this transformative journey with MUJ’s UGC-entitled degrees, such as an Online MBA in Marketing through Online Manipal, where educational excellence meets the dynamic demands of the marketing industry. Your path to becoming a successful marketing professional begins here, where innovation, knowledge, and real-world application converge for a comprehensive learning experience.

Also read: AI in digital marketing: Future of AI in the marketing industry?

Sales manager job role and salary

Starting as a Sales Manager means taking on a dynamic and crucial role for any business’s success. In sales management, professionals handle various tasks that contribute to an organization’s growth. This includes creating effective sales strategies and leading teams to achieve targets. It also requires driving revenue and market expansion. Sales Managers play a vital role in creating sales plans aligned with organizational goals. This involves market analysis and identifying target audiences. It also requires crafting strategies for market penetration and expansion. Whether launching new products, entering new territories, or optimizing existing sales channels, Sales Managers architect plans that drive revenue and business growth.

Effective leadership is fundamental to Sales Management. Sales Managers are mentors who inspire and guide their teams toward success. This involves creating a collaborative work environment and providing ongoing training. It also requires that each team member is equipped to excel. Employers find competent candidates by curating various behavioral interview questions for sales.

Compensation is a key aspect of sales management. The average salary in India for a Sales Manager is ₹8,00,000 per year. It showcases the financial potential that comes with excelling in this role. Salaries can vary based on factors like industry and location. This information empowers aspiring Sales Managers with a clear understanding of the potential financial returns on their investment in building a career in Sales Management.

Check Out: How to become a Sales Manager?

Commonly asked interview questions for sales managers

Preparation is crucial for success. This is especially true when giving challenging sales manager role-play interviews. We will unfold a meticulously curated list of 25 commonly asked interview questions, accompanied by detailed and insightful answers. These questions transcend the conventional, spanning the spectrum of competency-based inquiries, behavioral scenarios, and role-play simulations. Aspiring Sales Managers, by delving into this treasure trove of competency-based sales interview tips, can fortify themselves with the confidence and knowledge necessary to not just face but triumph in their interviews. Here is a curated list of interview questions:

How do you make and keep good relationships with clients?

Making good client relationships means listening well and understanding their needs. You also need to check in regularly to make sure they’re happy.

Tell about a time when you had to solve a tough sales problem.

I successfully navigated a challenging sales scenario by conducting a thorough market analysis, implementing a tailored sales approach, and organizing engaging customer events. The result exceeded sales goals and highlighted the importance of adaptability and customer-centric strategies.

How do you encourage and lead your sales team to meet goals?

Keeping the team motivated means being clear about expectations, giving steady support, and praising achievements to create a positive work atmosphere.

Can you talk about a sales campaign you led that worked well, and why?

I orchestrated a highly successful sales campaign by implementing targeted strategies, resulting in a remarkable increase in acquiring new clients. This achievement underscored the effectiveness of our approach and the importance of strategic planning in successful sales initiatives.

What strategies do you use to meet and beat sales targets?

I focus on using data, working with the team, and studying the market to find trends and take advantage of opportunities.

How do you handle problems from clients during a sale?

I solve problems by understanding the client, explaining things, and showing why our product or service is valuable.

Talk about your experience using CRM systems.

I know how to use CRM systems well. I use them to make work smoother, follow client interactions, and get helpful insights for making smart decisions.

How do you train and help your sales team grow?

I think that learning never stops. I have regular training, personal plans for development, and mentorship to build up each team member’s skills.

How do you stay updated on industry trends?

I stay updated by going to industry events and meeting professionals. I also read useful publications and join programs for ongoing learning.

Explain a time when you dealt with an unhappy client.

I took care of the client’s worries quickly. I looked deep into the issues and made changes to make sure they were happy.

How do you stay updated on industry trends and incorporate them into your sales strategies?

Continuous learning is essential. I attend industry conferences and subscribe to relevant publications. Networking with professionals is also essential.

How do you differentiate your product/service to ensure it stands out in a competitive market?

Differentiation is achieved through understanding our unique value propositions. I emphasize these in marketing and sales materials.

Can you share an experience where you successfully negotiated a challenging deal?

Effective negotiation involves understanding the needs of both parties. I focus on creating win-win situations and building relationships.

How do you handle objections from clients or team members?

I address objections by actively listening to concerns and providing clear and logical responses. It turns objections into opportunities.

Share an example of a time when you had to adapt your sales strategy due to unexpected market changes.

Flexibility is crucial. I quickly analyze changes and reevaluate strategies. Implementing necessary adjustments to ensure effectiveness is also essential.

