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Skills you will learn with SMU’s MCA

If you are a student of Master of Computer Applications (MCA), you already know the importance of technical skills as part of your career path. It is pivotal for MCA graduates to have a detailed understanding of computers and their working, operating systems, their architecture, and programming languages. 

This blog looks deeper into some of the top MCA skills you can learn from the online MCA course imparted by Sikkim Manipal University in particular. The university offers this program in 100% online mode on the renowned Online Manipal University platform. In the subsequent sections, We shall discuss the top Sikkim Manipal University MCA program skills.

Sikkim Manipal University’s online MCA program

As stated above, Sikkim Manipal University, a NAAC-accredited study institution, offers online courses in MCA at the postgraduate level. The course is designed to enable students with the desired skills in Information Technology (IT). Students get ample exposure to a wide variety of study areas as part of the program, such as advanced programming languages, Artificial Intelligence (AI), computer applications, and deep learning. 

Skills you will learn

Sikkim Manipal University’s online MCA program imbibes students with some of the key technical skills that can be particularly helpful in launching a rewarding career. A few of the top MCA skills at Sikkim Manipal University include the following:

  • Programming: A knowledge of programming languages helps students get ready for the IT sector and the tasks it involves, such as developing software applications. 
  • Software development: It is one of the prominent areas in the IT industry and students learning this skill in their MCA program get a better hold over the advanced technical knowledge that it entails.
  • Database management: This skill assists MCA graduates in working on data security, data integrity, and making other relevant technical decisions during their work span in an organization.
  • Web development: Web design and development involves a combination of technology with creativity and learning this skill equips students with the knowledge to perform better in their future work roles.
  • Software engineering: A career in software engineering can be highly rewarding to MCA students, thanks to the ever-changing technology landscape. This is why students are always required to upgrade their skills in the software engineering domain to keep up with the latest trends and skills in the domain. 
  • Cloud computing: This is the next big thing in the IT arena and also the backbone of the technological industry. It is vital to acquire this skill as part of your MCA program to be able to effectively perform on cloud platforms such as AWS, Google Cloud, and Azure.

Tools you will learn

In addition to skill development Sikkim Manipal University’s MCA program, it equips students with some essential tools that are very helpful in career advancement for students. Some of the top tools that you are likely to learn in MCA from Sikkim Manipal are:

  • Visual Studio – used for developing computer programs, web and mobile apps, websites, and web services
  • Oracle – An automated database using cloud technology
  • MySQL – A relational database management system (RDBMS) used in both small and large computer applications 
  • Eclipse – A Java-based platform that enables developers to use plug-ins for writing and testing code written in other programming languages
  • Codeblocks – A free C/C++ IDE designed to develop, launch, and handle coding operations 
  • Python – A programming language that is simple to learn and apply in a variety of computer applications.

Sikkim Manipal University MCA program curriculum

The online MCA program taught by Sikkim Manipal on the Online Manipal platform is designed as a two-year course divided into 4 semesters and imparted to students in online sessions of 15-20 hours per week. The following table presents a Sikkim Manipal University’s MCA curriculum overview for general reference:

Semesters Subjects covered
1Database Management SystemComputational MathematicsFundamental of MathematicsJava ProgrammingFundamentals of Computers & ITOperating SystemsJava Programming LabDatabase Management System Lab
2Computer Organization and ArchitecturePython ProgrammingPython Programming LabSoftware Engineering and Unified Modelling LanguageData Structure and Algorithm LabData Structure and Algorithm
3IT Laws and Practices.NET FrameworkComputer Network LabComputer Network.NET Framework LabElective I (choice of any one)Cloud ComputingData Warehousing and Data Mining
4Angular JS, React JS, and VUE JSMobile Application DevelopmentProjectElective II (choice of any one)Distributed System and Grid ComputingMachine Learning

Reasons to pursue online MCA from Sikkim Manipal University

We learned more about Sikkim Manipal University’s MCA program benefits in the blog above and the various skills, tools, and curriculum it entails. Here are some more reasons why pursuing an online MCA from the university is a good idea for you.

Sikkim Manipal University is accredited with an A+ grade by the National Assessment and Accreditation Council (NAAC). The online degree in MCA that the university offers is entitled by the University Grants Commission (UGC) and is perfectly at par with an on-campus degree in terms of quality of learning. Sikkim Manipal is also ranked among India’s Top #101-150 Universities in 2023. It is also ranked first as the Top Private University in the North East and has been featured among the Top 10 Multidisciplinary Universities in the East Zone. 

Besides the commendable recognition that the university enjoys, Sikkim Manipal’s online MCA program is also carefully designed to help students get a boost in their IT career paths by gaining the required advanced technical knowledge and competitive skills.

Can I pursue UPSC without having humanities in 12th?

The Union Public Service Commission (UPSC) is an Indian constitutional organization responsible for conducting exams to select candidates for the government’s civil services. The Civil Services Examination is considered one of the most prestigious and challenging exams in India, with millions of candidates applying annually. In 2023, 13 lakh candidates applied for 1,255 available seats.

Civil servants hold significant authority and responsibility in government, making decisions on policy creation, execution, and management. They also enjoy perks like housing, healthcare, allowances, excellent pay, and work stability.

The UPSC exams are conducted in three phases:

  • Preliminary Test: The two objective-type papers that make up the preliminary test are General Studies Paper 1 and General Studies Paper 2.
  • Main Exam: The main exam has nine papers: two qualifying exams in English and Indian languages and seven papers covering essays, general studies, and optional courses.
  • Interview: The UPSC exam procedure ends with the interview.

Eligibility to pursue UPSC examination without humanities

There are no particular eligibility requirements for the UPSC exam based on any academic field or study stream. A bachelor’s degree is the minimal requirement, regardless of the field—humanities, sciences, commerce, engineering, agriculture, or medicine, to mention a few. Candidates from a variety of educational backgrounds, including those without a background in the humanities and UPSC without arts in 12th, are welcome to apply. 

As per reports, among applicants for the UPSC Civil Services Exam (UPSC CSE) Mains between 2017 and 2021, 63% (or 2,783 individuals) held engineering degrees. In fact, a big portion of exam applicants are from an engineering or tech background. The reasons for this include:

  • Engineering and technical education often require strong analytical skills, problem-solving abilities, and logical thinking, which are crucial for cracking the UPSC examination, especially in the General Studies papers.
  • Quantitative thinking and mathematics are key components of engineering programs, and they can help answer numerical questions on the UPSC test, especially in fields like economics, statistics, and data interpretation.
  • Candidates with engineering and tech backgrounds may have an advantage in some optional topics like engineering, mathematics, and science because of their familiarity with the subject, potentially providing them a competitive advantage.

Tips for non-humanities students to prepare for UPSC exams

Now that you know you can go ahead with UPSC even without a humanities background, let’s help you prep! If you aspire to crack the UPSC exams, follow the tips for UPSC preparation for non-humanities below:

  • Go through the syllabus. First, review the UPSC curriculum and get all the necessary books to begin your test preparation. Learn the examination structure and pattern, and stay current on information and trends.
  • Focus on General Studies (GS). Students pursuing non-humanities subjects should concentrate on General Studies papers, which cover various subjects like current events, science, technology, economics, geography, politics, history, and current affairs.
  • Stay updated with current affairs. Use news channels, magazines, newspapers, and websites to stay up-to-date on current events. Pay attention to significant events, government policies, socio-economic trends, and news from both domestic and foreign sources.
  • Pick your optional subject carefully. Consider your background, interests, and strengths while choosing your optional subject. Popular humanities courses include geography, history, and political science, while high-scoring fields include literature, sociology, or public administration.
  • Adopt some good habits. Adhere to a study schedule, practice answering questions, take mock tests, revise on time, and maintain momentum by having faith in your skills.

UPSC posts and how they are classified

The UPSC conducts examinations for various service groups, each offering different posts with distinct responsibilities, difficulty levels, and pay scales. There are 24 posts under UPSC, divided into three categories.