How do you adapt to changes in consumer behavior and preferences?

I regularly analyze market trends and conduct consumer behavior studies. I also adapt strategies to align with changing preferences.

What metrics do you prioritize in evaluating the success of a sales campaign?

Key metrics include conversion rates and customer acquisition costs. Another key metric is the return on investment. These metrics provide insights into campaign effectiveness.

How do you handle tight deadlines and pressure in a sales environment?

I prioritize tasks and delegate responsibilities. I try to maintain open communication to ensure the team works cohesively under pressure.

Describe a situation where you had to resolve conflicts within your sales team.

Conflict resolution involves addressing concerns individually and promoting open communication. It is important to find solutions that benefit the entire team.

How do you assess market needs and align product development accordingly?

Market assessments involve comprehensive research and feedback collection. Aligning product development with identified needs ensures market relevance.

What is your approach to setting sales targets for your team?

I set realistic and achievable targets based on market trends and team capabilities. Regular reviews and adjustments are made to ensure continuous improvement.

How do you handle rejection in sales and how does it impact your approach?

I view rejection as an opportunity to learn and improve. It motivates me to analyze and adapt strategies to overcome challenges.

Can you provide an example of a successful cross-selling or upselling strategy you implemented?

Successful strategies involve understanding customer needs and recommending complementary products or additional services to enhance their experience.

How do you prioritize and manage multiple client accounts simultaneously?

Effective time management and prioritization are key. I categorize accounts based on urgency and importance. This ensures each receives appropriate attention.

How do you incorporate feedback from clients and team members to improve your sales strategies?

Feedback is invaluable. I actively seek input and analyze constructive criticism. I also implement changes to enhance the overall effectiveness of sales strategies.

Also read: Importance of sales in any organization

Build your career in sales management with MUJ’s online MBA

In the lively world of Sales Management, Manipal University Jaipur’s online MBA stands out as a force for career growth. This section unveils the exciting possibilities that MUJ’s Online MBA offers to those aiming to overcome challenges and excel in Sales Management.

Tailored for modern learners

MUJ’s Online MBA is designed for today’s learners. It allows them to pursue education without limits. Aspiring Sales Managers can manage their professional and personal commitments while gaining crucial insights and skills needed for success in Sales Management.

Equal recognition, online excellence

MUJ’s online MBA holds the same recognition as its on-campus version. MUJ ensures that the program maintains high standards of excellence. It offers students a credible qualification that meets industry expectations. it showcases the institution’s commitment to providing quality education.

Program highlights

Discover the unique features that make MUJ’s Online MBA, a UGC-entitled program, stand out. From engaging virtual classrooms to a curriculum tailored to meet industry needs, the program delivers an engaging learning experience. Dedicated student support systems and networking opportunities further enrich the journey. It ensures aspiring Sales Managers are well-prepared for the challenges of the field.

Also Read: Projects to consider as an MBA marketing student!

Transformative education and transformative careers

Online MBA is a pathway to a successful career in Sales Management. Uncover the doors that open to exciting career opportunities as the program equips individuals with the skills and qualifications needed to thrive in the competitive Sales Management landscape.

Conclusion

This article helps understand the nuances of the job role to navigate potential B2B sales interview questions. We have provided a roadmap for success. We illuminate the educational pathway with the Online MBA program. It demonstrates how Online Manipal, an NAAC A+ accredited university, stands as a beacon for those aiming to excel in the competitive world of Sales Management. Prepare and embark on a journey toward a rewarding career with the insights and guidance offered in this article.

Education trends to watch out for in 2024

Over the years, education has undergone a remarkable transformation, shaped by evolving societal & economical needs and technological advancements. The traditional model of education, characterized by classrooms, chalkboards and textbooks, has given way to a more engaging and interactive approach. The mindset of learners has changed in recent times as they are seeking personalized and engaging learning experiences over orthodox means of learning.

Technology plays a crucial role in driving these changes, fostering innovation in teaching methods and expanding access to education. The integration of smart devices, online platforms, and artificial intelligence has enabled a more individualized and flexible learning environment, catering to diverse learning styles.

Many students now find traditional teaching methods uninteresting as they want interactive, multimedia-rich content that aligns with their digital-native upbringing. The shift towards online learning, gamification, and collaborative platforms reflects this changing preference.