  • All India Services
  1. Indian Administrative Service (IAS)
  2. Indian Police Service (IPS)
  3. Indian Forest Service (IFoS)
  • Group ‘A’ Civil Services
  1. Indian Foreign Service (IFS) 
  2. Indian Civil Accounts Service (ICAS) 
  3. Indian Audit & Accounts Service (IAAS)
  4. Indian Corporate Law Service (ICLS)
  5. Indian Defence Estates Service (IDES)
  6. Indian Defence Accounts Service (IDAS)
  7. Indian Information Service (IIS)
  8. Indian Ordnance Factories Service (IOFS)
  9. Indian Communication Finance Services (ICFS)
  10. Indian Postal Service (IPoS)
  11. Indian Railway Personnel Service (IRPS)
  12. Indian Railway Accounts Service (IRAS)
  13. Indian Railway Traffic Service (IRTS)
  14. Indian Revenue Service (IRS)
  15. Indian Trade Service (ITS)
  16. Railway Protection Force (RPF)
  • Group ‘B’ Civil Services
  1. Armed Forces Headquarters Civil Service (AFHCS) 
  2. Delhi, Andaman and Nicobar Islands Civil Service (DANICS) 
  3. Delhi, Andaman and Nicobar Islands Police Service (DANIPS)
  4. Pondicherry Civil Service
  5. Pondicherry Police Service

Prominent UPSC profiles

Some of the prominent UPSC positions are mentioned in detail below. The salary for all the primary UPSC jobs ranges between INR 50,000 and INR 2,50,000, depending on each officer’s grade. Additionally, government aid, allowances, or perks such as house allowances, medical facilities, and more are the same for all UPSC roles.

Indian Administrative Service (IAS)

IAS officers are crucial in the Indian government’s administrative machinery. They are responsible for policy formulation, implementation, and decision-making. They tackle complex socio-economic issues, law and order, and public service delivery. The IAS exam is challenging due to its extensive syllabus and tough competition. 

Indian Police Service (IPS)

IPS officers are responsible for maintaining law and order, preventing crimes, and ensuring internal security. They lead police forces at district, state, and central levels. The IPS exam is challenging, requiring leadership qualities, physical fitness, and knowledge of criminal law.

Indian Forest Service (IFoS)

Director General (DG) of Forests is the highest title held by Indian Forest Service (IFoS) personnel who work for the central government. IFoS officials must be well-versed in environmental science, current events, and forestry principles and have strong analytical and problem-solving abilities.

Indian Foreign Service (IFS)

IFS officials are crucial in managing diplomatic affairs, creating foreign policy, and representing India in international forums. They maintain India’s global influence and foster political, economic, and cultural ties. Passing the exam requires a solid understanding of diplomacy, current events, international relations, general knowledge, analytical skills, and effective communication.

Indian Civil Accounts Service (ICAS)

ICAS, employed by the Ministry of Finance, oversees central government departments’ accounts and finances to maintain financial legality and transparency. They require a strong understanding of accounting concepts, financial management, economics, general knowledge, analytical skills, and familiarity with financial and economic policy.

Indian Revenue Service (IRS)

IRS personnel manage and collect taxes, enforce tax legislation, and ensure compliance. They significantly impact national policies and economic conditions. They require a strong understanding of accounting, financial management, economics, general knowledge, and analytical skills.

Armed Forces Headquarters Civil Service (AFHCS)

The Ministry of Defence oversees this service, which the Defence Secretary leads. The test requires analytical skills, general knowledge, current events, military affairs, and national security. Candidates should also be able to make decisions, be leaders, and be dedicated to public service.

Delhi, Andaman and Nicobar Islands Police Service (DANIPS)

It is a federal police service of India that administers Delhi and other union territories. Comprehensive knowledge of the criminal justice system, law enforcement, current events, general knowledge, leadership skills, good physical condition, and analytical skills are required for the test.

Take your career forward with Online Manipal

Online degree programs provide flexibility and convenience in balancing education with UPSC test preparation. They allow you to efficiently organize your time so that you may focus on both your graduation and UPSC test preparation at the same time.

Manipal University Jaipur (MUJ) offers different graduate and postgraduate degrees, such as BCA, BBA, B.Com, MBA, M.Com, and more, in a 100% online mode, providing students with the flexibility to pursue their education from anywhere in the world.

Conclusion

There are numerous career options without humanities available. You can take the UPSC test even if you didn’t study humanities in your 12th grade as long as you fulfill the UPSC’s fundamental eligibility requirements. However, taking humanities in the twelfth grade might provide you with some exposure to topics like political science, economics, history, and geography. Dedicated preparation can help candidates from a variety of educational backgrounds—including science, business, and the arts—succeed in the UPSC test. The most crucial elements are the candidate’s commitment, due diligence, and holistic preparation approach, irrespective of the subject they choose.

Key Takeaways:

  • UPSC preparation is a continuous learning process. Candidates need to stay updated with current events, government policies, and socio-economic developments.
  • UPSC doesn’t require candidates to have studied humanities or any other specific subjects in 12th grade. The exam is open to candidates from all academic backgrounds.

MCA vs MTech: Key differences

If you find yourself at a crossroads deciding between which course to pursue after BTech – MCA or MTech – this blog can help you make an informed choice. Know that this is a common confusion for most students like you. Upon completion of their Bachelor’s in Technology or BTech, a lot of students find it difficult to choose between advancing their skills with an MTech course or opting for an MCA instead. Here we do a detailed MCA vs MTech comparison to enable you to make an informed decision for your career.

What is MCA?

Before establishing the key differences between the two fields of study, let us begin by understanding each of them in detail. MCA is the popular acronym for Master of Computer Applications. The course is ideal for students looking for a career in the IT sector, particularly in the field of computer applications. A professional postgraduate degree, MCA offers detailed insights into the world of programming languages, database management, software development, and computer networks.

What is MTech?

MTech stands for Master of Technology and is a degree program in Engineering for postgraduate students. The course is primarily focused on developing advanced skills and imparting higher education in technology and engineering to BTech graduates. Students can choose to learn from a variety of specialisations in the field of engineering as per their academic interests and career aspirations.

Eligibility criteria: MCA vs MTech

One of the key differences between the two courses also lies in the admission requirements for each. The table below clearly distinguishes the differences between MCA and MTech in terms of the eligibility criteria:

MCA eligibility criteria MTech eligibility criteria
Maths mandatory in 10+2Relevant entrance exam required for evaluation and selection of students for the relevant streams in the degree program
At least 45-50% required in a qualifying exam for entry Successful completion of BE/BTech qualifying exams
Diploma holders and students with prior work exp can apply

MCA course curriculum

MCA and BTech courses also differ in the program content taught in both. Shared below is the course curriculum for MCA programs taught at Sikkim Manipal University (SMU). The program lasts for 2 years and is divided into 4 semesters, covering 15-20 hours per week. The whole course is imparted in 100% online mode. 

Semesters Subjects covered
1Database Management System, Computational Mathematics, Fundamental of Mathematics, Java Programming, Fundamentals of Computers & IT, Operating Systems, Java Programming Lab, Database Management System Lab
2Computer Organization and Architecture, Python Programming, Python Programming Lab, Software Engineering & Unified Modelling Language, Data Structure and Algorithm Lab, Data Structure and Algorithm
3IT Laws and Practices.NET Framework, Computer Network Lab, Computer Network.NET Framework Lab, Elective I (any one)Cloud Computing, Data Warehousing and Data Mining
4Angular JS, React JS, and VUE JS, Mobile Application Development, Project, Elective II (any one) Distributed System and Grid Computing, Machine Learning

MTech course curriculum

The curriculum for MTech courses differs from that of MCA, which can be determined from the table below:

Semesters Subjects covered
1Data Structure & Algorithms, Computer Organization & Architecture, Systems Programming & Operating Systems, Elective 1, Networks & System Programming Laboratory, Data Structure & Algorithms Laboratory, Elective 2
2Advanced-Data Base Management System, Theoretical Foundations of Computer Science, Distributed Computer Systems, Elective 3Elective 4

3		Project Work (Phase-I)Elective 5Elective 6, Electives, Object Oriented Information System Design, Web Technology & E-Commerce, Compiler Construction, Advanced Windows Programming, Advanced Microprocessors, Elements of Robotics, Soft Computing, VLSI System Design, Image Processing & Pattern Recognition, Cellular Automata & Its Applications, Multimedia Technology
4Viva-voce, Project Work (Phase-II) & Seminar, Electives, Enterprise Computing Methodologies, Internet Technology, Cryptography and Computer Security, Software Engineering & Project Management, Parallel Computing, Mobile Computing, Courseware Engineering, Real-Time & Embedded System, Bio-informatics, AI & Neural Network, Digital Signal Processing

Source: https://www.careers360.com/courses/m-tech-master-of-technology#toc_11

Career options after MCA

Students graduating with an MCA degree are eligible to apply for the following job roles:

Expected job role Avg annual salary (approx)
IT ArchitectINR 2,561,820 per annum
DevOps Engineer INR 16,54,365 per annum
Database AdministratorINR 8,13,914 per annum
Web DeveloperINR 8 lakhs per annum
Network EngineerINR 5,55,000 per annum

Career options after MTech

Graduates of MTech degrees are likely to be enrolled in the following job roles after graduation. The corresponding average annual salaries are also listed for reference:

Expected job role Avg annual salary (approx)
Web DesignerINR 20.9 lakhs per annum
Technical ConsultantINR 14 lakh per annum
Data ScientistINR 971,043 per annum
Data AnalystINR 6 lakh per annum
Research AnalystINR 4,44,357 per annum

Choosing between MCA and MTech

We discussed in detail the key differences between the two courses in this blog. After understanding in depth what each course entails, let us reflect on which is better: MCA or MTech.