Looking ahead to 2024, several trends are expected to reshape education. Personalized learning pathways, adaptive technology, and cohort-based education are expected to gain prominence, catering to the unique needs of each learner. Integration of AI in education will further enhance learning experiences, bridging the gap between theoretical knowledge and practical application. The emphasis on critical thinking, creativity, and digital literacy will continue to grow, preparing students for a rapidly evolving educational landscape.

Also read: Advantages of online learning for working professionals

Top 8 trends that will reshape education in the coming years

AI Integration in Learning and Teaching

AI integration involves incorporating artificial intelligence technologies such as machine learning algorithms and natural language processing into educational practices to improve the learning and teaching experience. This can include personalized learning paths, automated grading, intelligent tutoring systems, and data analytics to track student progress.

Gamified Learning

Gamified learning involves incorporating game elements, such as challenges, rewards, and competition, into educational activities. This approach aims to make learning more engaging, motivating, and enjoyable, resulting in increased participation and retention of knowledge.

Online Learning

Online learning refers to educational activities that take place over the internet, typically through web-based platforms or learning management systems. It offers flexibility in terms of when and where learning occurs and can range from self-paced courses to live virtual classrooms.

Cohort-based Learning

Cohort-based learning involves organizing students into groups or cohorts that progress through a course together. In simple terms, it’s a practice where instructors teach the same lessons (or courses) to groups of students. This approach fosters a sense of community and collaboration among learners, as they engage in discussions, projects, and activities as a cohesive unit.

Check out: How online degrees empower women in rural areas

Wearable Technology in Education

Wearable technology, such as smartwatches or augmented reality devices, can be integrated into educational settings to enhance the learning experience. This may include real-time feedback, access to educational content, or immersive learning experiences through augmented reality.

Mobile Learning

Mobile learning involves the use of mobile devices, such as smartphones and tablets, for educational purposes. It allows learners to access content on the go, engage in microlearning, and participate in interactive activities through mobile applications or responsive websites.

Social Media Learning

Social media learning leverages social media platforms for educational purposes. This can include collaborative learning through discussion forums, knowledge sharing through social networks, and the use of social media tools to facilitate communication and interaction among learners and educators.

Lifelong Learning

Lifelong learning emphasizes the continuous acquisition of knowledge and skills throughout one’s life, beyond formal education. It recognizes that learning is a lifelong process and encourages individuals to pursue education and personal development at any stage of their lives.

`Check out: How emerging technologies boost access to education in India

Conclusion

The education landscape continues to evolve every year with a significant emphasis on online learning. The rapid developments in technology and increased internet accessibility have paved the way for innovative educational solutions. Online Manipal stands as a notable e-learning platform through which students and working professionals can access UGC-entitled online degrees and professional certifications from renowned Manipal universities to progress in their career.

A diverse range of online courses spanning across streams like management, computer applications, data science, business analytics, commerce, and arts, adaptive and interactive online learning model, enhanced flexibility and accessibility of learning resources, and world-class teaching staff make these online courses stand out. The shift towards digital platforms and personalized, tech-enhanced learning experiences marks a pivotal moment, shaping the educational journey for learners globally.

Regular classroom vs. virtual classroom: How do they differ

The differences between regular and virtual classrooms have become a point of discussion as technology reshapes how we approach learning. This article aims to show the fundamental differences between these two modes of education. It explores the features that make each unique. This includes aspects such as the teaching method and its impact on student engagement. Moreover, we will delve into the various facets of both environments and explore classroom learning vs online learning. We will also focus on the role of Online Manipal here.

Regular classroom vs virtual classroom: How do they differ

Virtual classrooms have become increasingly common during and after the pandemic, reshaping how students learn. Here is an in-depth exploration of classroom learning vs online learning:

Educational transformation: Traditional classrooms, with teachers standing before students, have evolved with new technologies. Virtual classrooms now utilize computers and the internet.
Increasing Demand for Online Learning: Many people prefer online learning, given its extensive e-learning content. You can study from your home without going to a physical classroom. It’s like bringing the classroom to you through your computer.
Accessibility: Online learning lets you access your classes from anywhere. You don’t have to be in a specific place. This makes education available to people living far from a school or university.
Democratization of education: Online learning breaks down barriers. It means more people can get an education, regardless of background or location. It’s like making education available to everyone.
Flexibility: Virtual classes let you choose when you want to study. You can pick a schedule that fits your other responsibilities, like work or family.
Adaptability to learning preferences: Online learning uses different tools and resources along with highly qualified and experienced faculty. You can watch videos, read articles, or join discussions. This adapts to how you like to learn.
Global events accelerating adoption: Recent global events, like the COVID-19 pandemic, have made online learning more popular. People now see it as a good and accepted way to learn.
Resilience and effectiveness: Virtual classrooms keep education going even during disruptions. They work well, showing that online learning is effective.
Meeting evolving learner needs: Changes in education respond to what learners today need. Online learning is more flexible, available, and adaptable to what people want in their education.

What is a virtual classroom?

A virtual classroom is like a digital meeting place where technology and learning come together to change how we usually think about education. Unlike physical classrooms, this digital space transcends time and place, connecting students and teachers worldwide. What sets the virtual classroom apart is its emphasis on interaction, fostering collaborative communities where the line between teachers and students blurs. In this digital space, there are no limits on time and place, creating an environment where learners use online platforms to connect.

The virtual classroom’s attractiveness comes from using technology to make learning better. It includes immersive videos, simulations, and interactive content that engage learning. It is important to understand how technology works in the virtual classroom, turning it into a lively space where traditional teaching meets the possibilities of the digital age.

nowing how the virtual classroom works is crucial for those navigating online courses. It is also important to understand the impact of virtual learning on student engagement. This exploration covers everything from how online platforms function to the various tools used for communication and collaboration. It gives a complete picture of how the virtual classroom works, turning education into something that goes beyond physical limits and embraces the endless opportunities of the digital world.

Differences between regular classroom and virtual classroom

Aspect	Regular classroom	Virtual classroom
Mode of teaching	In-person instruction	Online, remote teaching
Location constraints	Physical attendance required	Learn from anywhere
Pedagogy	Traditional methods	Technologically-driven, diverse approaches
Flexibility	Fixed Schedule	Flexible timing, self-paced options
Interaction	Face-to-face	Digital interaction through forums, video calls, and e-learning platforms
Technology	Limited uses	Integrated use of interactive learning
Learning experience	Classroom environment	Personalized experiences
Engagement levels	Face-to-face interaction	Technology-driven engagement strategies
Resources	Physical study materials, limited access to digital resources	Abundance of online materials
Time m anagement	Fixed class hours	Self-paced learning options

How do online courses offer better student engagement?

Online courses are like a guiding light for keeping students engaged, surpassing traditional classrooms with diverse and interactive methods. They leverage technology to create lively and immersive learning experiences. Real-time discussions, forums, and collaborative projects redefine student engagement, creating a sense of community that goes beyond traditional limits.

Online courses have a clear advantage in providing personalized learning paths. Adaptive learning technologies and webinars by industry experts ensure that each student follows the course in a way that suits their unique learning style and pace. This personal touch makes the learning experience more fulfilling. It caters to the diverse needs of a wide range of learners.

Including multimedia elements is key to engaging students on different sensory levels. Video lectures bring concepts to life, while interactive simulations offer practical insights. By appealing to various learning styles, online courses create a dynamic and engaging learning experience that goes beyond the boundaries of traditional teaching.

Quick feedback mechanisms in online courses redefine how feedback works. Automated quizzes, peer assessments, and real-time discussions ensure students get prompt feedback, allowing them to track their progress and tackle challenges immediately. This instant feedback loop improves the learning process, creating a more proactive and responsive educational journey.

To know more, you can read Online degree vs. regular degree: Which is a worthy investment in 2023?

Scale up in your career with online courses through Online Manipal

The reputed Manipal universities now offer a variety of online courses through Online Manipal platform. Online Manipal is a front runner in the digital education revolution. It provides a chance for learners to access education without worrying about where they are or what time it is. It helps individuals enhance their careers through flexible and accessible online learning.

Online Manipal’s commitment to flexibility is vital for learners balancing personal and professional obligations. Traditional class schedules can be rigid, but Online Manipal offers a more flexible approach. It lets students tailor their learning experience to fit into their daily lives. The flexible learning options ensure that education adapts to your schedule and not vice versa.

These online courses are of the same standard as their on-campus counterparts. The qualifications earned through the digital classrooms are credible and hold the same value as those achieved in traditional settings. This equality ensures that students pursuing online courses through Online Manipal gain knowledge and earn qualifications that industries respect and acknowledge.

You can also read How worthwhile is Online Manipal for online education?

Conclusion

The dichotomy between regular and virtual classrooms represents the educational paradigm’s dynamic shift. While traditional classrooms offer a conventional yet effective approach, virtual classrooms harness the power of technology to provide flexibility, engagement, and a wealth of resources. Online courses, exemplified by Online Manipal, stand as a testament to the transformative potential of virtual classrooms where degrees are delivered in 100% online mode, including live and recorded classes, assignments, and even exams are online proctored. It offers learners a pathway to career advancement while maintaining quality education.