The answer lies in your interests, career objectives, and academic background. If you have a keen interest in computer applications and programming, and foresee a career in the IT industry, an MCA degree is one of the best options for you. If you have a more technical bent of mind, however, and a background in Engineering, then pursuing an MTech would be a better choice.

Hence, both courses have their distinct advantages. Taking into consideration each of the factors discussed above can help you make an informed decision for your future career path.

Choose Sikkim Manipal University for your online MCA

If you are considering pursuing an MCA degree, Sikkim Manipal University or SMU offers online MCA programs to students worldwide. Offered on the Online Manipal platform, MCA programs by Sikkim Manipal University are offered completely in online and remote learning mode to the students.

This enables students, most of whom are working professionals, the flexibility to study the program in their own time and at their own pace, as comfortable. For this reason, online MCA by Sikkim Manipal is one of the most ideal options for most students.

Furthermore, Sikkim Manipal University offers courses that are approved by the prestigious AICTE. The university is also accredited in A+ grade by NAAC and its courses are entitled by the UGC, which makes the online courses at par with the traditional campus degrees. 

Conclusion

Pursuing a postgraduate degree after completing your Bachelor’s is a wise choice for your career advancement. Whether you choose MCA or MTech depends on several factors, as discussed in the blog above. MCA is relatively higher in demand in the industry, considering the value that practical computer applications bring to the table. Online MCA programs by Sikkim Manipal are highly popular for their flexibility of learning on the Online Manipal portal.      

12 E-Commerce Trends and Strategies For Success

Today, e-commerce has become a crucial foundation for businesses aiming for success and growth prospects. Keeping up with the latest trends in e-commerce is essential to staying competitive. Whether it’s the surge in mobile shopping or the incorporation of artificial intelligence (AI) and augmented reality (AR) technologies, the industry is always changing. 

To fully utilize e-commerce, businesses need to implement effective marketing strategies that connect with their target audience, take advantage of social commerce, and use data analytics for personalized interactions. Additionally, it is vital to ensure that e-commerce platforms are optimized for smooth functionality and user-friendly experiences. 

Let’s explore e-commerce trends that will drive the future of e-commerce.

E-commerce is constantly evolving, driven by technological innovations and shifting consumer behaviors. Here are the top 12 trends shaping the future of online commerce:

1. Omnichannel retailing:

The integration of physical and digital retail experiences offers customers seamless shopping journeys. For instance, companies like Nike utilize their mobile app to complement in-store experiences, allowing customers to browse products, make purchases, and access exclusive content across channels.

2. Mobile commerce (M-commerce):

With the increasing use of smartphones, M-commerce continues to soar. Platforms like Shopify enable businesses to create mobile-responsive websites, ensuring a smooth shopping experience for users on various devices.

3. AI and personalization:

AI-powered algorithms analyze customer data to deliver personalized recommendations and experiences. Amazon’s recommendation engine suggests products based on browsing and purchase history, enhancing user engagement and driving sales.

4. Voice commerce:

Voice-activated devices like Amazon Echo and Google Home are revolutionizing how consumers shop. To cater to this growing trend, retailers are optimizing their websites for voice search and developing voice commerce capabilities.

5. AR shopping:

AR technology enables customers to visualize products in their real environment before making a purchase. IKEA’s AR app allows users to virtually place furniture in their homes, enhancing the online shopping experience and reducing returns.

6. Social commerce:

Social media platforms like Instagram and Facebook are increasingly becoming shopping destinations. Brands leverage shoppable posts and ads to directly sell products to their followers, tapping into a vast audience base.

7. Subscription e-commerce:

Subscription-based models offer convenience and personalized experiences to consumers. Examples include Birchbox for beauty products and Dollar Shave Club for grooming essentials.

8. Green e-commerce:

Sustainability is gaining prominence in e-commerce, with consumers prioritizing eco-friendly products and practices. Brands like Patagonia emphasize sustainable sourcing and offer repair services to reduce environmental impact.

9. Instant gratification:

Same-day and next-day delivery options satisfy consumers’ desire for instant gratification. Amazon Prime’s one-day delivery service sets a high standard for speedy fulfillment in e-commerce.

10. Blockchain technology:

Blockchain ensures transparent and secure transactions in e-commerce. OpenBazaar uses blockchain to create decentralized marketplaces, enabling peer-to-peer transactions without intermediaries.

11. Chatbots and AI-powered customer service:

Chatbots provide immediate assistance to customers, answering queries and guiding them through the purchase process. Shopify’s Kit bot assists merchants with marketing tasks, streamlining operations, and driving sales.

12. Influencer marketing:

Collaborating with influencers amplifies brand visibility and credibility. Brands like Fashion Nova leverage influencer partnerships to reach niche audiences and drive traffic to their e-commerce platforms.

12 growth strategies for e-commerce success

Let’s explore e-commerce marketing strategies to gain a better understanding:

1. Make your online store a heaven:

This method aims to offer customers an online shopping experience that is as smooth as shopping at physical stores. It involves developing a website that is user-friendly, visually appealing, and easy to navigate. Keeping up with evolving customer expectations and preferences requires constant improvement of the website. Think Amazon; they’re constantly making their website better, and guess what? People love it!

2. Go global:

Expand business operations globally by translating your website into various languages and forming partnerships with companies in diverse countries. This method allows entry into additional markets and customer groups, supporting business expansion and achievement. Similar to Alibaba, which has now become a globally recognized marketplace.

3. Be everywhere your customers are:

Acknowledge and meet customer preferences on different platforms, including online and in physical stores. This comprehensive approach guarantees that customers engage with the brand smoothly through various points of contact, improving convenience and satisfaction. Walmart is a great example of this. They’ve established several touchpoints to keep their customers happy.

4. Know your customers:

Use AI to analyze customer data and behavior patterns, allowing for customized recommendations and personalized shopping experiences. This is a data-focused strategy that increases customer interaction and happiness by showing them relevant products and content. eBay implemented this strategy, resulting in significantly increased customer engagement.

5. Mobile mania:

Ensure that your mobile application exemplifies excellence and user-friendliness, in response to the growing dependence on smartphones for shopping. By improving accessibility and functionality, businesses can increase user interaction and promote sales. Etsy updated its app to be more user-friendly, resulting in an improvement in user engagement rates.

6. Subscriptions:

Providing subscription-based options like curated boxes or tailored recommendations encourages repeat purchases and builds customer loyalty. This approach not only enhances user experience but also establishes lasting relationships with your customer base. Birchbox’s achievement with subscription boxes shows the attractiveness of this model in maintaining customers and creating reliable revenue channels.

7. Fast fashion:

Get your products to customers quickly. Creating effective production and distribution systems is essential for reducing lead times and meeting consumer expectations for quick delivery. Zara’s efficient supply chain management system allows for faster production cycles, ensuring that fashionable clothing items are available on time, optimizing inventory control.

8. Influencer power:

Engage with social media influencers to utilize their wide audience and trust in endorsing the brand and its products. By collaborating with influencers, companies can increase brand exposure and create excitement within specific consumer groups. Team up with social media stars to spread the word about your brand. Many brands, including Urbanic and Quench Botanics, have done this.