Final year project topics for MBA marketing students

An MBA in marketing opens up doors for a realm of possibilities to start your career in marketing. From strategic thinking, market research, brand management, and digital marketing to content creation and social media management, you will learn many skills and essential project management tools to help you take the first step or progress in the marketing domain. While you learn a lot of things during the curriculum of your MBA in marketing, projects demonstrate what you have learned and your skills.

Moreover, you will gain an understanding of various concepts, including advertising management, sales promotion, retail marketing, and more. After earning an MBA in marketing, you can explore multiple job roles, including public relations manager, digital marketing manager, business development manager, market research analyst, brand manager, advertising manager, and more. The blog will discuss the importance of projects during an MBA, the skills you will gain, the diverse job roles you can opt for, and the various project topics for MBA marketing students.

Interesting MBA marketing project ideas and topics

Let us delve into some marketing project ideas and topics.

How Artificial intelligence is affecting the marketing game

This project will give you insights into the impact of artificial intelligence on marketing. You will also learn how it is changing the way things work and can be used to improve the marketing game.

Success of branding in the real estate sector

With this project, you will learn about the impact of branding while also delving into the various branding strategies using business management tools.

Effect of BTL marketing on consumer purchase decisions in the FMCG sector

BTL marketing is crucial in the fast-moving consumer goods (FMCG) industry for driving up store and retail outlet sales. This project will help you dive deeply into BTL marketing.

Creating successful online marketing plans for a modern furniture and appliance rental business

The project will be about creating innovative marketing plans to draw in more clients for a firm that sells furniture and appliances. Typically, startups have a limited amount of money set out for advertising. The project will examine how entrepreneurs devise marketing plans using collaboration tools for MBA projects to sell their goods.

Effects of customer service on consumers in the telecom sector during the past ten years

This project will focus on how customer service has changed in the last ten years in the telecom industry and how that change has affected customers. You will also gather information on specific analytics and KPIs that contributed to those modifications and their effects on client loyalty.

Must Read: Important concepts to learn in MBA Marketing

A study of the evolution of india’s automotive sector

The Indian automotive sector has changed from being closed and protected to being less controlled, which has increased competition. This study investigates the factors that prompted international businesses to become involved and how these factors have significantly altered customer preferences.

Google’s effect on e-commerce

We always prefer to do a Google search before making any purchase decisions. This aids in our understanding of the product’s features and needs. This research will examine how Google’s algorithms affect how users find e-commerce websites. It will also highlight significant business management tools that e-commerce businesses may use to improve their online visibility.

Gamification as a growth hacking and customer retention approach for technology products

Enhancing user engagement and retention through gamification is highly recommended. Gamification significantly impacts user retention, which may improve revenue and foster stronger customer loyalty. This project will employ analytics and case studies to examine different gamification strategies and how they affect users.

Research on the effects of word-of-mouth advertising and customer satisfaction on Maruti Suzuki’s success

Verbal recommendations differ significantly from traditional marketing channels like print, radio, and television. The project will examine word-of-mouth marketing tactics used by Maruti Suzuki and their effects on customer satisfaction, business growth, and overall performance using collaboration tools for MBA projects.

How customer loyalty programs aid in success

Customer loyalty programs aim to attract customers to repeat purchases and stick to their brand. This project will focus on firms’ loyalty programs and whether they result in repeat purchases.

Consumer satisfaction with online shopping portals

Metrics related to customer happiness are only one of the several strategic planning tools for MBA available for determining if an eCommerce site is performing better than others. This project will concentrate on the elements contributing to increased customer satisfaction and how they affect a business’s success.

Elements that affect brand loyalty

The inclination and preference for the goods and services of specific brands, even in the face of comparable alternatives, is known as brand loyalty. The project will focus on all the significant variables that affect brand loyalty and explain how they differ.

Research on product packaging and how businesses utilize packaging as a marketing tool

Customers may recall companies based on the colors and packaging used for different items, which is why packaging has long been utilized for branding campaigns. This project will focus on the impact of packaging and other aspects of packaging.

What do you learn in an MBA in marketing program?

The foundation of an MBA in marketing is project work, which provides a practical learning environment and helps you land your dream job. Through the application of the theoretical knowledge you gain during the MBA to practical situations, these projects help you develop your problem-solving and strategic thinking skills. The leadership development programs help you gain skills for creating marketing strategies and prepare you for the dynamic marketing field. Here is what each semester will focus on during the MBA curriculum

Semester 1:

This semester will focus on foundational management skills to help you effectively lead and manage your team and make effective decisions in the interest of your organization. The subjects you will learn here are:

Management Processes and Organizational Behavior
Business Communication
Statistics for Management
Financial and Management Accounting
Managerial Economics
Human Resource Management

Semester 2:

During the second semester, you will learn about analytical and decision-making skills. We provide you with analytical and decision-making skills for your second semester. You’ll be fully exposed to the concepts of financial analysis software for MBA and production management. During the semester, you will also be provided an overview of managing MIS, CRM, and other global systems. You will also learn about game theory, simulation, duality analysis, and operations research. The subjects you will learn are as follows:

Production and Operations Management
Financial Management
Marketing Management
Management Information System
Operations Research
Project Management

Semester 3:

You will explore the concepts of research methodologies, legal aspects of business and IP, and more such concepts during the third semester of your MBA in marketing. Here are the subjects taught during the third semester:

Research Methodology
Legal Aspects of Business
Sales Distribution and Supply Chain Management
Consumer Behavior
Retail Marketing
Marketing Research

Semester 4:

You will deeply understand international business management, strategic management, and business policy and develop entrepreneurial skills throughout your final semester. You will gain practical experience working on projects in the field of marketing. You will also develop strong networks through peers, internships, and interactions with the faculty and thought leaders through leadership development programs. You are prepared to work for your professional objectives during the final semester. The following are the subjects covered during the semester:

Strategic Management and Business Policy
International Business Management
Business Leadership
Services Marketing and Customer Relationship Management
Advertising Management and Sales Promotion
E-marketing
International Marketing

Must Read: MBA marketing course syllabus

Become an excellent marketing professional with MUJ’s online MBA

The objective of the online Master of Business Administration (MBA) in Marketing by MUJ, a NAAC A+ accredited university, is to give students comprehensive marketing knowledge and skills they need to thrive in the competitive, fast-paced business world. The highly qualified and experienced faculty members and industry-relevant curriculum will help the students learn different concepts easily and be a step ahead. From admission to examinations, the entire program delivery is online allowing students as well as working professionals to upskill and enhance their careers in a virtual learning environment.

Conclusion

An MBA in marketing ensures that students are ready for circumstances they may encounter in the real world by teaching them about the various facets of marketing. The project assignments given at the end of the course force students to apply the theoretical knowledge they have gained to real-world scenarios. This helps the students develop critical thinking and develop effective and innovative solutions. The diverse range of captivating project topics mirrors the dynamic character of the marketing terrain, enabling learners to explore concepts and essential project management tools.

SWOT analysis: All you need to know

The term SWOT stands for Strengths, Weaknesses, Opportunities, and Threats. Performing a SWOT analysis can help businesses formulate effective strategies, get valuable insights, and make informed business decisions. But what is SWOT Analysis? Let us define SWOT Analysis.

A SWOT analysis is a planning process wherein a business can assess challenges and determine which new leads to pursue. A business needs to conduct a SWOT analysis before taking action, whether exploring new initiatives, changing its internal policies, or considering new market opportunities.

“Albert Humphrey introduced the SWOT framework at the Stanford Research Institute between the 1960s and 1970s. The concept was introduced for performing brainstorming to make informed business decisions.”

What is SWOT analysis

SWOT analysis is a framework that helps a business to examine its strengths, weaknesses, opportunities, and threats. The strengths and weaknesses are the internal forces controlled by a company, while opportunities and threats are uncontrollable external forces. Let us discuss each of these forces one by one.

Strengths

Strengths refer to areas where a business can excel and have an advantage over its competitors. Examining strengths allows a company to understand which areas are already working. The strengths of a business can be qualitative or quantitative in nature. For example, strengths like strong brand recognition, great corporate culture, proprietary technology, etc., are qualitative. In contrast, a high return on equity, best-in-class margins, and above-average inventory turnover are quantitative strengths.

Weaknesses

Weaknesses represent the underperforming areas of a business. In other words, they are characteristics where a business is at a competitive disadvantage. Inexperienced management, high use of debts, high attrition rate, low margins, etc., represent the weaknesses of a business. Examining weaknesses can help a business improve these underperforming areas.

Opportunities

Opportunities refer to potential growth and improvement areas for a business. These areas put a business in a stronger competitive position. For example, technological advancement, emergence of new markets, changes in social norms, new sub-segments in existing markets, etc.