9. More choices:

The more you offer, the more people will buy! Increasing the range of products available to meet a variety of consumer tastes and provide more options for making purchases is the need of the hour. For example, Apple discovered that by diversifying their product offerings to include a wider range of devices and accessories, they were able to appeal to different customer preferences and enhance overall market share.

10. Checkout in a flash:

Nobody likes a complicated checkout process. Make it quick and easy. In addition to offering quality-curated products, streamlining the checkout procedure to minimize obstacles and facilitate smooth transactions for clients is equally essential. A more efficient shopping process, like the one seen on ASOS, decreases the number of abandoned carts and improves customer satisfaction.

11. Communication:

Consider incorporating voice assistant technology like Alexa to allow for voice-controlled ordering and customer interaction. Similar to Walmart’s strategy, this method leverages new technologies to enhance convenience and accessibility in shopping experiences.

12. Recommendations for the win:

Use smart algorithms to suggest items your customers will love, just like Netflix does with movies and shows. Developing smart recommendation systems using AI algorithms to recommend products that match customer preferences and browsing history boosts cross-selling chances and promotes repeat purchases through customized product recommendations. This strategy enhances customer engagement by tailoring the shopping experience to individual preferences, increasing the likelihood of customer satisfaction and loyalty.

How to optimize your e-commerce platform

To enhance sales and attract more customers, implementing effective e-commerce strategies is crucial. These include:

  1. Personalized shopping experience: Utilize data analytics to understand customer preferences and behavior. Offer personalized product recommendations, tailored discounts, and targeted marketing campaigns to enhance engagement and drive sales.
  2. Mobile optimization: Implement responsive design, fast loading times, and user-friendly navigation to provide a seamless mobile shopping experience.
  3. Streamlined checkout process: Implement one-click checkout options, guest checkout, and multiple payment methods to make the purchasing process quick and convenient for customers.
  4. Social commerce integration: Leverage social media platforms to reach a wider audience and drive traffic to your e-commerce site. Use shoppable posts, influencer collaborations, and social media advertising to promote products and encourage purchases directly from social platforms.
  5. Content marketing and SEO: Create high-quality content, including product descriptions, blog posts, and how-to guides, to attract organic traffic to your website.
  6. Customer reviews and testimonials: Encourage customers to leave reviews and testimonials to build trust and credibility. Displaying positive reviews and ratings on product pages can influence purchasing decisions and reassure potential customers about the quality and reliability of your products.
  7. Abandoned cart recovery: Implement automated email campaigns to recover abandoned carts and encourage customers to complete their purchases. Send personalized reminders and offer incentives such as discounts or free shipping.

Start your career with online management with Online Manipal

Start your e-commerce career through the online Bachelor of Commerce (BCom) and Master of Commerce (MCom) programs offered by Manipal University Jaipur (MUJ). With experienced faculty, extensive e-libraries, and flexible scheduling, including live and recorded classes, students can continue working and managing their other commitments while pursuing their academic goals.

Conclusion

Recognizing e-commerce growth opportunities alongside emerging trends is essential. Mastery of e-commerce marketing strategies and optimizing platforms ensures competitiveness. Looking forward, the future of e-commerce holds promises of sustainability, AI integration, and seamless user experiences.

Key Takeaways:

  • E-commerce is evolving rapidly, driven by trends like mobile shopping and AI integration. Key trends include omnichannel retailing, AI-driven personalization, voice commerce, AR shopping, social commerce, subscription models, and blockchain technology.
  • Winning strategies encompass creating user-friendly websites, global expansion, omnichannel presence, AI-driven personalization, mobile optimization, subscription models, fast fashion, influencer marketing, product variety, streamlined checkout, voice commerce, and recommendation systems.

Ekam 2024: A day filled with music, dance, brewing friendships, and more! 

It was a beautiful, sunny day in Jaipur on the 20th of April when online learners of Manipal University Jaipur gathered for Ekam, an informal, in-person event exclusively for them to get a taste of campus life while they’re busy studying online. Ekam is more than just a one-day visit to the campus. More than 400 enthusiastic learners got out of their virtual bubble and travelled from different parts of the country to hang out with their friends and classmates. It wouldn’t be wrong to say Ekam gave a college fest feel, making learners feel nostalgic.  

A chance to meet, greet & chit chat! 

Ekam happens every year to give online learners a chance to meet up and make connections that’ll help them grow in their academic journey. We had interesting and interactive activities and programs just for online learners to mingle and have fun. We had students and faculty flaunting their talents in music, dance, theater, poetry, you name it! Plus, it was a great opportunity for learners to chat face-to-face with their favorite faculty and have some meaningful conversations. While a few learners attended Ekam for the first time, many turned up for the second time to experience the picturesque campus of MUJ again and to make more friends.  

The event kicked off with interesting games for learners to break the ice. Soon, learners were energized and began participating actively. While learners showed off their talents in music, dance, and poetry, even faculty took the stage and entertained the learners. Learners were so impressed with the faculty’s performance that they rushed to the stage to shake a leg.  

“Spent a wholesome day with my friends” 

Learners expressed their excitement to meet their peers and faculty in-person and make long-lasting bonds. Speaking about her experience at the event, Naina Chopra, a student of online BBA from MUJ, who is also the community manager of Online Manipal’s in-house community networking app ‘Epic.U’, said, “Ekam has given all the online learners an opportunity to have a fun filled and wholesome day with our peers as a part of our learning journey. It was also a great experience to have performed in front of my peers.” 

“Got to know my peers personally” 

Another student, Himali, who is an MBA student, said, “I think Ekam is helping us get to know more about our peers personally as well as professionally. There are people from different parts of the country, working professionals from various industries as well. We can get to speak to experienced professionals and take tips on how to boost our careers.” 

Speaking at the event, Commodore (Dr.) Jawahar M Jangir, Pro President, Manipal University Jaipur, who welcomed the online students, said, “We have seen a tremendous increase in the enrollment of students for our online programs. Over 50,000 students have enrolled so far. In the online mode, while we may be separated by physical distance, we’re united by a shared pursuit of knowledge, growth and opportunity and Ekam is an event held every year so that students can meet their faculty and peers in-person. I’m glad that students have turned out in large numbers.” 

Dr Mallikarjuna Gadapa, Director, Centre for Distance and Online Education, Manipal University Jaipur, also expressed his gratitude to students for attending the event and said, “I’m thrilled to see students who have travelled from across the country to attend this event. Ekam marks a significant milestone in the academic journey of online learners as they get an opportunity to experience the campus. Ekam is more than just a one-day campus visit. It is a chance for learners to gain new insights & perspectives and enhance their overall academic experience.” 

Conclusion 

This was the third Ekam event organized by Manipal University Jaipur exclusively for online learners. While our learners are in touch with peers only virtually, Ekam allows them to meet in person, strike conversations with them, and make new friends and establish bonds that will last forever. 

The Art of Self-Promotion: Leveraging Online Platforms for Career Success

In today’s digital age, personal branding online has become a vital instrument for career progression and success. With the expansion of social media platforms, people presently have exceptional opportunities to exhibit their aptitudes, expertise, and unique value propositions to a worldwide audience. When done correctly, the art of self-promotion can vastly improve your reputation, open doors to previously untapped opportunities, and establish credibility in your field.

Importance of online self-promotion for career success

Personal branding online is fundamental for career success because it allows individuals to strategically shape their professional identity and enhance their visibility and credibility in their respective fields. There are other benefits, as well:

  • Perceivability: In a competitive work environment, perceivability is key. By deliberately making and curating your online presence, you can guarantee that you are discoverable by potential employers, clients, collaborators, and industry peers.
  • Validity: A solid online presence builds validity and belief. When you show your abilities, achievements, and thinking, it strengthens your position as a dependable specialist in your field.
  • Networking: The Internet provides unparalleled opportunities to connect with industry influencers, decision-makers, and like-minded experts. Building and supporting these connections can lead to mentorship, collaboration, and career advancement opportunities.
  • Career Openings: Personal branding online can attract career openings that may not have been otherwise possible. Whether it’s work offers, independent ventures, collaboration engagements, or friendly associations, a compelling online presence can open doors to a range of possibilities.
  • Distinctiveness: In a crowded commercial hub, individual branding sets you apart from the competition. By displaying your unique aptitudes and viewpoints, you present yourself as a profitable and important resource to potential employers or clients.

The art of self-promotion through individual branding online is not just about sharing success; it’s also about deliberately ensuring recognition, building connections, and finding the right opportunities.

Ways to build a professional presence online

Building an online presence is significant for setting up a solid, proficient brand and progressing your career. Here are six successful techniques to construct your proficiency online:

  • Optimize your online presence through various professional and creative platforms like LinkedIn, Instagram, etc. 
  • Create a professional website or blog to showcase your portfolio, share insights, and demonstrate expertise. Choose a domain name that reflects your brand and maintain a user-friendly layout.
  • Contribute to online communities and forums related to your field to establish credibility, network with peers, and stay updated on industry trends.
  • Participate in webinars, podcasts, and virtual events to enhance visibility and reach. Research relevant opportunities, pitch yourself as a speaker, and engage with the audience to nurture relationships.
  • Curate and share content on social media platforms aligned with your goals and target audience. Utilize hashtags, engage with influencers, and maintain a consistent posting schedule to increase visibility and engagement.

By executing these techniques, you can construct a vigorous, proficient presence online, build up as a solid specialist in your field, and seek openings for career development.

Also read: Responsibilities and role of a brand consultant

Choosing the Right Platform to Build a Professional Presence Online

Choosing the right stage to construct your proficient presence online is vital for career advancement through social media. Here are five platforms, along with tips on how to use them successfully to optimize your online reputation:

  • LinkedIn: Strategically connect with industry professionals, colleagues, and recruiters. Share insights and updates regularly to demonstrate expertise. Share achievements, certifications, projects, career advancements, and more immediately as they happen. Engage with content by liking, commenting, and sharing to build relationships.
  • Twitter (X): Create a professional bio highlighting your expertise and interests. Follow and engage with industry influencers. Participate in industry-specific Twitter chats. Use relevant hashtags to increase visibility and reach.
  • Medium: Publish insightful articles showcasing expertise and insights. Engage with readers by responding to comments and interacting with other writers. Cross-promote articles on social media platforms. Contribute to relevant Medium publications to increase exposure.
  • Instagram: Create a professional/business profile with a clear bio and high-quality visuals. Share industry-related photos and videos. Use Instagram Stories to provide behind-the-scenes insights into your work. Engage with the audience through comments, DMs, and interaction with other users’ content.
  • YouTube: Create educational videos such as tutorials or industry insights. Optimize video titles and descriptions with relevant keywords. Encourage engagement by asking viewers to like, comment, and subscribe. Collaborate with other YouTubers or industry experts to reach new audiences and enhance credibility.

When choosing which platforms to center on, consider your target audience, industry standards, and skills and inclinations. By successfully leveraging these stages, you can optimize your online presence and quicken your career progression through social media.

Also read: How to become a brand manager

Ways of networking online for career growth

Networking online for career growth offers various openings for interfacing with experts, industry specialists, and potential coaches. Along professional platforms like LinkedIn, there are other viable ways to boost your career and self-promotion via online mediums:

1. Virtual Networking Events: 

Attend virtual conferences, summits, and networking events, leverage networking opportunities during events, and follow up to nurture relationships.

2. Online Professional Communities: 

Join online forums, communities, and discussion boards, engage in conversations, share expertise, and connect with peers, mentors, and industry insiders.

3. Alumni Networking Platforms: 

Utilize alumni networking platforms provided by educational institutions, connect with fellow alumni, exchange insights, job opportunities, and career advice, and participate in alumni-exclusive events, webinars, and mentoring programs.

4. Courses and Webinars: 

Enroll in courses and webinars offered by prestigious universities and industry organizations. Participate actively in discussions, group projects, and networking events within the course or webinar platform. Connect with fellow students, instructors, and alumni.

5. Professional Networking Apps: 

Explore professional networking apps like Shapr, Meetup, and Lunchclub, specify your interests, goals, and preferences to receive curated networking suggestions, and schedule virtual meetings or coffee chats with professionals who share your interests or can provide valuable insights.

6. Online Courses: 

Pursuing online courses from prestigious colleges offers advantages that may not be achievable in the same degree in the offline mode, like global reach, networking opportunities, flexibility, access to alumni networks, and much more. These courses are great options for upskilling and reskilling your abilities.

7. Be Competitive: 

Since anyone may access online sources, it is crucial that the content be special and distinctive to differentiate yourself from competitors. To prove your expertise and worth to prospective employers or partners, highlight your knowledge and abilities through projects, portfolios, or certificates.

8. Influencer Marketing: 

You can improve your professional prospects and personal brand by learning how to work with influencers. The secret is to concentrate on influencers that share your interests. For instance, if you work in technology, partnering with tech sector influencers can help you become more well-known and respected in your business.

Strategies to manage your online professional reputation

With the predominance of social media and the web, your online presence can affect your career openings and connections. Hence, compelling methodologies to maintain a positive and solid online presence are essential for career progression and self-promotion. These strategies include:

  • Set up Google Alerts or use social media monitoring tools to track mentions of your name, brand, or industry keywords.
  • Monitor comments, reviews, and feedback on your social media profiles, blog posts, and other online platforms.
  • Ensure that your profile photos, bios, and content across all online platforms reflect a consistent professional image. To streamline your online identity, use the same username or handle whenever possible.
  • Avoid sharing controversial or offensive content that could damage your professional reputation.
  • Use positive language and tone in all interactions, even when addressing criticism or negative feedback.
  • Showcase endorsements, testimonials, and awards to build credibility and trust with your audience.
  • Actively engage with your professional network by commenting on their posts, sharing their content, and offering assistance or advice when appropriate. Personalize your interactions to show genuine interest and appreciation for your connections.
  • Continuously educate yourself on digital security and online reputation management strategies to safeguard your professional reputation effectively.

Start Your Career With Online Manipal

Embarking on your career journey with Manipal University Jaipur (MUJ) offers a unique opportunity to progress and construct a solid online reputation. Through seeking online undergrad (UG) and postgraduate (PG) degree programs in digital marketing with MUJ, students gain access to a broad graduated class community and worldwide openings, cultivating development and victory in their chosen fields. Leverage MUJ’s alumni networking, industry connections, events, and expert faculty to create an impressive personal brand.

Conclusion

In conclusion, mastering the art of self-promotion through personal branding online is indispensable for achieving career success in today’s digital landscape. By effectively leveraging various online platforms, individuals can cultivate a compelling professional identity, expand their network, and unlock new opportunities for growth and advancement.

In a world where first impressions are often made online, investing in personal branding online is essential for standing out from the crowd and positioning yourself as a credible authority in your field. By harnessing the power of personal branding online, you can amplify your visibility, enhance your professional reputation, and pave the way for long-term career success.

Key Takeaways:

  • Building an online presence is indispensable in the current digital scenario.
  • The right platform can help you build a brand profile that can boost your career prospects.

High-paying PR job roles in India

Public Relations, or PR, as it is famously referred to, is a field with a wide scope in every industry. All businesses, big or small, need some amount of PR to increase their reach, popularity, and acceptance in the market. This validates the point that there always is going to be a steady demand for PR professionals in any business organization. Considering the increased demand for the profession, the salary figures for the role are correspondingly high. This blog takes a deeper look into the top-paying PR jobs in India to help boost your career prospects on this path.

Why choose PR as your career?

Before discussing the best PR careers with a high salary, let us first understand the top advantages of pursuing a career in PR:

  1. Diversified work portfolio: PR professionals get the opportunity to work on exciting projects on an everyday basis. They get to meet new clients, media persons, and other professionals, and work on different news items for the organization. This helps prevent monotony in work. 
  1. Varied career prospects: PR professionals are eligible to apply for a variety of job roles, including government agencies, study institutions, media houses, NGOs, and more. With a Master’s degree in PR, you are also entitled to apply for management roles, such as Marketing Manager, PR Manager, and Marketing Communications Director. 
  1. Expertise in communication: Being able to communicate well and articulate your ideas into words is central to the success of any business. A degree in Public Relations helps improve your communication skills – both written and verbal. Effective communication is always beneficial in all business organizations. It helps you connect with a diverse audience portfolio and increase your reach. 
  1. Flexible career path: PR professionals have the flexibility to switch to other related and relevant career options, such as education, media, social media, or freelance as a PR consultant. This allows them to choose the most satisfying work area for themselves and contribute to that domain.
  1. Allows plenty of scope for networking: PR is one career that enables you to meet with new people every day and grow your professional network. This can be particularly helpful for career growth and learning, and boosting prospects for increased exposure. 