Threats

Threats refer to forces that pose risks to a business and its ability to operate. For example, disruption in the existing business due to technological innovation, obsoleteness of existing product offerings due to social norms, etc., can be threats to a business.

Also read: BBA course details: Syllabus, scope and everything you need to know

What is the importance of SWOT analysis for businesses?

SWOT analysis is an important tool that enables a business to assess its current market position and recognize potential opportunities and risks that may erupt in the future. This analysis is the foundation of the strategic planning of a business.

SWOT analysis, if performed efficiently, can serve as a roadmap for a business. It spots the aspects a business should notice and identifies the key areas for immediate action and consideration. In addition, the SWOT analysis can be useful in monitoring business progress and evolving commercial landscape. The analysis can be helpful for a business in the following situations:

When implementing a bigger change in the business
When launching a new business initiative
When identifying growth and improvement opportunities
When taking an overview of business performance
When monitoring business performance from different perspectives

Let us understand its importance with some examples of SWOT analysis in business. SWOT analysis begins with creating a grid-like matrix of four quadrants.

Example 1: Let us first take the example of a SWOT analysis of an established subscription-based streaming service provider that wants to expand its business.

Example 2: Let us now take the example of the SWOT analysis of a pharmaceutical company.

Strengths Original content Best-in-class online video streaming A wide library of programming Coordination with media companies for exclusive streaming	Weaknesses Disappearance of content at the discretion of media companies High subscription rates Prioritized original content
Opportunities Obsoleteness of DVDs Tech-savvy younger generations Easy availability of Internet connection	Threats Availability of free content on the Internet High rates demanded by media companies The emergence of new entrants and a growing number of customers

Strengths Strong Research & Development (R&D) capabilities Great corporate culture High employee satisfaction	Weaknesses Inefficient manufacturing processes Issues in product quality
Opportunities Development of new supply chains Outsourcing of manufacturing at lower costs	Threats Changes in Environmental, Social, and Governance (ESG) standards Complex reporting on the manufacturing of pharmaceuticals

Also read: Importance of management in an organization

SWOT analysis vs competitor analysis

SWOT analysis and competitor analysis enable a business to identify its strengths concerning opportunities and challenges that may arise in the industry. However, the main difference is that SWOT analysis focuses on the business specifically, while competitor analysis assesses competitive forces during strategic decision-making. SWOT analysis explained earlier, let us now understand competitor analysis.

A business needs to know its competitors to gain a competitive advantage in the market. Competitive analysis is a process of examining the competitors’ behavior and actions. Customers switch to competitors for better prices, faster delivery, customized service, better quality, etc. Thus, a business needs to analyze its offerings concerning price, quality, service, ease of use, features, etc., and compare with its competitors’ offerings. Generally, businesses use Porter’s Five Forces Model to perform competitor analysis.

What are the uses of SWOT analysis?

SWOT analysis is an initial step in a business’s strategic process that helps explore potential risks and exciting possibilities in the future. It helps a business in the following ways:

Determine variables: SWOT analysis provides a business with a roadmap for initiatives. When a business identifies weaknesses and threats, it can consider challenges and decide how to mitigate those risks. Similarly, it can decide on how to sustain its strengths and exploit opportunities that may arise in the future.

Consider mitigating factors: Identifying weaknesses and threats helps a business to make informed decisions and invest wisely. As a result, a business can confidently face challenges.

Keep written records: SWOT analysis can be a reference point for future decision-making. It guides the strategic thinking of a business and allows it to stay agile in the ever-changing business environment.

How to do a SWOT analysis

SWOT analysis is a systematic process that involves several steps. It starts by gathering the team members, making a four-quadrant structure, writing down risks and opportunities, and organizing the collected information. Let us discuss the steps in SWOT analysis:

1. Identify and harness strengths: Positive brand reputation, unique expertise, efficient workforce, customer loyalty, etc., can be the strengths of a business. To identify its strengths, a business needs to take into consideration the following questions:

What do we do the best?
What is unique about our business?
Why do customers like our product offerings?
Which product features beat out our competitors?

2. Determine weaknesses and make improvements: Inadequate resources, obsolete technology, high attrition rate, etc. can be weaknesses for a business. To determine its weaknesses, a business should answer the following questions:

Which areas are underperforming?
What do our customers dislike about our offerings?
Why did we get a negative review?
What are the reasons for order cancellation by customers?
What resources do our competitors have that we do not?

3. Identify opportunities and plan to exploit them: To know opportunities, a business needs to perform an in-depth analysis of industry trends. The following are the questions that a business needs to answer while identifying opportunities:

How can we improve our customer support services?
Do we allocate our resources wisely?
Are we leveraging our budget to full capacity?
Which communication channels exceeded our expectations?