High-paying PR jobs in India

Now that we know that the PR industry is replete with work opportunities, let us look at some of the lucrative PR job opportunities in India:

Expected job roleJob descriptionAvg annual salary (approx)
PR ExecutiveKeep track of the latest trends in the industry, design press releases for media on behalf of the organization, manage social media and community networking for the company INR 21 lakhs per annum
PR ManagerMaintaining a positive image of the company/client before the publicINR 9.83 lakh per annum
Event PlannerConduct private & corporate events for individuals & organizations, plan an event from scratch, manage event budgetINR 8,12,741 per annum
Marketing ManagerAnalyze market trends and create marketing strategies for the organization, creating branding and promotional campaigns for the companyINR 7,27,736 per annum
Social Media ManagerPlan, execute, and manage the complete social media strategy for a companyINR 471,667 per annum
Sales RepresentativeIdentify buyer profiles, maintain customer database, track market competition, achieve sales targetsINR 408,227 per annum

PR Manager salary in India

The average salary of a PR Manager in India is estimated at approximately INR 9.83 lakh per annum. This figure is indicative only and likely to vary from one person to another.

Skills required for a career in PR

Some of the key skills that can help you kickstart your career in the PR industry are listed as follows:

  • Effective written communication can help draft press releases, blogs, and articles for companies or clients
  • Effective use of social media platforms to be able to handle the organization’s social media handles
  • Creative thinking and analytical ability to craft innovative promotional campaigns for the brand
  • A keen eye for detail and thorough research skills to speak authoritatively on a subject
  • A story-telling technique that can engage your readers or audience and make them take the desired action   

Conclusion

Public Relations is a lucrative career option for students interested in promotional and marketing activities for organizations. It is also a rewarding career path monetarily, offering excellent benefits in terms of salaries and additional perks. Students choosing PR as their career option often pursue a BA at the undergraduate level. The program lays the ideal foundation for learning skills like communication, writing, knowledge about current trends, and the like – all of which are suitable for the Public Relations domain. 

Sikkim Manipal University offers a Bachelor of Arts (BA) program for students in online mode on the Online Manipal platform. The university is accredited by NAAC and the courses are UGC-entitled, all offered in 100% online mode on the Online Manipal portal.    

Digital Marketing Strategies, Case Studies, and Best Practices

Digital marketing is the most common type of marketing in the age of rapid technological development. It drives business expansion and enables businesses to locate new clients, build their reputation, and promote or sell their brand. It involves connecting with target markets using various internet marketing platforms like social media, email, and search engines.

The global market for digital marketing and advertising is projected to grow to $786.2 billion by 2026. This industry offers various job opportunities, ranging from analytical and technical to creative and strategic. This blog will discuss the rise in demand for digital marketing professionals, digital marketing success stories, effective digital marketing tactics, best practices in digital marketing, and more in detail.

Rise in demand for digital marketing professionals

The expanding digital marketing space requires an increased number of digital marketing (DM) professionals. Let’s explore the reasons for the rise in demand for digital marketing professionals:

  • Technological developments such as data analytics and artificial intelligence have revolutionized digital marketing, requiring experts to create creative and effective marketing plans.
  • Digital marketing has enabled businesses to reach a global audience, creating an increasing need for experts who can handle a range of consumer behaviors and international trends.
  • In the competitive digital market, businesses require a robust online presence, necessitating skilled digital marketers to devise engaging tactics for their target audience.

7 C’s of Digital Marketing

Understanding and catering to the 7 C’s of digital marketing helps businesses master digital marketing. Let’s explore these essential elements:

1. Content

Content is the foundation of digital marketing, as it defines your goals and the message you wish to deliver. Furthermore, high-quality content increases click-through rates and can improve a website’s search engine ranking. Thus, if you wish to become a master in digital marketing, your content should be unique and engaging.

How to implement it: Conduct thorough research, develop a content strategy, create high-quality content, consistently publish and promote it across digital channels, and monitor its performance based on audience feedback.

2. Context

Understanding the context of your audience’s engagement with your brand is crucial, considering demographics, hobbies, online habits, and platform preferences.

How to implement it: Segment your audience, tailor messaging, use data analytics, and stay informed about industry trends to deliver personalized experiences.

3. Connection

It’s impossible to build trust in your brand unless you establish a connection with your target audience.

How to implement it: Implement omnichannel marketing strategies, engage with customers proactively through social media, live chat, email, and other channels, and use CRM software to manage and nurture customer relationships.

4. Community

A strong sense of community enhances brand advocacy, word-of-mouth marketing, and consumer loyalty.

How to implement it: Interactive content platforms, online forums, and social media groups are effective means of enhancing your community.

5. Customization

Customization is the process of creating offerings, experiences, and marketing messages unique to each customer, depending on their choices and actions. By providing tailored goods, recommendations, and content, customization helps improve customer satisfaction and increase conversions.

How to implement it: Utilize data-driven insights to segment your audience and tailor marketing messages. Utilize marketing automation tools for targeted campaigns and retargeting ads.

6. Communication

Marketers can increase brand loyalty and foster connections by utilizing clear communication tactics.

How to implement it: Maintain open communication with your audience through various channels, promptly address customer feedback, and effectively and cohesively convey your brand’s message and values through storytelling and visual elements.

7. Conversion

Conversion is the last ‘C’ and the ultimate goal of digital marketing. Conversions may improve your website’s performance and increase revenue generation.

How to implement it: To optimize your digital marketing efforts, set clear conversion goals for each stage of the customer journey, use conversion optimization techniques like A/B testing, and offer incentives to encourage action.

Also read: Future of digital marketing is as awesome as you can think

Digital marketing case studies

Digital marketing is prevalent in most traditional and modern businesses today. Let’s go over a few case studies in digital marketing:

1. Red Bull

Red Bull has made content marketing an essential component of its brand, creating top-notch articles, videos, and events centered on extreme sports and high-adrenaline activities. Through its digital marketing, Red Bull has effectively built a devoted following and positioned itself as a lifestyle brand.

2. Growth Machine

In eight months, a new tea blog initiative by Growth Machine’s founder, Nat Eliason, generated 150,000 organic monthly visits. He organized data into a spreadsheet and released excellent information on the subject at a frequency of four blog entries every week for eight months. He used Facebook groups, Pinterest, and Reddit to advertise the content and increase visitors.

3. BuzzSumo

BuzzSumo, a content marketing tool, experienced a yearly revenue gain of $2.5 million in its first year. The tool generated significant advocacy and support from prominent figures like Larry Kim, Rand Fishkin, and Neil Patel. BuzzSumo aimed to lower churn rates and make the product memorable, producing original content based on data.

4. Peet’s Coffee

Peet’s Coffee has improved its Google Ads strategy by revamping its ad language and approach. It now focuses on high-ROI and non-branded keywords to highlight its unique value proposition. This strategy resulted in a 158% increase in ROAS, a 72% decrease in cost per order, a 455% revenue gain, and 676% more orders.

5. Spotify

Spotify’s personalized approach, focusing on music discovery, differentiates it from competitors. It developed an algorithm to offer personalized playlists based on user activity and interests, thereby increasing its reach and brand recognition.

6. Coca-Cola

Coca-Cola launched the “Share a Coke” campaign, featuring popular names and slogans on bottles instead of the company’s logo. Customers were encouraged to find bottles with their names or friends’ names and share them on social media. Coca-Cola also created a website for personalized bottles and user-generated content, leading to improved sales and loyalty.

7. Airbnb

Airbnb launched the “Live There” campaign to encourage travelers to experience local experiences. The campaign, utilizing social media, showcased unique experiences at Airbnb properties. The campaign’s widespread buzz and brand recognition led to a significant increase in bookings and revenue for Airbnb.

Digital Marketing Best Practices for 2024

Are you caught up with how digital marketing can have a big impact on your business’s online standing and revenues? Let’s explore some key best practices for digital marketing.

1. Personalization

Personalization can encourage users to do certain actions, such as buying something, subscribing to a newsletter, or filling out a form. Delivering personalized content improves the user experience and raises interest, interaction, and conversion rates.

2. Voice Search Optimization

The rise of speech-activated devices like smart speakers and virtual assistants (like Alexa and Siri) has led to a significant increase in voice search usage. Businesses must adapt to this shift in customer behavior to remain visible and relevant.

3. Virtual Reality (VR) and Augmented Reality (AR)

Use augmented reality (AR) glasses, filters, and virtual try-on tools to provide immersive product demos and brand experiences and increase user engagement.

4. Influencer Marketing

Work with micro and nano influencers with specialized audiences and strong interaction rates. Rather than concentrating on one-time efforts, concentrate on developing enduring connections with influencers who share your company values.

5. Social Media

Use social media sites as sales channels and integrate them into your e-commerce plan. Moreover, it is advised to use traditional or contemporary social media sites for marketing purposes, depending on your target audience.

6. AI and Automation

Automate tasks whenever possible to save time and effort. This includes using AI chatbots to answer consumer inquiries, referring to AI-generated analytical reports, and triggering emails to website visitors.

7. Data Privacy and Compliance

Prioritize data privacy and compliance with regulations such as GDPR, CCPA, and other emerging privacy laws. Obtain full consent for data collection and processing and ensure transparency in how customer data is used.

8. Video Marketing

TikTok, Facebook, Instagram, Snapchat, and Twitter are a few social media sites that can be good sources of video traffic. Invest in video content as well to engage viewers and increase conversions.

Take your marketing career digital with Online Manipal

Manipal University Jaipur, a reputable and well-established university, offers a comprehensive MBA program with a Marketing specialization.

  • The MBA program at MUJ is industry-relevant and covers a wide range of topics to incorporate the latest trends, tools, and practices.
  • MUJ has collaborations with leading companies that provide students with opportunities for internships, live projects, and more, enhancing their practical exposure and employability.
  • The university has a track record of high placement rates, ensuring promising career prospects for MBA graduates.

Conclusion

Digital marketing is an essential part of almost any company’s marketing mix. Several digital marketing strategies, including SEO, PPC advertising, email marketing, social media marketing, and content marketing, offer outstanding return on investment possibilities. By implementing these strategies, studying successful case studies, and following best practices in digital marketing, you can create effective digital marketing campaigns that drive engagement, conversions, and business growth.

Key Takeaways:

  • Digital marketing allows you to identify potential customers, connect with them, establish credibility with your company, and eventually market or sell your brand.
  • With the rise in digital marketing, the need for experts in the field has also increased.

Top books to read on leadership

Successful leadership is key to personal and professional growth. It helps individuals rise to challenges, motivate people, and perform to the best of their abilities. Strong leadership abilities increase resilience, invention, and jointness, whether in the corporate environment or on personal journeys. Leaders not only organize themselves but also build a professional atmosphere where people can collaborate and provide the best of their work.

Learning from the experiences and insights of experienced leaders can refine leadership skills. The books of these leaders are invaluable sources of knowledge, containing useful tips, practical examples, and wise maxims that apply to all life situations.

Through the pages of must-read books for leadership, readers can learn the path-breaking lessons of decision-making, communication, and resilience, among others. Below are the leadership literature recommendations.

Also read: Why candidates with MBA/Masters degrees are preferred for management & leadership roles?

  1. “Leaders Eat Last” by Simon Sinek

“Leaders Eat Last” by Simon Sinek is about the deep notion of creating and maintaining a culture of trust and mutual support throughout organizations. Sinek says that good leadership is about building an environment where employees associate safety, respect, and motivation to work at their full capacity. The book introduces the concept of servant leadership, stressing that leaders should focus on their co-workers rather than on themselves.

Foundational knowledge from the book includes the philosophy that leaders who pay attention to the welfare of their team members and create a sense of belonging can foster trust naturally. This trust serves as the cornerstone on which teams’ collaboration, innovation, and high performance are anchored. Sinek highlights the importance of a leader assuming the benefits and losses of their team members, showing empathy, humility, and honesty.

The book includes guidance on practical strategies, which are demonstrated when a leader leads by example, actively listens to employees’ concerns, provides opportunities for growth and development, and drives the organization with a culture of appreciation and recognition.

  1. “Dare to Lead” by Brené Brown

Dare to Lead, written by Brené Brown, a researcher known for her work on sociology and leadership, explores vulnerability and courage in leadership. According to Brown, the best leader is open to vulnerability, which creates transparent connections, trust, and growth in the team.

Empathy, authenticity, and resilience are the core topics of the book. Brown pointed out that leaders who are good listeners and can build a connection with a person on a human level are more likely to create an environment where the employees feel like their opinions matter. Moving forward, she also addresses authenticity, telling the leaders to be themselves and to build environments filled with honesty and openness.

Another aspect of leadership mentioned here is resilience. Brown posits that leaders who adapt well do not regard their failures and setbacks as something that cannot be conquered; rather, they learn from their mistakes and keep on fighting.

Also read: Can I grow as a domain leader after completing an MBA in Business Analytics?

  1. “The 7 Habits of Highly Effective People” by Stephen R. Covey

Covey’s framework revolves around seven habits that, when practiced consistently, empower individuals to achieve greater fulfillment and success.

  • Be Proactive: Covey emphasizes taking responsibility for one’s actions and choices rather than being reactive to external circumstances. 
  • Begin with the End in Mind: This habit centers on clarifying one’s values, vision, and goals and aligning actions with a clear sense of purpose.
  • Put First Things First: Covey introduces the concept of time management based on principles of importance and urgency.
  • Think Win-Win: Covey advocates for a mindset of mutual benefit and collaboration, where individuals seek outcomes that benefit all parties involved. 
  • Seek First to Understand, Then to Be Understood: Effective communication is key to building rapport and resolving conflicts. 
  • Synergize: This habit encourages individuals to leverage others’ strengths and perspectives to achieve goals that would be unattainable alone.

Covey’s principles are highly applicable to leadership development and team dynamics. Leaders who embody these habits inspire trust, empower their teams, and foster a culture of accountability and collaboration.

  1. “Primal Leadership” by Daniel Goleman, Richard Boyatzis, and Annie McKee

The book argues that a leader’s emotional intelligence profoundly influences their ability to inspire, motivate, and drive organizational success.

Emotional intelligence encompasses self-awareness, self-regulation, social awareness, and relationship management. Leaders with high EI are adept at understanding and managing their own emotions as well as those of others, enabling them to build strong relationships, navigate conflicts, and create supportive work environments.

The authors identify different leadership styles, each with its emotional resonance:

  • Visionary Leadership: Visionary leaders inspire and motivate by articulating a compelling vision of the future. They evoke excitement and enthusiasm, fostering a sense of purpose and direction within their teams.
  • Coaching Leadership: Coaching leaders focus on developing their team members’ potential and providing guidance, support, and feedback. They cultivate trust and collaboration and nurture individuals’ growth and success.
  • Affiliative Leadership: Affiliative leaders prioritize building strong interpersonal connections and fostering a sense of belonging within their teams. They create inclusive environments where individuals feel valued and supported.

The authors offer practical insights into developing emotional intelligence skills for inspiring and motivating teams. These include practicing self-reflection and mindfulness to enhance self-awareness, cultivating empathy, and active listening to understand team members’ perspectives.

Also read: How to become a global leader in the healthcare sector with an MBA in healthcare management with MAHE!

  1. “Leadership: In Turbulent Times” by Doris Kearns Goodwin

In this book, the author explores leadership through the lens of historical figures.

Abraham Lincoln, known for his steadfast resolve and ability to unite a divided nation during the Civil War, exemplified transformational leadership. His humility, empathy, and moral clarity enabled him to navigate complex challenges with integrity and compassion.

Theodore Roosevelt embodied the spirit of progressive leadership, advocating for social reform and environmental conservation. His boldness, resilience, and willingness to challenge the status quo empowered him to tackle pressing issues of his time and leave a lasting impact.

Franklin D. Roosevelt’s leadership during the Great Depression and World War II showcased his adeptness in crisis management and his skillful use of communication to inspire hope and mobilize collective action. His pragmatism, optimism, and empathy endeared him to the American people and earned him their trust.