4. Determine threats and take mitigating actions: Changing regulatory environments, market volatility, amendments in business laws, etc., can pose risks for a business. To identify threats, a business should answer the following questions:

What industrial changes can be a cause for concern for us?
What are the emerging market trends?
Why do our competitors have better margins?

Top career options after BBA

Here are some domains where BBA graduates can work:

1. Sales Executive

A sales executive is responsible for boosting the sales of a business.

Job roles

Finding out ways to improve overall revenues.
Maintaining a client base, giving product demos to customers
Resolving customer queries and assisting customers in their purchasing decisions
Acting as a key point of contact for customers
Developing new business ideas and marketing opportunities

2. Business Administrator

A business administrator supervises the daily operations of a business.

Job roles

Maintaining communication with management
Heading department meetings
Responding to the requirements of each department
Implementing business policies
Ensuring the policies are followed by all at the workplace

3. Process Analyst

A process analyst has expertise in identifying the efficiency of business processes.

Job roles

Assessing the business performance
Identifying the areas of improvement
Collaborating with managers and stakeholders
Develop strategies for improving the business performance
Conducting site visits and interviewing staff

4. Business Consultant

A business consultant provides professional help to a business to tackle various business problems.

Job roles

Identify business problems and provide professional advice
Suggest on how to use resources wisely
Provides support for a particular project

Why should business graduates learn SWOT analysis?

Manipal University Jaipur (MUJ) provides online, UGC-entitled BBA and MBA programs through the higher education platform, Online Manipal. The degrees from Manipal University Jaipur (MUJ) are designed to equip students with various business skill sets that will make them stand out in certain domains. It is an NAAC A+ accredited university, allowing students to pursue a top-notch education from their homes. It is more flexible, affordable, and accessible.

SWOT analysis provides business graduates with an in-depth understanding of business and industry. Apart from that, the analysis helps them stay aware of current market trends.

Also read: Important concepts to learn in MBA Marketing

Conclusion

SWOT analysis is a strategic tool that helps recognize and examine strengths, weaknesses, opportunities, and threats. The main objective of the analysis is to stay aware of the factors contributing to business decision-making. To do so, the analysis involves assessing the internal and external business environment.

Women in STEM

The challenges

Men vs women in tech-related jobs

The brighter side

Women in IT roles

The Indian picture

How online education is helping

In-demand industries for online MA graduates

Benefits of pursuing online MA

Future trends on the job market post an MA degree

Conclusion

What do you learn in an MBA program?

What are management tools and why do you need them?

10 best management tools you should learn in 2024

Step up in your management career with an online MBA from Manipal University Jaipur

Conclusion

In-demand job roles in marketing

New-age marketing techniques that you should know

Become a successful marketing professional with MUJ’s online MBA

Conclusion

Sales manager job role and salary

Commonly asked interview questions for sales managers

Build your career in sales management with MUJ’s online MBA

Conclusion

Top 8 trends that will reshape education in the coming years

Conclusion

Regular classroom vs virtual classroom: How do they differ

What is a virtual classroom?

Differences between regular classroom and virtual classroom

How do online courses offer better student engagement?

Scale up in your career with online courses through Online Manipal

Conclusion

Interesting MBA marketing project ideas and topics

How Artificial intelligence is affecting the marketing game

Success of branding in the real estate sector

Effect of BTL marketing on consumer purchase decisions in the FMCG sector

Creating successful online marketing plans for a modern furniture and appliance rental business

Effects of customer service on consumers in the telecom sector during the past ten years

A study of the evolution of india’s automotive sector

Google’s effect on e-commerce

Gamification as a growth hacking and customer retention approach for technology products

Research on the effects of word-of-mouth advertising and customer satisfaction on Maruti Suzuki’s success

How customer loyalty programs aid in success

Consumer satisfaction with online shopping portals

Elements that affect brand loyalty

Research on product packaging and how businesses utilize packaging as a marketing tool

What do you learn in an MBA in marketing program?

Become an excellent marketing professional with MUJ’s online MBA

Conclusion

What is SWOT analysis

What is the importance of SWOT analysis for businesses?

SWOT analysis vs competitor analysis

What are the uses of SWOT analysis?

How to do a SWOT analysis

Top career options after BBA

1. Sales Executive

2. Business Administrator

3. Process Analyst

Why should business graduates learn SWOT analysis?

Conclusion

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