Lyndon B. Johnson, though controversial, demonstrated remarkable legislative prowess and a commitment to advancing civil rights and social justice.

  1. “Start with Why” by Simon Sinek

“Start with Why” by Simon Sinek introduces the concept of the “Golden Circle” framework, which emphasizes the importance of defining purpose in leadership. Sinek argues that truly successful leaders and organizations start by understanding and communicating their “why” – their core beliefs and values that drive their actions and decisions. By focusing on the “why” behind what they do, rather than just the “what” or “how,” leaders can inspire others, cultivate loyalty, and differentiate themselves.

Practical guidance offered in the book includes aligning organizational goals with core values and beliefs, articulating a compelling vision that resonates with stakeholders, and consistently communicating the purpose behind actions and decisions.

7. “The Five Dysfunctions of a Team” by Patrick Lencioni

“The Five Dysfunctions of a Team” by Patrick Lencioni explores common pitfalls in team dynamics and offers strategies for overcoming them. Lencioni identifies five dysfunctions that hinder team performance: absence of trust, fear of conflict, lack of commitment, avoidance of accountability, and inattention to results.

To address these dysfunctions, Lencioni suggests building trust through vulnerability and transparency, fostering healthy conflict by encouraging constructive debate and open communication, clarifying team goals, and ensuring buy-in from all members to promote commitment.

Become a future leader with MAHE’s online programs!

MAHE’s online master’s programs offer a pathway for learners to become future leaders by providing comprehensive education in their chosen fields. With a focus on practical skills, industry-relevant curriculum, and mentorship from experienced faculty, MAHE equips students with the knowledge and expertise needed to excel in leadership roles.

Through innovative learning methods and opportunities for networking and professional development, MAHE empowers learners to cultivate essential leadership qualities such as strategic thinking, communication, and adaptability. It ensures they are prepared to lead with confidence and make a positive impact in their respective industries.

Conclusion

In conclusion, these books on leadership development offer invaluable insights into effective management, inspiring communication, and strategic decision-making. These works illuminate timeless principles and contemporary practices essential for navigating today’s complex business landscape.

From seminal classics to modern bestsellers, each book offers a unique perspective, enriching readers with actionable strategies and empowering them to cultivate their leadership potential. Therefore, embrace these literary treasures to embark on a transformative journey toward becoming a more effective and influential leader.

What is a better choice for upskilling – online certificates or degree courses?

Given how new technology is affecting workplace patterns, it is increasingly imperative that we acquire new skills or improve our existing ones. Upskilling yourself is the only way to keep your profession relevant and future-proof. There are several online certification options and degree programs to do so.

A full-time degree program provides a comprehensive learning experience that gives students a strong grasp of the material, critical thinking abilities, and a wide range of information. In contrast, an online certification is a shorter, focused course of study that offers expert knowledge or training in a particular field or set of skills. To have a clear understanding of a degree Vs certificate for career advancement, let’s explore the pros and cons of online certificates Vs degrees in detail.

Online certificate courses vs. online degree courses for upskilling

Upskilling has become essential in today’s rapidly changing work environment. However, it is difficult for working professionals to upskill in the competitive and dynamic job market for several reasons.

  • The primary difficulty is in scheduling time for acquiring new abilities while managing professional and personal obligations.
  • Access to resources and training programs may be restricted, or there may be budgetary limits.
  • There may be a lack of understanding and awareness of specific skills that employers are looking for.

Thus, to address these challenges, online certificates, and degree courses can help employees upskill easily.

Online Certificates: Due to their concise and focused approach to learning, online certificate courses can be completed in the short term, ranging from days to a few months. These programs are designed to provide learners with instant, useful abilities in a particular field. Those who wish to rapidly broaden their skill set without investing a lot of time in studying will find certifications helpful.

Online Degrees: Numerous degrees, including associate’s, bachelor’s, master’s, and doctoral degrees, are offered via degree programs. These courses, which last three to five years or longer, give workers upskilling opportunities, broad expertise, and industry updates.

Pros and cons: certificate courses vs. degree courses

Let’s examine the pros and cons: online certificates vs degrees.

Pros & Cons of Certificate Programs

ProsCons
With their shorter durations, certificate programs are a quick and easy method to pick up skills that will advance your profession.Certifications tend to focus on certain specializations or skill sets, which may restrict career options if such specializations lose value in the job market.
Certification courses are an affordable and cost-effective option.Certificates could impart useful skills, but they might not impart the depth of topics.
Professionals with families, working adults, and those who just want more flexible alternatives may find certificate programs interesting since they provide flexibility.Not all sectors view certifications as having the same status and recognition as degrees.
With its emphasis on specialized knowledge and practical abilities, a certificate program solely includes a curriculum relevant to the profession.The industry criteria for quality may not be met by the course materials provided in a short certification program.
It does not require any prior experience or specific knowledge.Many certification courses have overlapping content, wasting your time.
Certification courses are easily accessible at the learner’s convenience.Individuals with certification courses have lower earning potential than those with recognized degrees.
When paired with in-demand skills, certificates can offer you a competitive advantage in the employment market.Some certification courses emphasize passing a qualifying exam, resulting in more focus on memorization than learning.

Pros & Cons of Degree Courses

ProsCons
More employment options can become available with a degree, particularly in fields requiring advanced knowledge and critical thinking abilities.The time to complete a degree course is a lot, ranging from three to six years or more.
Degrees are considered valuable and acknowledged across the world, especially when they are awarded from a reputable university.Degree courses are more expensive as compared to certificate courses.
Graduates of degree programs tend to get higher salaries compared to individuals who have completed just certification programs.Pursuing a degree may delay your entry into the workforce, which might affect your immediate earning potential.
Certain careers require advanced education, which individuals can obtain by studying for a Master’s or PhD.Degree programs have rigorous academic requirements that call for full-time attendance and also involve extensive coursework, research, and assessments.
A degree is considered a long-term investment in your learning and professional development, offering chances for growth.Credential inflation, the decline in the value of a bachelor’s or master’s degree, may affect graduates’ capacity to compete in the job market.
Degree courses provide in-depth knowledge of the particular field.Many degrees require students to have a high school diploma or work experience.
Universities are increasingly making degree courses accessible online for students.Degree courses are often rigid, leaving limited room for customization based on the learner’s interest.

Tips to choose the right upskilling path

Let’s explore the different things to keep in mind while choosing the right upskilling path.

  • Assess your goals or needs.

Assess your current skills, revealing your strengths, weaknesses, knowledge gaps, and so on. This can lay the foundation for your upskilling path and help you choose the right path. After evaluating your goals, you must thus choose the skill you want to master.

  • Check your learning preferences.

Choose your upskilling course based on your needs, time, budget, flexibility, and so on. For example, if you respond better to short courses and have a tight budget, certification courses are your thing.

  • Look for the quality of the courses.

Professionals should evaluate and compare platforms and courses before choosing one. Before enrolling, ensure you assess the course’s quality. Look through each course’s video-based materials, the teaching experts’ instruction quality, course assessments, and the syllabus.

Take your career forward with Online Manipal

Manipal University Jaipur (MUJ) offers a wide array of online degree programs to meet the upskilling needs of employed individuals across different job paths. These programs are intended to fit the hectic lives of professionals. By providing flexible learning choices, these degree programs let students complete their coursework at their speed and convenience without interfering with their job duties.

Employed individuals may upskill and grow in their jobs with the flexibility, accessibility, and industry-relevant education that MUJ’s online degree programs provide. Online Manipal offers a range of online degrees to suit your goals, whether you’re trying to advance in your current profession, switch professions, or acquire specific skills.

Conclusion

In the fast-paced workplace of today, it doesn’t matter if you choose degrees, certifications, or a combination of the two—constant learning and flexibility are crucial. Depending on personal circumstances, market expectations, and professional aspirations, you may choose between online degrees and certificates. The secret is to match your professional and educational choices to your career goals and the changing needs of the job market.

Key Takeaways:

  • Professional jobs are always changing; thus, to keep current with industry advancements, people must regularly upskill.
  • Your unique job objectives, preferences, and circumstances will determine whether you should do an online certificate program or a degree course for upskilling.

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    Bachelor of Business Administration (BBA)
    Manipal University Jaipur

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